★★★★★ 5.0 on Google from 41 small business owners
SEO Services for Deck Builders
Month-to-month deck builder SEO that puts your business in Google Maps and on page one when homeowners are ready to request a deck estimate, from composite and wood decks to deck repair and under-deck systems.
No long-term contracts. No sales pressure. No obligation.
Deck Builder SEO Built Around the Projects You Want
Deck building is a big-ticket, seasonal decision. Homeowners research materials, compare contractors, and look at a lot of photos before they ever pick up the phone. When they are ready to request an estimate, the builders they find in Google Maps and on the first page are the ones who get the call.
Our SEO services for deck builders are designed to win that moment. We build a dedicated page for each deck service you offer and each town you want work in, keep your Google Business Profile active with real project photos, and earn the trust signals that help your business get recommended in AI search too.
Deck Builder SEO in Perry, Ohio: How 1918 Custom Decks Became a Deck Specialist
1918 Custom Decks, February 2022 through October 2026
626
contact form submissions
1.9%
form conversion rate
92
Google reviews at 5.0
#1
organic for deck builder in Perry, Ohio
We started working with Josh Goldstein, owner and founder of 1918 Preservation in Perry, Ohio, in February 2022. At the time, Josh was doing a little of everything to keep cash flowing year-round: decks, fences, flooring, yard and debris cleanup, junk removal, and handyman jobs. His goal was to be known as a deck builder.
Rebuilding a Perry, Ohio Contractor Website Around Deck Services
We rebuilt his WordPress website in Divi around deck services. The menu put decks front and center, with dedicated pages for composite decks, wood decks, deck repair, deck lighting, and under-deck ceilings and drainage systems, plus financing, a project gallery, reviews, and his certified installer credentials.
626 Deck Estimate Requests From the Website Contact Form
The results came quickly. By June 2022, four months in, Josh wrote in his Google review that he was “booked out through the summer.” From February 2022 through October 2026, his website contact form has generated 626 submissions from 33,682 form views, a 1.9% conversion rate, and that does not count phone calls.
The 1918 Preservation contact form in Gravity Forms: 626 entries from 33,682 views, February 2022 through October 2026.
As of October 26, 2026, a Google search for “deck builder in Perry, Ohio” returns 1918 Preservation as the first organic result, alongside its Google Business Profile with a 5.0 rating from 92 Google reviews.
Google search for “deck builder in Perry, Ohio,” October 26, 2026.
From Handyman Work to a Certified Deck Installer in Lake County
Today Josh focuses only on decks. He has dropped every other service, added three team members, and become a certified installer for Trex, TimberTech AZEK, Deckorators, Fiberon, Key-Link, and Westbury Railing. The business is now rebranding as 1918 Custom Decks, and we are managing the move to a new domain, including 301 redirects, local citation updates, Google Business Profile changes, and Google Search Console, so the rankings he has built carry over.
Why SEO for Deck Builders Is Different From Other Trades
Since opening in 2016, MarketKeep has worked with 43 deck builders. Here is what we plan around for every one of them.
Deck Projects Are Researched Through Photos
Nobody hires a deck builder from a phone number alone. Before a homeowner reaches out, they want to see work like theirs. A project gallery that can be filtered by wood decks, composite decks, deck repairs, and custom projects lets them find it quickly, and that is often what gets them to request an estimate.
Deck Builder Websites Are Image-Heavy
Those same galleries are usually the slowest part of the site. Deck websites carry more large photos than almost any other trade, so page speed and image compression are among the first things we fix.
Winter Deck Leads Are Often the Most Qualified
Deck building is seasonal, which is one reason we help clients add services like under-deck ceilings and drainage systems. But the homeowners who reach out in November, December, January, and February are often the most qualified leads you will get. They are already planning next year’s deck, so your website needs to be ready to capture them before spring.
Manufacturer Certifications Are Proof and Backlinks
If you are certified with a decking or railing manufacturer, that credential belongs on your website and in your Google Business Profile. Many manufacturers also run contractor locators on their own websites, and a listing there is one of the most relevant links a deck builder can earn.
What We See on Most Deck Builder Websites
When we run an SEO evaluation for a deck builder, two problems come up again and again.
A Stale Google Business Profile
The first is an incomplete Google Business Profile, often with no recent photos, or none uploaded in a year or two. Google favors profiles that stay current, so a stale profile costs you placement in the map pack.
Every Deck Service on One Page
The second is missing service pages. Instead of separate pages for wood decks, composite decks, and deck repair, everything gets lumped onto one page. With the four deck builders we worked with in the past year, building out dedicated wood deck, composite deck, deck repair, and custom deck pages produced a 97% increase in search visibility.
Our Approach to Deck Builder SEO: One Deck Service, One Town, One Page
Most deck builders work within one county and focus on the towns inside it. That is an advantage. A search like “deck builder in Perry, Ohio” is far easier to win than “deck builder Cleveland,” and nearly everyone searching it lives where you work.
