SEO Keywords By Industry
Free Keyword Lists for 85+ trades and service businesses.
Below is a free library of SEO keywords by industry, organized for small business owners and trade contractors who want to know which search terms are actually worth targeting. Each guide covers one industry and breaks the terms into primary service keywords, local search terms, and long-tail phrases. You will find lists for plumbers, electricians, HVAC contractors, roofers, painters, landscapers, flooring contractors, pressure washing companies, pest control operators, and 85+ industries in total.
How We Build These SEO Keyword Lists
Every list starts as a raw export from Google Keyword Planner, which we then cross-check against Ahrefs for search volume and keyword difficulty. We do not cut terms for low search volume. A phrase searched twenty times a month by someone ready to hire beats a phrase searched two thousand times a month by someone doing research, and for a local service business the second one rarely turns into a phone call. What we do cut is anything with a keyword difficulty above 60, because a two-truck contractor is not going to outrank a national franchise on a head term no matter how good the page is. What survives gets split two ways: a short list of primary service keywords for your main service pages, and a longer list of specific, lower-competition phrases for supporting pages and blog posts. We revisit these lists as search behavior in each trade shifts.
How to Use These Keywords on Your Website
Put your primary service keyword in the page title, the H1, and the first sentence of the page. Use the local variations on your service area pages and in your Google Business Profile services and description. Save the long-tail phrases for individual posts that answer one question each. One keyword per page, not ten.
Who Puts These Lists Together
MarketKeep is a small business digital marketing agency in Towson, Maryland. We have worked with contractors, home service companies, and local service businesses across the country since 2016, and we publish these lists so that owners who are not working with us directly can still use them.
If you want to know which of these keywords your own site is closest to ranking for, we will build you a free SEO evaluation, hand-checked by someone on our team and delivered with a short walkthrough video.
SEO Keywords for HVAC and Heating Contractors
AC Repairs | Air Conditioning Companies | Air Duct Cleaning Services | Furnace Repairs | HVAC Contractors
SEO Keywords for Plumbing and Water Service Companies
Drain Cleaning | Plumbers | Septic Companies | Water Treatment Services
SEO Keywords for Electrical and Power Companies
Electricians | Generator Company | Lighting Store | Solar Companies
SEO Keywords for Roofing and Exterior Contractors
Awning Suppliers | Commercial Roofers | Gutter Cleaning | Roofers | Siding Contractor
SEO Keywords for Cleaning and Pressure Washing Companies
Carpet Cleaners | Chimney Cleaning | Commercial Cleaning Companies | Pest Control Companies | Pressure Washing Companies
SEO Keywords for Remodeling and Home Improvement Contractors
Bathroom Remodel | Cabinet Makers | Carpenters | Construction Companies | Custom Home Builders | Drywall Contractors | Handyman Services | Kitchen Contractors | Remodeler
SEO Keywords for Basement and Foundation Contractors
Asbestos | Basement Contractors | Basement Remodeling | Basement Waterproofing
SEO Keywords for Flooring and Tile Contractors
Carpet Installation | Carpet Stores | Ceramic Tile Repair | Flooring Contractors
SEO Keywords for Masonry, Concrete, and Paving Contractors
Chimney Masons | Concrete Contractors | Excavating Companies | Masonry Contractors | Paving Contractors | Sidewalk Contractors
SEO Keywords for Landscaping and Outdoor Living Companies
Deck Builders | Fence Contractors | Landscape Designers | Landscapers | Mulch Supply | Pool Builders | Tree Removal Companies
SEO Keywords for Painting Contractors and Paint Retailers
SEO Keywords for Restoration and Damage Repair Companies
Fire Damage Restoration Services | Restoration Companies | Water Damage Restoration Companies
SEO Keywords for Door, Lock, and Security Companies
SEO Keywords for Home Product Suppliers and Showrooms
Appliance Rental Stores | Fireplace Stores | Granite Suppliers | Hardware Stores
SEO Keywords for Auto Repair and Automotive Shops
Auto Repair Shops | Mechanics | Oil Changes | RV Repair Shop | Tire Shops
SEO Keywords for Appliance and Refrigeration Companies
Commercial Refrigeration Companies | Refrigerator Repair Service
SEO Keywords for Property Inspection and Appraisal Services
SEO Keywords for Health and Wellness Practices
Acupuncturists | Chiropractors | Family Counselors | Personal Trainers | Therapists