• Choosing the correct primary category
• Keyword in Business Name (But Quit Keyword Stuffing)
• Location Matters (Your proximity to the searcher and if you have a physical location)
• Additional GMB categories (this is where you list your different services)
• Have a COMPLETE listing 
• Generate Google Reviews (Prioritize Star Rating. 4.8 or higher)
• Website and On-Page SEO Optimization
• High-Quality Backlinks from Relevant Websites
• Claim Local Citations

Plumbers should use long-tail keywords because they help attract highly targeted traffic from customers who are closer to making a decision. Long-tail keywords, such as “24-hour emergency plumber in [City]” or “how to fix a leaking faucet under the sink,” are more specific and typically have less competition than broad keywords like “plumber.” By focusing on these detailed phrases, plumbers can rank higher in search results, connect with customers searching for exactly what they offer, and increase their chances of converting those visitors into leads or clients. Additionally, long-tail keywords often align with voice search queries, making them even more relevant in today’s search landscape.

Search engine optimization (SEO) holds significant value for plumbers for several compelling reasons:

1. Increased Online Visibility: SEO helps plumbers enhance their online presence. When potential customers search for plumbing services online, a well-optimized website is more likely to appear at the top of search engine results, increasing the chances of being noticed.

2. Targeted Traffic: SEO enables plumbers to attract highly targeted traffic. By optimizing for relevant keywords and local search terms, plumbers can connect with potential clients actively searching for plumbing solutions in their service areas.

3. Cost-Effective Marketing: Compared to traditional advertising methods, SEO is a cost-effective marketing strategy for plumbers. It delivers better long-term results without the recurring expenses associated with ads or direct mail campaigns.

4. Credibility and Trust: Websites that rank higher in search results are often seen as more credible and trustworthy by users. SEO can help build trust in your plumbing services, ultimately leading to more inquiries and bookings.

5. Competitive Advantage: In the plumbing industry, competition can be fierce. SEO provides a competitive edge by ensuring that your business is easily discoverable online, even in saturated markets.

6. Local SEO: For plumbers serving specific geographic areas, local SEO is especially valuable. It helps your business appear in local map listings and local search results, making it easier for local customers to find you.

7. User Experience: SEO involves optimizing the structure and content of your website, which leads to an improved user experience. A well-structured website that loads quickly and provides valuable information can reduce bounce rates and increase customer satisfaction.

8. Measurable Results: SEO efforts can be tracked and measured using various analytics tools. Plumbers can see which keywords are driving traffic, which pages are performing well, and how users are interacting with their site, allowing for data-driven adjustments to the strategy.

9. Long-Term Investment: SEO is a long-term investment. Once you establish a strong online presence, it can continue to generate leads and customers for your plumbing business for years to come, providing a sustainable source of business growth.

10. Adaptability: SEO is not a one-size-fits-all approach. It can be tailored to fit the specific needs and goals of your plumbing business, whether that’s targeting different service areas or expanding to offer new plumbing services.

In summary, the value of search engine optimization for plumbers lies in its ability to boost online visibility, attract targeted traffic, build credibility, and provide a cost-effective, long-term marketing strategy. In a digital age where customers turn to search engines to find services, investing in SEO is a smart move for plumbers looking to grow their businesses. 

Technical SEO is the backbone of online success for plumbers, and at MarketKeep, we’re committed to showcasing its exceptional value. Let’s delve into why technical SEO holds such profound significance for plumbing businesses:

1. Website Performance Optimization: Technical SEO fine-tunes your website’s performance, ensuring it loads swiftly and functions seamlessly. This is paramount for retaining visitors and preventing them from bouncing to competitors.

2. Mobile Friendliness: In an era dominated by mobile devices, technical SEO ensures your website is not just mobile-friendly but optimized for an exceptional mobile user experience. You’ll be prepared to connect with customers regardless of their device.

3. Crawlability and Indexing: We optimize your website structure to make it easily crawlable by search engines. This helps search engines understand your content and index it accurately, boosting your visibility.

4. Page Speed: Slow-loading pages can deter potential customers. Technical SEO optimizes page speed, enhancing user experience and reducing bounce rates.

