410-600-3156 team@marketkeep.com

SEO Company for Plumbers

Connect With Your Customers In The Moments That Matter to Them.

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SEO Company for Plumbers

In the fast-paced digital age, where every click counts, being discovered online is crucial for plumbing companies. At MarketKeep, an SEO Company for Plumbers,  we understand that connecting with your customers at the right moment is the key to success.

We’re not your ordinary SEO Company for Plumbers; we’re your dedicated partner. Determined to help you get in front of your customers, whether that’s in the Google 3-pack, or one of the top listings online. That way you can generate more contact form submissions and phone calls and ultimately grow your business. 

Average Searches for a Plumber Per Month in the United States

 SEO Services Built Around Your Budget & Needs. Affordable SEO Packages for Plumbers.

At MarketKeep we pride ourselves on being the digital marketing agency for small businesses. That is why we don’t just offer template-based small business SEO packages. Rather we customize each SEO campaign to fit your budgets, needs, and aspirations. Below you will find examples of our SEO packages for small businesses, but remember each campaign is custom designed. So if you are looking for an SEO plan that works and fits within your budget, make sure to give us a call or fill out the contact form below!

SEO Company for Plumbers - The Starter SEO Package

The Starter

Ideal for plumbers just starting out on their SEO journey or those serving specific service areas, our Plumbers’ Starter SEO Package seamlessly blends the potency of localized, on-page, and off-page SEO with the added advantage of a budget-friendly investment. Plumbing businesses that opt for our Starter SEO Package consistently discover that our small business SEO services help them forge crucial connections with their customers at those pivotal moments, while simultaneously boosting website traffic.

Elements of The Starter SEO Package include:

  • Minimum of 20 keywords ranking
  • Initial Keyword Audit/Analysis
  • Competitor Analysis (2)
  • Monthly Site Audit
  • GMB Optimization
  • 15 Local Citations (one-time)
  • 5 High-quality Backlinks per month
  • All current pages are optimized with proper Meta Tag Titles/Descriptions
  • All current pages revised for on-page and off-page SEO Success
  • 5 new pages developed per month
  • 2 new blog posts per month

** Budget is determined based on the size of the website, and competition level, all of which is discussed in your initial SEO evaluation. 

SEO Packages for Plumbers - The Foundation

The Foundation

Are you a plumbing business owner seeking a potent SEO campaign without breaking the bank? This results-driven SEO campaign is meticulously crafted to swiftly expand your online reach and amplify organic search traffic within your regional service areas. Whether you operate a single-store plumbing service or cater to a wide service radius, rest assured that your prospective customers will effortlessly discover you, no matter where their online searches lead.

Elements of The Proven SEO Package include:

  • Minimum of 35 keywords ranking
  • Initial Keyword Audit/Analysis
  • Competitor Analysis (4)
  • Monthly Site Audit
  • GMB Optimization
  • 35 Local Citations (one-time)
  • 15 High-quality Backlinks per month
  • All current pages are optimized with proper Meta Tag Titles/Descriptions
  • All current pages revised for on-page and off-page SEO Success
  • 10 new pages developed per month
  • 4 new blog posts per month

** Budget is determined based on the size of the website, and competition level, all of which is discussed in your initial SEO evaluation. 

SEO for Plumbers - The All-In SEO Package

The All-In

Ready to make a splash online? The Plumbers’ All-In SEO Package is designed for plumbing business owners poised to conquer online search. Whether you’re seeking an assertive local SEO campaign to captivate local customers or aiming to extend your website’s influence to multiple states or even nationally, the All-In SEO Package is engineered to connect with your customers wherever they may be. The All-in SEO Package is designed for business owners ready to dominate online search. Essentially connect with your customers anywhere.

Elements of The All-In SEO Package include:

  • Minimum of 50 keywords ranking
  • Initial Keyword Audit/Analysis
  • Competitor Analysis (6)
  • Monthly Site Audit
  • GMB Optimization
  • 85 Local Citations (one-time)
  • 30 High-quality Backlinks per month
  • All current pages are optimized with proper Meta Tag Titles/Descriptions
  • All current pages revised for on-page and off-page SEO Success
  • 20 new pages developed per month
  • 4 new blogs post per month
  • Weekly SEO Meetings

** Budget is determined based on the size of the website, and competition level, all of which is discussed in your initial SEO evaluation. 

Ready to Improve Your Search Visibility Online? Get Your Free SEO Report!

Each report is hand-crafted by a team member at MarketKeep and comes with a customized video that walks you through your report visually. That way we can help you understand how your business is performing online, and what you can do better in order to connect with your customers in the moments that matter to them.

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Our Small Business SEO Services Include 


Keyword Research

Connecting you with your customers in the moments that matter most. We find the most profitable keywords and search phrases to help you connect with your target audience online.


On-Page SEO

From keyword implementation to optimizing meta tag titles & descriptions our team will enhance each page of your website so you rank higher and generate more traffic. 

Off-Page SEO

To increase your website’s popularity our team will work to improve your site’s relevance, trustworthiness, and overall authority through local citations, backlinks, and citation campaigns. 


Content Creation

Content creation is key to SEO. Our team will enhance existing content and crew new pages and blogs to help create an authoritative website that drives website visitors and converts them into leads.

Blog Writing

A well-maintained blog will help to boost your website’s SEO by positioning your website as a relevant answer to your customer’s question. This tactic also leads to more SEO keywords being inserted into your website. 

Schema Markup

Schema markup helps improve your website and the way that each page is displayed in search engines by enhancing rich snippets that are displayed beneath each page title. Making your website stand out online.

UI Experience

User Experience drives conversions and revenue. At MarketKeep our team will look at this data to optimize the performance of key pages and increase the number of conversions on your website.