So we start with the searches you can realistically win: each deck service paired with a town you serve, such as “composite deck builder” or “deck repair” plus the town name. As those pages rank and earn trust, the bigger metro searches become reachable too.
Composite decks, wood decks, deck repair, railings, deck lighting, and under-deck systems each get their own page, and so does every town you want more work from. Each town page is written for that town, with the projects you have built there and reviews from nearby customers, never one page copied with the city name swapped.
You can see the searches we build from in our guide to SEO keywords for deck builders.
In the video below, Patrick Kurowski, the founder of MarketKeep, pulls up the search results for “deck builder in Crofton, Maryland” and walks through what the deck builders ranking on page one did right, and the mistakes holding the others back.
How Our SEO Services for Deck Builders Work
Step 1: Website Audit for Deck Builder Websites
We review your existing content, your technical setup, how quickly your project galleries load, how your site performs on mobile, and what backlinks currently point to it.
Step 2: Deck Builder Keyword Research
We map the terms homeowners actually search, from “composite deck builder near me” to “deck repair contractors,” to the service pages and town pages you need.
Step 3: Competitor Research in Your County
We analyze the deck builders ranking above you: which services they have pages for, which towns they target, and where their backlinks come from. Then we build a plan to outrank them.
Step 4: Local Opportunity Analysis
We look for the gaps: towns nobody has built a page for, and services like under-deck drainage or deck lighting that competitors never optimized around.
Step 5: On-Page and Off-Page SEO
Dedicated pages for each deck service and town, plus authority building from manufacturers, suppliers, and local organizations.
Step 6: Google Business Profile and Social Media
We keep your profile active with project photos, posts, and service and product descriptions that match the decks you want to build.
Step 7: Monthly Technical SEO Audits
Every month we run a technical audit so new project pages and galleries get crawled and indexed instead of sitting unseen.
Step 8: Tracking and Reporting
We track Google Business Profile Insights, Google Search Console, Google Analytics, an Ahrefs site overview, and your form submissions. You see the same data we do.
What Our SEO Services for Deck Builders Include
Every package covers four areas of search. Here is what each one looks like for a deck builder.
Local SEO and Google Maps for Deck Builders
Your Google Business Profile is the most important local asset you own. Each month we keep it working:
- Setting the right primary and secondary categories for the work you do.
- Listing every deck service you offer, each with its own description.
- Uploading completed project photos with descriptive file names and posting recent builds.
- Building a steady flow of reviews after every final walkthrough.
We also claim and clean up your local citations on platforms like Apple Maps, Bing Places, and Yelp. Our breakdown of how to get a deck contractor to the top of Google Maps covers the full process.
Deck Service Pages and Town Pages
Separate pages for composite decks, wood decks, deck repair, railings, lighting, and under-deck systems, plus town pages for the communities you serve. Every page gets a focused title tag, meta description, headline, and schema markup, and links to a filterable project gallery.
Citations and Relevant Backlinks for Deck Contractors
The best links for a deck builder come from inside the industry: decking and railing manufacturers, the lumber yards and suppliers you buy from, local business associations, and community sponsorships. A handful of relevant links will do more than hundreds from sites that have nothing to do with decks or the towns you serve.
AI Search Visibility for Deck Builders
When a homeowner asks ChatGPT or Google Gemini for a certified composite deck builder nearby, the answer comes from businesses those tools can clearly understand. We keep your services, service area, certifications, and reviews consistent everywhere, and add clear answers to the questions homeowners ask before they hire.
SEO Packages for Deck Builders
Every package runs month-to-month with a 10-day out clause. Your exact budget depends on the size of your website and how competitive your market is, all of which we cover in your free SEO evaluation.
Foundation SEO Package for Independent Deck Builders
$450 to $550 per month
Best for owner-operators or a defined service area
Built for deck builders getting serious about SEO for the first time, so you can start ranking in the towns closest to you.
What is included:
- 20+ target keywords tracked and reported monthly
- Initial keyword audit and analysis
- Competitor analysis (2 competitors)
- Monthly site audit
- Google Business Profile optimization
- 15 local citations (one-time)
- Up to 5 relevant backlinks per month
- All current pages optimized with meta titles, descriptions, and schema markup
- Help generating new reviews
- 5 new pages developed per month
- 2 new blog posts per month
Proven SEO Package for Established Deck Contractors
$650 to $850 per month
Best for established deck builders covering a larger area
Our most popular option, for deck contractors ready to add service and town pages every month across a wider region.
What is included:
- 35+ target keywords tracked and reported monthly
- Initial keyword audit and analysis
- Competitor analysis (4 competitors)
- Monthly site audit
- Google Business Profile optimization
- 35 local citations (one-time)
- Up to 15 relevant backlinks per month
- All current pages optimized with meta titles, descriptions, and schema markup
- Help generating new reviews
- 10 new pages developed per month
- 4 new blog posts per month
All-In SEO Package for Multi-County Deck Companies
Custom plans starting at $1,250 per month
Best for multiple locations, counties, or states
For deck companies competing across several markets, with outreach, guest posts, PR, and weekly strategy meetings included.