5. Structured Data Markup: We implement structured data markup to help search engines understand your content better. This can lead to rich snippets in search results, which can make your plumbing services stand out.

6. HTTPS Security: Technical SEO ensures your website is secure with HTTPS. This is not just a ranking factor but also crucial for earning the trust of visitors, especially when they’re considering plumbing services.

7. Sitemap Optimization: We create and optimize XML sitemaps, making it easier for search engines to discover and index your plumbing content, ensuring nothing is missed.

8. 404 Error Management: Technical SEO addresses issues like 404 errors promptly, ensuring a smooth user experience and preserving your website’s integrity.

9. Mobile-First Indexing: With search engines prioritizing mobile-first indexing, technical SEO ensures your plumbing website not only ranks well on desktop but is also optimized for mobile devices.

10. Enhanced User Experience: Ultimately, technical SEO is about delivering an exceptional user experience. A well-structured, fast, and secure website reflects professionalism and reliability, traits essential for plumbing businesses.

11. Compliance with Search Engine Guidelines: Search engines have specific guidelines that websites must adhere to. Technical SEO ensures your plumbing website complies with these guidelines, reducing the risk of penalties.

12. Data-Driven Insights: Our technical SEO efforts provide valuable data and insights into how users interact with your website. This data guides strategic decisions for continual improvement.

In summary, the value of technical SEO for plumbers is in its ability to optimize website performance, enhance user experience, and ensure compliance with search engine guidelines. It’s the foundation upon which your online success as a plumbing business is built. At MarketKeep, we’re here to harness the power of technical SEO to elevate your plumbing business in the digital realm.

On-Page SEO is a cornerstone of online success for plumbers, and at MarketKeep, we’re enthusiastic about unraveling its vital importance. Let’s explore what On-Page SEO entails for plumbing businesses and why it’s absolutely crucial:

1. Optimizing Content: On-Page SEO focuses on optimizing the content of your plumbing website. This includes using relevant keywords that your potential customers are searching for. By incorporating these keywords naturally into your website content, you increase your chances of ranking higher in search results.

2. Enhancing User Experience: User experience is paramount. On-Page SEO ensures that your website is user-friendly, loads quickly, and is easy to navigate. A positive user experience not only keeps visitors on your site longer but also reduces bounce rates, indicating to search engines that your site provides valuable information.

3. Local SEO: For plumbers serving specific geographic areas, On-Page SEO includes optimizing your site for local search. This ensures that your plumbing services are prominently featured in local search results, making it easier for local customers to find you.

4. Title Tags and Meta Descriptions: On-Page SEO includes optimizing title tags and meta descriptions. These elements are what users see in search results, making them crucial for attracting clicks and potential customers.

5. Header Tags: Properly structured header tags not only make your content more readable but also help search engines understand the hierarchy and importance of your content.

6. Optimized Images: Images are an integral part of plumbing websites. On-Page SEO ensures that images are optimized for both performance and search engines, enhancing the overall user experience.

7. Keyword Optimization: Beyond just keywords, On-Page SEO involves optimizing your entire website for the most relevant terms in the plumbing industry. This encompasses everything from service pages to blog posts.

8. Content Quality: High-quality, informative content is key to On-Page SEO. It’s not just about keywords; it’s about providing value to your visitors. Engaging, informative content can also encourage visitors to stay longer on your site.

9. Mobile Friendliness: With mobile users on the rise, On-Page SEO ensures your plumbing website is not just mobile-friendly but optimized for mobile users, providing a seamless experience.

10. Structured Data Markup: On-Page SEO includes implementing structured data markup to help search engines understand the content on your site better. This can lead to rich snippets in search results, making your plumbing services stand out.

In summary, On-Page SEO is the foundation upon which your plumbing website’s success is built. It’s about optimizing your content, enhancing user experience, and ensuring that your site is not just seen by search engines but also appreciated by potential customers. At MarketKeep, we’re dedicated to harnessing the power of On-Page SEO to elevate your plumbing business’s online presence and help you connect with customers in the moments that matter most.