Each week receive custom analytics reports which detail your website traffic, top-performing pages, and where your website ranks for each keyword currently in use. 

Competitor Analysis

As part of your small business SEO package we will monitor your competitors to see what keywords or search phrases they are using, what blogs are driving website traffic, and where they are generating their backlinks. 

From the Blog: SEO Advice for Plumbers

FAQ’S About Our Small Business SEO Services for Plumbers

What is the value of Search Engine Optimization (SEO)?

Search engine optimization (SEO) holds significant value for plumbers for several compelling reasons:

  1. Increased Online Visibility: SEO helps plumbers enhance their online presence. When potential customers search for plumbing services online, a well-optimized website is more likely to appear at the top of search engine results, increasing the chances of being noticed.

  2. Targeted Traffic: SEO enables plumbers to attract highly targeted traffic. By optimizing for relevant keywords and local search terms, plumbers can connect with potential clients actively searching for plumbing solutions in their service areas.

  3. Cost-Effective Marketing: Compared to traditional advertising methods, SEO is a cost-effective marketing strategy for plumbers. It delivers better long-term results without the recurring expenses associated with ads or direct mail campaigns.

  4. Credibility and Trust: Websites that rank higher in search results are often seen as more credible and trustworthy by users. SEO can help build trust in your plumbing services, ultimately leading to more inquiries and bookings.

  5. Competitive Advantage: In the plumbing industry, competition can be fierce. SEO provides a competitive edge by ensuring that your business is easily discoverable online, even in saturated markets.

  6. Local SEO: For plumbers serving specific geographic areas, local SEO is especially valuable. It helps your business appear in local map listings and local search results, making it easier for local customers to find you.

  7. User Experience: SEO involves optimizing the structure and content of your website, which leads to an improved user experience. A well-structured website that loads quickly and provides valuable information can reduce bounce rates and increase customer satisfaction.

  8. Measurable Results: SEO efforts can be tracked and measured using various analytics tools. Plumbers can see which keywords are driving traffic, which pages are performing well, and how users are interacting with their site, allowing for data-driven adjustments to the strategy.

  9. Long-Term Investment: SEO is a long-term investment. Once you establish a strong online presence, it can continue to generate leads and customers for your plumbing business for years to come, providing a sustainable source of business growth.

  10. Adaptability: SEO is not a one-size-fits-all approach. It can be tailored to fit the specific needs and goals of your plumbing business, whether that’s targeting different service areas or expanding to offer new plumbing services.

In summary, the value of search engine optimization for plumbers lies in its ability to boost online visibility, attract targeted traffic, build credibility, and provide a cost-effective, long-term marketing strategy. In a digital age where customers turn to search engines to find services, investing in SEO is a smart move for plumbers looking to grow their businesses. 

What is technical SEO?

Technical SEO is the backbone of online success for plumbers, and at MarketKeep, we’re committed to showcasing its exceptional value. Let’s delve into why technical SEO holds such profound significance for plumbing businesses:

  1. Website Performance Optimization: Technical SEO fine-tunes your website’s performance, ensuring it loads swiftly and functions seamlessly. This is paramount for retaining visitors and preventing them from bouncing to competitors.

  2. Mobile Friendliness: In an era dominated by mobile devices, technical SEO ensures your website is not just mobile-friendly but optimized for an exceptional mobile user experience. You’ll be prepared to connect with customers regardless of their device.

  3. Crawlability and Indexing: We optimize your website structure to make it easily crawlable by search engines. This helps search engines understand your content and index it accurately, boosting your visibility.

  4. Page Speed: Slow-loading pages can deter potential customers. Technical SEO optimizes page speed, enhancing user experience and reducing bounce rates.

  5. Structured Data Markup: We implement structured data markup to help search engines understand your content better. This can lead to rich snippets in search results, which can make your plumbing services stand out.

  6. HTTPS Security: Technical SEO ensures your website is secure with HTTPS. This is not just a ranking factor but also crucial for earning the trust of visitors, especially when they’re considering plumbing services.

  7. Sitemap Optimization: We create and optimize XML sitemaps, making it easier for search engines to discover and index your plumbing content, ensuring nothing is missed.

  8. 404 Error Management: Technical SEO addresses issues like 404 errors promptly, ensuring a smooth user experience and preserving your website’s integrity.

  9. Mobile-First Indexing: With search engines prioritizing mobile-first indexing, technical SEO ensures your plumbing website not only ranks well on desktop but is also optimized for mobile devices.

  10. Enhanced User Experience: Ultimately, technical SEO is about delivering an exceptional user experience. A well-structured, fast, and secure website reflects professionalism and reliability, traits essential for plumbing businesses.

  11. Compliance with Search Engine Guidelines: Search engines have specific guidelines that websites must adhere to. Technical SEO ensures your plumbing website complies with these guidelines, reducing the risk of penalties.

  12. Data-Driven Insights: Our technical SEO efforts provide valuable data and insights into how users interact with your website. This data guides strategic decisions for continual improvement.

In summary, the value of technical SEO for plumbers is in its ability to optimize website performance, enhance user experience, and ensure compliance with search engine guidelines. It’s the foundation upon which your online success as a plumbing business is built. At MarketKeep, we’re here to harness the power of technical SEO to elevate your plumbing business in the digital realm.

What is On-Page SEO?

On-Page SEO is a cornerstone of online success for plumbers, and at MarketKeep, we’re enthusiastic about unraveling its vital importance. Let’s explore what On-Page SEO entails for plumbing businesses and why it’s absolutely crucial:

  1. Optimizing Content: On-Page SEO focuses on optimizing the content of your plumbing website. This includes using relevant keywords that your potential customers are searching for. By incorporating these keywords naturally into your website content, you increase your chances of ranking higher in search results.