What is included:
- 50+ target keywords tracked and reported monthly
- Initial keyword audit and analysis
- Competitor analysis (6 competitors)
- Monthly site audit
- Google Business Profile optimization
- 85 local citations (one-time)
- Up to 30 relevant backlinks per month
- All current pages optimized with meta titles, descriptions, and schema markup
- Help generating new reviews
- 20 new pages developed per month
- 4 new blog posts per month
- Outreach, guest posts, and PR
- Weekly SEO meetings
Backlink counts are a ceiling, not a quota. We only build links from websites relevant to your industry or service area, so some months you may see fewer, and that is by design.
What Deck Builders and Trade Contractors Say About MarketKeep
Real 5-star reviews from our Google Business Profile.
★★★★★
“Since our first conversation, Patrick has been awesome and diligent with everything involving my website. His knowledge and service are second to none. I highly recommend Marketkeep and their services. I am booked out through the summer now due to their efforts to get my company seen.”
Josh Goldstein
1918 Custom Decks
Google review, June 3, 2022
★★★★★
“I started working with Market Keep over a year ago. I dealt with 4 other seo companies that did not produce what my Handyman company needed to expand. I now have organic searches working for my company as well as targeted ads bringing in business. Patrick and his team are easy to work with and very responsive to my needs. I can’t recommend them enough for your online marketing needs.”
Tracy McCalla
Handyman at Your Command
Google review, July 10, 2025
★★★★★
“Patrick recently helped us with updating our website. You cannot find a more kind, patient and considerate person to work with. We’re thrilled with everything he did and are grateful for his patience and understanding as he guided us through the entire process. We’re already planning to use him again for more services! You’re in good hands with MarketKeep.”
Brad Buck
Spring Exteriors
Google review, October 14, 2025
The Team Behind Your Deck Builder SEO Campaign
MarketKeep has stayed a small agency on purpose. Founder Patrick Kurowski is directly involved in every deck builder campaign, alongside SEO Specialist Meg Finnegan, who has been with MarketKeep for more than four years. The people building your pages and your Google Business Profile are the same people on your Zoom calls.
New team members spend their first three months working behind the scenes on live campaigns before they ever meet a client. So when you talk with someone at MarketKeep about your deck business, you are talking with someone who has already done this work on real websites.
We work with small business owners across the United States. You can see how we approach other trades on our small business SEO services page.
Frequently Asked Questions About SEO for Deck Builders
How much does SEO cost for a deck builder?
SEO packages for deck builders start at $450 per month and run month-to-month, with a 10-day out clause. Where you land depends on how competitive your market is, how many towns you want to rank in, and how aggressive you want to be. Your free SEO evaluation will show you which package fits.
How long does SEO take for a deck builder?
It depends on the keyword. With the four deck builders we worked with in the past year, long-tail terms like “deck builders in Perry, Ohio” produced results within two to four weeks. Terms tied to a large metro area, like “deck builder Cleveland” or “deck builder Baltimore,” take longer.
Should deck builders run Google Ads and SEO together?
Often, yes. Google Ads can put you in front of homeowners this month while your service pages and Google Business Profile build rankings that keep paying off season after season. We manage both and can recommend the right mix during your SEO evaluation.
Do I need separate pages for each deck service?
Yes. Composite decks, wood decks, deck repair, railings, and under-deck systems each attract a different homeowner with a different search. A new-build buyer and a repair buyer search in completely different ways, and one generic services page cannot rank well for both.
Should deck builders create a page for each town they serve?
For the towns you want more work from, yes. Each page should be written for that town, with projects you have built there and reviews from nearby customers, instead of one page copied with the city name swapped.
Should I list my manufacturer certifications on my website?
Yes. Certifications from decking and railing manufacturers tell homeowners you have been trained on the products they are comparing, and they give Google and AI tools something specific to verify. Put them on your service pages and in your Google Business Profile, and ask the manufacturer about a listing in its contractor locator.
Is SEO a long-term approach for deck builders?
Yes. The deck builders who hold their rankings keep feeding Google new material: completed projects in the gallery, fresh photos on their Google Business Profile, and new reviews after every final walkthrough. When that stops, competitors who keep going will pass you.
Do you work with deck builders outside of Maryland?
Yes. MarketKeep is based in Towson, Maryland, and works with small businesses across the United States, including 1918 Custom Decks in Perry, Ohio.
Get Your Free Deck Builder SEO Evaluation and 4 Month Ranking Plan
Meet with our team over Zoom and see your deck business the way Google sees it. We will review your Google Business Profile, your service pages, your project gallery, and your backlinks, compare you against the deck builders ranking above you in your county, and hand you a written 4 Month Plan you can use with us, with your current agency, or on your own.
No long-term contracts. No sales pressure. No obligation.