Backlinks, a fundamental component of successful SEO, are a subject of great importance for plumbers, and at MarketKeep, we’re eager to elucidate their significance. Let’s dive into what backlinks are and why they hold such value for plumbing businesses:

What are Backlinks?

Backlinks, often referred to as “inbound links” or simply “links,” are links from one website to another. When a website links to your plumbing website, it’s like a vote of confidence – an endorsement that your content is valuable and trustworthy. These links can come from various sources, such as other websites, directories, social media platforms, and more.

Why are Backlinks Important for Plumbers?

1. Search Engine Trust: Search engines, like Google, view backlinks as a signal of credibility and authority. When reputable websites link to your plumbing content, search engines interpret it as a vote of confidence, boosting your website’s trustworthiness.

2. Improved SEO Rankings: Backlinks play a pivotal role in determining where your plumbing website ranks in search results. Websites with high-quality, relevant backlinks tend to rank higher, giving your plumbing services better visibility.

3. Increased Website Traffic: Backlinks can drive traffic to your plumbing website from other sources. When users click on a backlink and land on your site, they’re often genuinely interested in your services, increasing the likelihood of conversions.

4. Local SEO Boost: Local backlinks, such as those from local directories or other local businesses, can greatly enhance your plumbing business’s visibility in local search results. This is especially beneficial for plumbers serving specific geographic areas.

5. Building Authority: Backlinks help build your plumbing business’s authority in the industry. When authoritative websites link to your content, it signals that you’re a credible source of information and expertise.

6. Competitive Advantage: In the competitive plumbing industry, a strong backlink profile can give you an edge. It differentiates you from competitors and establishes your plumbing business as a leader in the field.

7. Content Amplification: Engaging, valuable content is more likely to attract backlinks. As other websites link to your plumbing content, it reaches a wider audience, further promoting your services.

8. Long-Term Impact: Backlinks continue to benefit your plumbing website over time. Once established, quality backlinks can provide a consistent stream of traffic and improved rankings.

9. Relationship Building: Earning backlinks often involves building relationships with other businesses and industry influencers. This networking can lead to collaborations and opportunities for your plumbing business.

In conclusion, backlinks are the endorsements that can catapult your plumbing business to digital success. They signify trust, credibility, and authority – qualities essential in a competitive online landscape. At MarketKeep, we’re dedicated to helping plumbing businesses secure high-quality backlinks that amplify their online presence and establish them as the go-to choice for plumbing services.

Optimizing existing content on a plumbing website is a strategic imperative, and at MarketKeep, we’re excited to emphasize its profound importance. Let’s delve into why optimizing your plumbing website’s current content is a savvy move:

Why Optimize Existing Content for a Plumbing Website?

1. Ensures Relevance: The plumbing industry evolves, and so should your content. Optimizing existing content keeps it relevant to current trends, technologies, and customer needs. It demonstrates that your plumbing business stays in tune with industry changes.

2. Enhanced User Experience: Updated content offers an improved user experience. When visitors find accurate, up-to-date information on your plumbing website, they’re more likely to stay, engage, and consider your services.

3. Capitalizes on SEO Opportunities: SEO is a dynamic field. Optimizing existing content provides opportunities to incorporate new keywords and strategies, increasing the likelihood of your plumbing website ranking higher in search results.

4. Corrects Errors and Inaccuracies: Over time, older content may accumulate errors or outdated information. Optimizing allows you to rectify these issues, maintaining the trust of your visitors and search engines.

5. Boosts Authority: Continuously optimizing existing content showcases your plumbing business as an authoritative source. It’s a testament to your commitment to providing accurate and valuable information.

6. Leverages Internal Linking: Optimized content can be strategically linked to other relevant pages on your plumbing website, improving the overall site structure and helping visitors find more information.

7. Recycles Valuable Content: Valuable content doesn’t have to be a one-time asset. By updating and optimizing older pieces, you can breathe new life into them and continue to leverage their value.

The Impact of Optimizing Existing Content on SEO for Plumbers:

1. Improved Search Rankings: Search engines reward websites that keep their content fresh and accurate. Optimizing existing content can lead to higher rankings, increasing your plumbing website’s visibility.