  2. Enhancing User Experience: User experience is paramount. On-Page SEO ensures that your website is user-friendly, loads quickly, and is easy to navigate. A positive user experience not only keeps visitors on your site longer but also reduces bounce rates, indicating to search engines that your site provides valuable information.

  3. Local SEO: For plumbers serving specific geographic areas, On-Page SEO includes optimizing your site for local search. This ensures that your plumbing services are prominently featured in local search results, making it easier for local customers to find you.

  4. Title Tags and Meta Descriptions: On-Page SEO includes optimizing title tags and meta descriptions. These elements are what users see in search results, making them crucial for attracting clicks and potential customers.

  5. Header Tags: Properly structured header tags not only make your content more readable but also help search engines understand the hierarchy and importance of your content.

  6. Optimized Images: Images are an integral part of plumbing websites. On-Page SEO ensures that images are optimized for both performance and search engines, enhancing the overall user experience.

  7. Keyword Optimization: Beyond just keywords, On-Page SEO involves optimizing your entire website for the most relevant terms in the plumbing industry. This encompasses everything from service pages to blog posts.

  8. Content Quality: High-quality, informative content is key to On-Page SEO. It’s not just about keywords; it’s about providing value to your visitors. Engaging, informative content can also encourage visitors to stay longer on your site.

  9. Mobile Friendliness: With mobile users on the rise, On-Page SEO ensures your plumbing website is not just mobile-friendly but optimized for mobile users, providing a seamless experience.

  10. Structured Data Markup: On-Page SEO includes implementing structured data markup to help search engines understand the content on your site better. This can lead to rich snippets in search results, making your plumbing services stand out.

In summary, On-Page SEO is the foundation upon which your plumbing website’s success is built. It’s about optimizing your content, enhancing user experience, and ensuring that your site is not just seen by search engines but also appreciated by potential customers. At MarketKeep, we’re dedicated to harnessing the power of On-Page SEO to elevate your plumbing business’s online presence and help you connect with customers in the moments that matter most.

What are backlinks?

Backlinks, a fundamental component of successful SEO, are a subject of great importance for plumbers, and at MarketKeep, we’re eager to elucidate their significance. Let’s dive into what backlinks are and why they hold such value for plumbing businesses:

What are Backlinks?

Backlinks, often referred to as “inbound links” or simply “links,” are links from one website to another. When a website links to your plumbing website, it’s like a vote of confidence – an endorsement that your content is valuable and trustworthy. These links can come from various sources, such as other websites, directories, social media platforms, and more.

Why are Backlinks Important for Plumbers?

  1. Search Engine Trust: Search engines, like Google, view backlinks as a signal of credibility and authority. When reputable websites link to your plumbing content, search engines interpret it as a vote of confidence, boosting your website’s trustworthiness.

  2. Improved SEO Rankings: Backlinks play a pivotal role in determining where your plumbing website ranks in search results. Websites with high-quality, relevant backlinks tend to rank higher, giving your plumbing services better visibility.

  3. Increased Website Traffic: Backlinks can drive traffic to your plumbing website from other sources. When users click on a backlink and land on your site, they’re often genuinely interested in your services, increasing the likelihood of conversions.

  4. Local SEO Boost: Local backlinks, such as those from local directories or other local businesses, can greatly enhance your plumbing business’s visibility in local search results. This is especially beneficial for plumbers serving specific geographic areas.

  5. Building Authority: Backlinks help build your plumbing business’s authority in the industry. When authoritative websites link to your content, it signals that you’re a credible source of information and expertise.

  6. Competitive Advantage: In the competitive plumbing industry, a strong backlink profile can give you an edge. It differentiates you from competitors and establishes your plumbing business as a leader in the field.

  7. Content Amplification: Engaging, valuable content is more likely to attract backlinks. As other websites link to your plumbing content, it reaches a wider audience, further promoting your services.

  8. Long-Term Impact: Backlinks continue to benefit your plumbing website over time. Once established, quality backlinks can provide a consistent stream of traffic and improved rankings.

  9. Relationship Building: Earning backlinks often involves building relationships with other businesses and industry influencers. This networking can lead to collaborations and opportunities for your plumbing business.

In conclusion, backlinks are the endorsements that can catapult your plumbing business to digital success. They signify trust, credibility, and authority – qualities essential in a competitive online landscape. At MarketKeep, we’re dedicated to helping plumbing businesses secure high-quality backlinks that amplify their online presence and establish them as the go-to choice for plumbing services.

Do you optimize my existing content?

Optimizing existing content on a plumbing website is a strategic imperative, and at MarketKeep, we’re excited to emphasize its profound importance. Let’s delve into why optimizing your plumbing website’s current content is a savvy move:

Why Optimize Existing Content for a Plumbing Website?

  1. Ensures Relevance: The plumbing industry evolves, and so should your content. Optimizing existing content keeps it relevant to current trends, technologies, and customer needs. It demonstrates that your plumbing business stays in tune with industry changes.

  2. Enhanced User Experience: Updated content offers an improved user experience. When visitors find accurate, up-to-date information on your plumbing website, they’re more likely to stay, engage, and consider your services.

  3. Capitalizes on SEO Opportunities: SEO is a dynamic field. Optimizing existing content provides opportunities to incorporate new keywords and strategies, increasing the likelihood of your plumbing website ranking higher in search results.

  4. Corrects Errors and Inaccuracies: Over time, older content may accumulate errors or outdated information. Optimizing allows you to rectify these issues, maintaining the trust of your visitors and search engines.

  5. Boosts Authority: Continuously optimizing existing content showcases your plumbing business as an authoritative source. It’s a testament to your commitment to providing accurate and valuable information.

  6. Leverages Internal Linking: Optimized content can be strategically linked to other relevant pages on your plumbing website, improving the overall site structure and helping visitors find more information.

