Analytics Terminology: What is average session duration? The average session duration is one of the most commonly referenced metrics within Google Analytics and appears directly on the home page of your dashboard. But what exactly is average session duration and why...
6 Small Business Google Analytics Reports you Need to Read As small business owners we understand that we need to use Google Analytics to figure out if our website is performing well and attracting new visitors to our site, but do we know what else to look at? How...
What is the Audience Overview Report? If you have never signed into your Google Analytics Account, the entire dashboard can seem overwhelming! The first report you will see is the Audience Overview Report, and at first glance, the metrics can seem confusing. What is...