2. Keyword Integration: Older content can be updated to incorporate relevant plumbing keywords and phrases, aligning it with current search trends.

3. Reduced Bounce Rates: Updated content provides a better user experience, reducing bounce rates and indicating to search engines that visitors find your plumbing website valuable.

4. Increased Content Depth: Optimized content can delve deeper into plumbing topics, providing more comprehensive information that both visitors and search engines appreciate.

5. Enhanced Mobile Optimization: Ensuring older content is mobile-friendly is essential for catering to the growing mobile user base. Optimized content is more likely to perform well on mobile devices.

6. Content Repurposing: Optimized content can be repurposed into different formats, such as infographics, videos, or podcasts, expanding your plumbing website’s content offerings.

In conclusion, optimizing existing content for your plumbing website is a smart investment in both user experience and SEO. It’s a testament to your commitment to staying current and providing valuable information to your audience. At MarketKeep, we’re committed to helping plumbing businesses breathe new life into their content, ensuring it continues to drive SEO success and connect with customers when it matters most.

A competitor analysis report for SEO is a comprehensive examination of your competitors’ online presence and strategies in relation to your plumbing business. It provides valuable insights into what your competitors are doing well, where they might have weaknesses, and opportunities you can leverage to improve your own SEO efforts as a plumber. Here’s how you can take advantage of a competitor analysis report:

1. Identify Competing Plumbing Businesses:

• Start by identifying your direct competitors in the plumbing industry, especially those serving the same geographic area. These are the businesses you’ll focus on in your analysis.

2. Evaluate Keyword Rankings:

• Determine which keywords your competitors are ranking for in search engine results. This can help you identify valuable keywords you may have overlooked.

3. Assess Content Strategies:

• Analyze the type and quality of content your competitors are producing. Look for gaps in their content that you can fill with high-quality, informative content on your own plumbing website.

4. Backlink Analysis:

• Examine your competitors’ backlink profiles. Identify authoritative websites linking to them. This information can guide your backlink-building efforts, helping you secure quality backlinks for your plumbing website.

5. Social Media Presence:

• Assess your competitors’ social media presence and engagement. Identify which platforms they’re most active on and which types of content perform well. This can inform your social media strategy.

6. Local SEO Efforts:

• Examine how your competitors are optimizing for local search. This includes their Google My Business listings, local citations, and customer reviews. Ensure that your local SEO efforts match or exceed theirs.

7. User Experience and Website Design:

• Evaluate the user experience and design of your competitors’ websites. Identify elements that enhance user engagement and consider implementing similar features on your plumbing website.

8. Performance Metrics:

• Review key performance metrics such as website traffic, bounce rates, and conversion rates for your competitors. Identify areas where you can improve and set benchmarks for your own website’s performance.

9. Identify Opportunities and Weaknesses:

• Use the insights gathered from the analysis to identify opportunities and weaknesses in your SEO strategy. Determine where you can outperform your competitors and where you need to make improvements.

10. Develop a Strategic Plan: – Based on the information gathered, create a strategic plan that outlines specific actions to enhance your SEO efforts. This plan may include optimizing content, building backlinks, improving website design, and refining your local SEO strategy.

11. Monitor Progress: – Regularly monitor your progress and adjust your SEO strategy as needed. Keep an eye on your competitors to stay competitive and adapt to changes in the industry.

A competitor analysis report for SEO can be a powerful tool for plumbers. It helps you understand the competitive landscape, identify opportunities for improvement, and refine your SEO strategy to achieve better results. By leveraging the insights gained from this analysis, you can enhance your online presence and connect with more customers in the plumbing industry.

Meta tag titles and descriptions play a crucial role in the SEO strategy for your plumbing business. Here’s a breakdown of what they are and why they are vital:

1. Meta Tag Title:

• The meta tag title, also known as the title tag, is a brief and concise HTML element that provides the title of a specific web page. It’s the title you see displayed at the top of your web browser when you visit a webpage, and it’s also the title that appears as a clickable link in search engine results pages (SERPs).