  7. Recycles Valuable Content: Valuable content doesn’t have to be a one-time asset. By updating and optimizing older pieces, you can breathe new life into them and continue to leverage their value.

The Impact of Optimizing Existing Content on SEO for Plumbers:

  1. Improved Search Rankings: Search engines reward websites that keep their content fresh and accurate. Optimizing existing content can lead to higher rankings, increasing your plumbing website’s visibility.

  2. Keyword Integration: Older content can be updated to incorporate relevant plumbing keywords and phrases, aligning it with current search trends.

  3. Reduced Bounce Rates: Updated content provides a better user experience, reducing bounce rates and indicating to search engines that visitors find your plumbing website valuable.

  4. Increased Content Depth: Optimized content can delve deeper into plumbing topics, providing more comprehensive information that both visitors and search engines appreciate.

  5. Enhanced Mobile Optimization: Ensuring older content is mobile-friendly is essential for catering to the growing mobile user base. Optimized content is more likely to perform well on mobile devices.

  6. Content Repurposing: Optimized content can be repurposed into different formats, such as infographics, videos, or podcasts, expanding your plumbing website’s content offerings.

In conclusion, optimizing existing content for your plumbing website is a smart investment in both user experience and SEO. It’s a testament to your commitment to staying current and providing valuable information to your audience. At MarketKeep, we’re committed to helping plumbing businesses breathe new life into their content, ensuring it continues to drive SEO success and connect with customers when it matters most.

What is a competitor analysis report?

A competitor analysis report for SEO is a comprehensive examination of your competitors’ online presence and strategies in relation to your plumbing business. It provides valuable insights into what your competitors are doing well, where they might have weaknesses, and opportunities you can leverage to improve your own SEO efforts as a plumber. Here’s how you can take advantage of a competitor analysis report:

1. Identify Competing Plumbing Businesses:

  • Start by identifying your direct competitors in the plumbing industry, especially those serving the same geographic area. These are the businesses you’ll focus on in your analysis.

2. Evaluate Keyword Rankings:

  • Determine which keywords your competitors are ranking for in search engine results. This can help you identify valuable keywords you may have overlooked.

3. Assess Content Strategies:

  • Analyze the type and quality of content your competitors are producing. Look for gaps in their content that you can fill with high-quality, informative content on your own plumbing website.

4. Backlink Analysis:

  • Examine your competitors’ backlink profiles. Identify authoritative websites linking to them. This information can guide your backlink-building efforts, helping you secure quality backlinks for your plumbing website.

5. Social Media Presence:

  • Assess your competitors’ social media presence and engagement. Identify which platforms they’re most active on and which types of content perform well. This can inform your social media strategy.

6. Local SEO Efforts:

  • Examine how your competitors are optimizing for local search. This includes their Google My Business listings, local citations, and customer reviews. Ensure that your local SEO efforts match or exceed theirs.

7. User Experience and Website Design:

  • Evaluate the user experience and design of your competitors’ websites. Identify elements that enhance user engagement and consider implementing similar features on your plumbing website.

8. Performance Metrics:

  • Review key performance metrics such as website traffic, bounce rates, and conversion rates for your competitors. Identify areas where you can improve and set benchmarks for your own website’s performance.

9. Identify Opportunities and Weaknesses:

  • Use the insights gathered from the analysis to identify opportunities and weaknesses in your SEO strategy. Determine where you can outperform your competitors and where you need to make improvements.

10. Develop a Strategic Plan: – Based on the information gathered, create a strategic plan that outlines specific actions to enhance your SEO efforts. This plan may include optimizing content, building backlinks, improving website design, and refining your local SEO strategy.

11. Monitor Progress: – Regularly monitor your progress and adjust your SEO strategy as needed. Keep an eye on your competitors to stay competitive and adapt to changes in the industry.

A competitor analysis report for SEO can be a powerful tool for plumbers. It helps you understand the competitive landscape, identify opportunities for improvement, and refine your SEO strategy to achieve better results. By leveraging the insights gained from this analysis, you can enhance your online presence and connect with more customers in the plumbing industry.

What are meta tag titles and descriptions?

Meta tag titles and descriptions play a crucial role in the SEO strategy for your plumbing business. Here’s a breakdown of what they are and why they are vital:

1. Meta Tag Title:

  • The meta tag title, also known as the title tag, is a brief and concise HTML element that provides the title of a specific web page. It’s the title you see displayed at the top of your web browser when you visit a webpage, and it’s also the title that appears as a clickable link in search engine results pages (SERPs).

Importance from an SEO Perspective:

  • The meta tag title is critical for SEO because it serves as a significant ranking factor for search engines like Google. Here’s why it’s essential for your plumbing business:
    • Keyword Optimization: You can include relevant plumbing-related keywords in your meta tag titles, which helps search engines understand the content of your page and rank it for relevant searches.
    • User Click-Through: An enticing and informative meta tag title can encourage users to click on your website link in the search results, increasing organic traffic to your plumbing website.
    • Credibility: A well-optimized meta tag title enhances your website’s credibility and trustworthiness in the eyes of both search engines and users.

2. Meta Tag Description:

  • The meta tag description, also known as the meta description, is a brief HTML element that provides a concise summary of the content of a web page. It appears below the meta tag title in search engine results and provides additional information to users about what they can expect on the page.

Importance from an SEO Perspective:

  • The meta tag description is also crucial for SEO for several reasons:
    • Click-Through Rate (CTR): A compelling meta tag description can entice users to click on your plumbing website link in the search results, increasing your click-through rate and organic traffic.
    • Keyword Inclusion: Like meta tag titles, you can include relevant keywords in your meta tag descriptions to reinforce the page’s relevance to specific search queries.
    • Information Preview: It provides users with a preview of what they’ll find on your webpage, helping them determine if it meets their needs. This can lead to more engaged and satisfied visitors.
    • Branding and Trust: A well-crafted meta tag description can also reinforce your plumbing business’s branding and convey trustworthiness, encouraging users to choose your website over others.

In summary, meta tag titles and descriptions are essential elements of your plumbing website’s SEO strategy. They contribute to better search engine rankings, higher click-through rates, and improved user engagement. By optimizing these elements with relevant keywords and compelling content, you can enhance your plumbing business’s online visibility and attract more potential clients.

How long will the process take?

The timeline for the SEO process for your plumbing website can vary significantly based on various factors, including the current state of your website, your competition, the keywords you’re targeting, and the quality of your SEO efforts. It’s important to understand that SEO is a long-term strategy, and results typically don’t happen overnight. Here’s a general guideline to give you an idea of what to expect:

  1. Initial Assessment (Weeks 1-2): The SEO process typically begins with an initial assessment of your plumbing website. This involves analyzing your website’s current SEO health, identifying areas for improvement, and setting strategic goals.

  2. Keyword Research and Strategy (Weeks 3-6): Keyword research is a critical step. It may take a few weeks to conduct thorough research, identify the most relevant keywords for your plumbing business, and develop a comprehensive SEO strategy.

  3. On-Page Optimization (Weeks 6-12): Implementing on-page SEO changes, such as optimizing meta tags, improving content, and enhancing the user experience, can take several weeks to a few months. This phase is crucial for improving your website’s search engine rankings.

  4. Content Creation (Ongoing): Creating high-quality, informative content that addresses the needs of your target audience is an ongoing process. You’ll need to continually develop and publish content to keep your website fresh and engaging.

  5. Local SEO (Ongoing): If your plumbing business serves specific geographic areas, ongoing local SEO efforts, including optimizing your Google My Business listing and managing local citations, are essential.

  6. Off-Page SEO (Ongoing): Building a strong backlink profile and promoting your plumbing website through social media and other channels is an ongoing process that can take months to yield significant results.

  7. Monitoring and Adjustments (Ongoing): SEO requires constant monitoring and adjustments. You’ll need to track your website’s performance, analyze data, and make refinements to your strategy to stay competitive.

Given these factors, it’s common to see some initial improvements in search rankings and organic traffic within the first 3 to 6 months of implementing an SEO strategy for your plumbing website. However, substantial and sustained results often take 6 months to a year or more to materialize.

It’s important to approach SEO with a long-term perspective, as the benefits compound over time. Consistency, quality, and adherence to best practices are key to achieving lasting success. Working with an experienced SEO agency like MarketKeep can help expedite the process and ensure that your plumbing business is on the right track to improving its online visibility and generating leads.

How long are your contracts for?

Unlike traditional SEO agencies who expect 6 or 12-month commitments, our SEO contracts renew on a month-to-month basis. We always ask for 45 days to showcase our work but we want our clients to feel comfortable with the SEO process which is why we don’t ask for long-term commitments.

What is local SEO?

Local SEO is an invaluable asset for plumbers, and here at MarketKeep, we’re passionate about emphasizing its significance. Let’s delve into the compelling value of local SEO tailored specifically for plumbing businesses:

  1. Enhanced Local Visibility: Local SEO ensures your plumbing services shine brightly on the digital map, especially when potential customers are seeking plumbing assistance in their immediate vicinity. It’s about making sure you’re front and center when it matters most.

  2. Targeted Traffic: This specialized SEO approach directs highly targeted traffic to your plumbing business. By optimizing for location-specific keywords and search terms, you’re not just attracting visitors; you’re attracting potential clients ready to hire your plumbing expertise.

  3. Community Connection: Local SEO fosters a strong sense of community connection. It helps you become the go-to choice for plumbing services in your area, building trust and credibility among local customers.

  4. Mobile Optimization: In today’s mobile-centric world, local SEO ensures your plumbing business is easily discoverable on smartphones and tablets. When someone urgently needs plumbing assistance on the go, your business should be the first they find.

  5. Optimized Google My Business: We ensure your Google My Business listing is not just claimed but fully optimized. This is crucial for appearing in local map listings and attracting nearby customers.

  6. Online Reviews and Reputation Management: Local SEO includes strategies for managing online reviews, which play a significant role in a plumbing business’s reputation. Positive reviews can greatly influence local customers’ decisions.

  7. Competitive Edge: Plumbing is a competitive field. Local SEO gives you the edge by ensuring you’re prominently displayed when local customers search for plumbing services. It’s about standing out in your neighborhood.

  8. Cost-Efficient Marketing: Compared to traditional local advertising methods, local SEO provides a cost-efficient way to reach your local audience consistently. You’re investing in visibility that lasts.

  9. Analytics and Insights: With local SEO, you gain valuable insights into how local customers are finding and engaging with your business online. These insights can guide strategic decisions and optimizations.

  10. Personalized Service: At MarketKeep, we understand that every plumbing business is unique. Our local SEO strategies are tailored to fit your specific location, target audience, and business goals. It’s a personalized approach for maximum impact.

In conclusion, the value of local SEO for plumbers cannot be overstated. It’s about being where your local customers are looking, establishing a strong community presence, and reaping the rewards of highly targeted, cost-effective marketing. If you’re ready to elevate your plumbing business in the local digital landscape, local SEO is the key, and MarketKeep is your dedicated partner on this journey.

What is Off-Page SEO?

Off-Page SEO is a pivotal piece of the puzzle for plumbers, and at MarketKeep, we’re eager to shed light on its remarkable value. Let’s explore why Off-Page SEO holds such significance for plumbing businesses:

  1. Builds Credibility and Authority: Off-Page SEO activities, such as link-building and brand mentions, contribute to building your plumbing business’s credibility and authority in the eyes of both search engines and potential customers. When authoritative websites link to your content, it signals trustworthiness and expertise.