Importance from an SEO Perspective:

• The meta tag title is critical for SEO because it serves as a significant ranking factor for search engines like Google. Here’s why it’s essential for your plumbing business:
  • Keyword Optimization: You can include relevant plumbing-related keywords in your meta tag titles, which helps search engines understand the content of your page and rank it for relevant searches.
  • User Click-Through: An enticing and informative meta tag title can encourage users to click on your website link in the search results, increasing organic traffic to your plumbing website.
  • Credibility: A well-optimized meta tag title enhances your website’s credibility and trustworthiness in the eyes of both search engines and users.

2. Meta Tag Description:

• The meta tag description, also known as the meta description, is a brief HTML element that provides a concise summary of the content of a web page. It appears below the meta tag title in search engine results and provides additional information to users about what they can expect on the page.

Importance from an SEO Perspective:

• The meta tag description is also crucial for SEO for several reasons:
  • Click-Through Rate (CTR): A compelling meta tag description can entice users to click on your plumbing website link in the search results, increasing your click-through rate and organic traffic.
  • Keyword Inclusion: Like meta tag titles, you can include relevant keywords in your meta tag descriptions to reinforce the page’s relevance to specific search queries.
  • Information Preview: It provides users with a preview of what they’ll find on your webpage, helping them determine if it meets their needs. This can lead to more engaged and satisfied visitors.
  • Branding and Trust: A well-crafted meta tag description can also reinforce your plumbing business’s branding and convey trustworthiness, encouraging users to choose your website over others.

In summary, meta tag titles and descriptions are essential elements of your plumbing website’s SEO strategy. They contribute to better search engine rankings, higher click-through rates, and improved user engagement. By optimizing these elements with relevant keywords and compelling content, you can enhance your plumbing business’s online visibility and attract more potential clients.

The timeline for the SEO process for your plumbing website can vary significantly based on various factors, including the current state of your website, your competition, the keywords you’re targeting, and the quality of your SEO efforts. It’s important to understand that SEO is a long-term strategy, and results typically don’t happen overnight. Here’s a general guideline to give you an idea of what to expect:

1. Initial Assessment (Weeks 1-2): The SEO process typically begins with an initial assessment of your plumbing website. This involves analyzing your website’s current SEO health, identifying areas for improvement, and setting strategic goals.

2. Keyword Research and Strategy (Weeks 3-6): Keyword research is a critical step. It may take a few weeks to conduct thorough research, identify the most relevant keywords for your plumbing business, and develop a comprehensive SEO strategy.

3. On-Page Optimization (Weeks 6-12): Implementing on-page SEO changes, such as optimizing meta tags, improving content, and enhancing the user experience, can take several weeks to a few months. This phase is crucial for improving your website’s search engine rankings.

4. Content Creation (Ongoing): Creating high-quality, informative content that addresses the needs of your target audience is an ongoing process. You’ll need to continually develop and publish content to keep your website fresh and engaging.

5. Local SEO (Ongoing): If your plumbing business serves specific geographic areas, ongoing local SEO efforts, including optimizing your Google My Business listing and managing local citations, are essential.

6. Off-Page SEO (Ongoing): Building a strong backlink profile and promoting your plumbing website through social media and other channels is an ongoing process that can take months to yield significant results.

7. Monitoring and Adjustments (Ongoing): SEO requires constant monitoring and adjustments. You’ll need to track your website’s performance, analyze data, and make refinements to your strategy to stay competitive.

Given these factors, it’s common to see some initial improvements in search rankings and organic traffic within the first 3 to 6 months of implementing an SEO strategy for your plumbing website. However, substantial and sustained results often take 6 months to a year or more to materialize.

It’s important to approach SEO with a long-term perspective, as the benefits compound over time. Consistency, quality, and adherence to best practices are key to achieving lasting success. Working with an experienced SEO agency like MarketKeep can help expedite the process and ensure that your plumbing business is on the right track to improving its online visibility and generating leads.

Unlike traditional SEO agencies who expect 6 or 12-month commitments, our SEO contracts renew on a month-to-month basis. We always ask for 45 days to showcase our work but we want our clients to feel comfortable with the SEO process which is why we don’t ask for long-term commitments.