  2. Boosts Online Reputation: Positive online mentions and reviews play a vital role in shaping your plumbing business’s reputation. Off-Page SEO strategies help you manage your online reputation effectively, which can significantly influence potential clients.

  3. Increased Website Traffic: Quality backlinks from reputable sources can drive substantial traffic to your plumbing website. These visitors are often highly interested in your services, increasing the chances of conversions.

  4. Local Visibility: Local Off-Page SEO efforts, such as citations and local directory listings, are crucial for plumbers serving specific geographic areas. They ensure your business is prominently displayed in local searches.

  5. Enhanced User Experience: Off-Page SEO isn’t just about links; it’s also about delivering a better user experience. When your plumbing business is mentioned on relevant websites, it helps users discover your services more easily.

  6. Staying Competitive: In the competitive plumbing industry, Off-Page SEO can provide the edge you need. When you earn high-quality backlinks and mentions, you’re outshining competitors and standing out in the digital crowd.

  7. Global Reach: For plumbing businesses with ambitions beyond their local area, Off-Page SEO can expand your reach nationally or even internationally. It’s a gateway to a broader audience.

  8. Content Promotion: Quality content is at the heart of Off-Page SEO. Promoting your plumbing expertise through content marketing, guest posts, and outreach can bring your services to a wider audience.

  9. Long-Term Benefits: Just like On-Page SEO, Off-Page SEO is a long-term investment. The backlinks and mentions you earn continue to drive traffic and boost your SEO rankings over time.

  10. Social Signals: Social media shares and engagement are also part of Off-Page SEO. A strong social presence can complement your overall SEO strategy and help you connect with customers on popular platforms.

In summary, Off-Page SEO is your plumbing business’s ticket to credibility, visibility, and authority in the digital landscape. It’s about building trust, enhancing your reputation, and ensuring that potential clients discover your services. At MarketKeep, we’re dedicated to harnessing the power of Off-Page SEO to elevate your plumbing business to new heights in the online world.

What is domain rank and why is it important to SEO?

Domain Rank, often referred to as Domain Authority (DA), is a vital metric in the world of SEO for plumbers, and at MarketKeep, we’re enthusiastic about explaining its profound significance. Let’s unravel what Domain Rank is and why it holds such importance:

What is Domain Rank (Domain Authority)?

Domain Rank, measured by various tools but most notably Moz’s Domain Authority, is a score that predicts how well a website is likely to rank on search engine result pages (SERPs). This score ranges from 1 to 100, with higher scores indicating stronger SEO potential. It’s primarily based on the quantity and quality of backlinks pointing to a website.

Why is Domain Rank Important to SEO for Plumbers?

  1. Credibility and Trust: A high Domain Rank implies credibility and trustworthiness in the eyes of search engines. For plumbers, this is vital. Customers often trust businesses that appear on the first page of search results, and a strong Domain Rank can help you get there.

  2. Visibility: Plumbers with a high Domain Rank are more likely to rank higher in search results. This increased visibility ensures that potential customers find your plumbing services when they’re searching online, leading to more inquiries and bookings.

  3. Competitive Edge: In the plumbing industry, competition can be fierce. A strong Domain Rank can provide the edge you need to outshine competitors and establish your plumbing business as a trusted authority in the field.

  4. Quality Backlinks: To improve Domain Rank, websites often seek quality backlinks from authoritative sources. These backlinks not only boost your Domain Rank but also drive relevant traffic to your plumbing website, increasing the chances of conversions.

  5. Long-Term Investment: Building and maintaining a high Domain Rank is a long-term investment. As your Domain Rank grows, it becomes increasingly difficult for competitors to catch up, ensuring your plumbing business remains visible and successful over time.

  6. Local SEO Impact: Domain Rank also impacts local SEO efforts. Plumbers serving specific geographic areas can benefit from a strong Domain Rank by appearing in local map listings and local search results.

  7. Content Amplification: Websites with high Domain Rank often find it easier to get their content shared and mentioned by other authoritative websites and influencers. This amplifies your plumbing content’s reach and can attract more customers.

In conclusion, Domain Rank is a critical element of SEO for plumbers. It’s about credibility, visibility, and trustworthiness in the digital landscape. At MarketKeep, we’re dedicated to helping plumbing businesses improve their Domain Rank, ensuring that they connect with customers when it matters most and stand out as leaders in the plumbing industry.

Do you write new content for my website?

Fresh, high-quality content for a plumbing website is an essential element in achieving digital success, and at MarketKeep, we’re eager to underscore its profound impact on SEO. Let’s explore why new content is crucial and how it significantly influences your plumbing business’s online visibility:

Why is New Content Important for Plumbing Websites?

  1. Relevance: The plumbing industry evolves with time, and so do the needs of your customers. New content allows you to address current trends, technologies, and customer concerns, demonstrating that your plumbing business stays relevant and up-to-date.

  2. Engagement: Fresh content keeps your audience engaged. Whether it’s informative blog posts, how-to guides, or informative videos, new content provides valuable information that captivates and educates your website visitors.

  3. Demonstrates Authority: Regularly publishing new content showcases your plumbing business as an authority in the field. It’s an opportunity to share your expertise and establish trust with potential customers.

  4. Keeps Visitors Coming Back: When visitors find useful, updated content on your plumbing website, they’re more likely to return for future inquiries or when they require plumbing services. This increases brand loyalty and potential conversions.

  5. Diverse Content Formats: New content allows you to diversify your content offerings. You can incorporate videos, infographics, case studies, and more, catering to different learning styles and preferences.

The Impact of New Content on SEO for Plumbers:

  1. Improved Search Engine Rankings: Search engines like Google prioritize websites that consistently publish fresh, valuable content. New content signals that your plumbing website is active and relevant, potentially boosting your rankings in search results.

  2. Keyword Targeting: Each new piece of content presents an opportunity to target specific plumbing-related keywords. By strategically incorporating these keywords, you increase the chances of appearing in search results when potential customers are searching for plumbing services.

  3. Internal Linking: New content provides opportunities for internal linking, which is beneficial for SEO. It helps search engines understand the structure of your plumbing website and the importance of various pages.

  4. Enhanced User Experience: High-quality, new content contributes to an improved user experience. Visitors are more likely to stay on your plumbing website, explore various pages, and engage with your content, reducing bounce rates – a positive signal for SEO.

  5. Content Promotion: Sharing new content on social media and through email marketing can attract more traffic to your plumbing website. Increased traffic and engagement are positive signals for search engines.

  6. Content Sharing: Valuable new content is more likely to be shared by visitors on social media or linked to by other websites. These external backlinks can boost your plumbing website’s authority and search rankings.

  7. Local SEO Impact: For plumbers serving specific geographic areas, creating location-specific content can significantly enhance local SEO efforts, helping your plumbing business appear in local search results.

In conclusion, new content is the lifeblood of your plumbing website’s SEO strategy. It’s a dynamic tool that not only keeps your audience engaged but also enhances your online visibility, authority, and credibility. At MarketKeep, we’re committed to helping plumbing businesses craft and leverage new content to drive SEO success and connect with customers when it matters most.

What is a site audit?

A site audit, a cornerstone of effective digital marketing, is a comprehensive evaluation of your plumbing website’s performance, and at MarketKeep, we’re enthusiastic about showcasing its pivotal role. Let’s explore what a site audit is and what valuable insights it can provide to enhance your plumbing website:

What is a Site Audit for Your Plumbing Website?

A site audit is a meticulous examination of your plumbing website’s various elements, including its structure, content, technical aspects, and SEO performance. It involves a detailed analysis to identify strengths, weaknesses, and areas for improvement.

What Can You Learn from a Site Audit to Enhance Your Plumbing Website?

  1. Technical Health Check: A site audit assesses the technical health of your plumbing website. It identifies issues like broken links, page load speed problems, and mobile optimization concerns. Addressing these issues can significantly enhance user experience and SEO performance.

  2. On-Page SEO Evaluation: The audit reviews your website’s on-page SEO elements. It assesses the use of keywords, meta titles, meta descriptions, and header tags. This helps optimize your content for better search engine rankings.

  3. Content Quality: Site audits examine the quality and relevance of your plumbing content. It identifies opportunities to improve existing content, create new valuable content, and address any duplicate content issues.

  4. Backlink Analysis: Backlinks play a crucial role in SEO. A site audit assesses your plumbing website’s backlink profile, identifying high-quality backlinks, toxic links, and opportunities to earn more authoritative backlinks.

  5. Mobile Friendliness: With mobile users on the rise, site audits evaluate your website’s mobile responsiveness. Ensuring your plumbing website looks and functions well on mobile devices is vital for user experience and SEO.

  6. Page Indexing: The audit checks whether all your plumbing website’s important pages are properly indexed by search engines. It identifies any indexing issues that may be affecting your visibility.

  7. Local SEO Performance: For plumbers serving specific geographic areas, site audits assess your local SEO efforts. It reviews your Google My Business listing, local citations, and other factors that impact local search rankings.

  8. Competitor Benchmarking: Site audits often include a competitive analysis. This helps you understand how your plumbing website compares to competitors and where you can gain a competitive edge.

  9. Security: Website security is paramount. A site audit checks for security vulnerabilities that could compromise your plumbing website’s integrity and user trust.

  10. User Experience: Site audits evaluate the overall user experience. This includes assessing website navigation, call-to-action placements, and the overall design to ensure it aligns with user preferences.

  11. Performance Metrics: You’ll gain insights into key performance metrics such as website traffic, bounce rates, and conversion rates. Understanding these metrics can guide improvements in your plumbing website’s performance.

  12. Recommendations and Action Plan: Perhaps most importantly, a site audit provides a clear action plan. It outlines specific recommendations and steps to address identified issues, enabling you to make targeted enhancements.

In conclusion, a site audit is your plumbing website’s compass to digital success. It reveals critical insights, uncovers opportunities for improvement, and guides strategic decisions to enhance your online presence. At MarketKeep, we’re dedicated to conducting site audits that empower plumbing businesses to thrive in the digital landscape and connect with customers in the moments that matter most.

How does the SEO process work?

The SEO process for plumbers, as articulated by MarketKeep, is a strategic journey aimed at enhancing online visibility, attracting potential clients, and establishing authority in the competitive plumbing industry. Here’s a step-by-step overview of how the SEO process works for plumbers:

1. Keyword Research and Analysis:

  • The SEO journey begins with comprehensive keyword research. We identify the specific keywords and phrases that potential clients are using to search for plumbing services. This research guides the content creation and optimization efforts.

2. On-Page SEO Optimization:

  • We optimize your plumbing website’s on-page elements, including meta titles, meta descriptions, header tags, and content. This ensures that your website is not only user-friendly but also search engine-friendly.

3. Content Creation and Enhancement:

  • High-quality content is at the heart of SEO for plumbers. We create informative, relevant, and engaging content that addresses the needs and concerns of potential clients. Existing content is also enhanced to ensure it’s up-to-date and valuable.

4. Local SEO Optimization:

  • For plumbers serving specific geographic areas, we prioritize local SEO. This includes optimizing your Google My Business listing, managing local citations, and encouraging customer reviews to boost your presence in local search results.

5. Off-Page SEO Strategies:

  • We implement off-page SEO strategies, including link-building and social media marketing, to increase your plumbing website’s authority and credibility. Quality backlinks from authoritative sources are earned to enhance your online reputation.

6. Technical SEO Enhancements:

  • The technical aspects of your plumbing website are fine-tuned for optimal performance. This includes addressing issues like page load speed, mobile-friendliness, and site structure to ensure a seamless user experience.

7. Monitoring and Analytics:

  • We continuously monitor your website’s performance using analytics tools. This data helps us track progress, identify areas for improvement, and make data-driven decisions to refine your SEO strategy.

8. Competition Analysis:

  • We conduct thorough competitor analysis to understand the competitive landscape. This allows us to identify opportunities, discover industry trends, and stay ahead of the competition.

9. Ongoing Optimization:

  • SEO is an ongoing process. We continually optimize your plumbing website, adjusting strategies based on changing algorithms, industry developments, and the evolving needs of your target audience.

10. Reporting and Transparency: – We provide regular reports that outline key performance metrics, progress, and the impact of our SEO efforts. This ensures transparency and keeps you informed about the results of your SEO campaign.

11. Adaptation and Growth: – The SEO landscape is dynamic, and we adapt your strategy accordingly. Our goal is not only to improve your online visibility but also to help your plumbing business grow and thrive in the digital age.

In summary, the SEO process for plumbers, as orchestrated by MarketKeep, is a holistic and dynamic approach aimed at maximizing your online presence and connecting with customers when it matters most. It’s a strategic journey that evolves over time, ensuring your plumbing business remains at the forefront of the digital landscape.

When should I expect to get leads/sales

The timeline for generating leads and sales from SEO for your plumbing website can vary based on several factors, including the competitiveness of your target keywords, the quality of your SEO efforts, and the current state of your website. While using long-tail keywords can often yield quicker results compared to highly competitive short-tail keywords, it’s essential to set realistic expectations.

Here’s a rough timeline for when you might start seeing results from your SEO efforts, especially when focusing on long-tail keywords:

  1. 1 to 3 Months: You may start noticing some initial improvements in your website’s search engine rankings within the first few months, particularly for long-tail keywords. These improvements can lead to increased organic traffic.

  2. 3 to 6 Months: By the three to six-month mark, your plumbing website should see more noticeable improvements in search rankings and organic traffic. You may begin to receive inquiries or leads from potential clients who found your website through search engines.

  3. 6 to 12 Months: As your SEO efforts continue to gain traction, you can expect a more significant increase in organic traffic and the generation of leads. Your plumbing business should start experiencing a noticeable impact on its online visibility and customer acquisition.

  4. 12+ Months: Beyond the first year, your SEO efforts should continue to build momentum. With consistent optimization, you can achieve higher search engine rankings for a broader range of keywords, resulting in a steady stream of leads and sales.

It’s important to understand that SEO is a long-term strategy. While you may see some early wins with long-tail keywords, the full benefits of SEO often take time to materialize. Additionally, SEO is an ongoing process that requires continuous optimization and adaptation to algorithm changes and industry trends.

To expedite results and maximize the effectiveness of your SEO efforts for your plumbing business, consider working with a reputable digital marketing agency like MarketKeep. They can provide expertise, tailor strategies to your specific needs, and help you achieve faster and more sustainable results. Remember that patience and persistence are key when it comes to SEO success.

What do you need from me to get started?

3 simple items. Access to your website, access to your Google My Business Profile, and access to your Google Analytics account. That’s it!

Our Commitment to Small Business SEO Services Starts Here


DoWe send you a weekly SEO report showing your keywords and past & current rankings. So you can always check our work.

Customer Growth

We provide your business with the exposure it deserves online by increasing your ranking on search engines like Google and Bing.


Friendly Commitments

We don’t force our customers into lengthy contracts. Give us three months and then it’s month to month commitments.


Content Creation

Dominate the SERP’s with relevant, strategic content that creates a positive, lasting impression.

SEO Audits

We provide in-depth SEO audits that create a complete comprehensive roadmap to victory.

SEO In-House

All of our SEO efforts are done in-house. There are no short-cuts or short-comings with your SEO strategy.

93% of all online consumers start their web experience with a search.

Google makes up 75% of all online searches globally. 

What is SEO or Search Engine Optimization Anyway?

According to Moz.com, SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. So to help further understand how SEO can help your business, you need to understand three important components: the quality and quantity of website traffic, and the importance of organic results.

  • Quality of Traffic. You can attract all the website visitors in the word, but if they are coming to your website because they think you are an Apple Store when really you are a farmer who sells Apples in his store, is that really quality traffic? Your website needs to attract visitors who are genuinely interested in the products you offer. 
  • Quantity of Traffic. Once you have the right people clicking through to your website from those search result pages, the more traffic the better!
  • Organic Results. Your website traffic needs to be organic, Google Adwords and Social Media Paid campaigns do not count towards your SEO search ranking.

So here are three key components to building a strong SEO presence online and how to boost your overall performance

  • First, you need to build a website that search engines can crawl and find it. Your website will need to load fast, be secure (have an SSL Certificate), and mobile-friendly.
  • Second, you need to build unique content. Each page of your website should be unique, remarkable, and optimized for SEO. 
  • Third, you need references. You must commit to building online citations, links, and generating references from websites with strong domain authority or are considered industry leading experts. So contact us today to get started on your SEO strategy. 

Small business SEO

“It is more difficult to stay on top than to get there”. Mia Hamm, one of the most prestigious women’s soccer players of all time for the United States of America on finding success. This quote is not only true about sports but also about small business SEO. 

The family-run business that is trying to surpass its regional or national competitors when it comes to gaining new customers. Unlike in the past however when whoever had the bigger marketing budget won, there is a new playing field for businesses. 

The internet, and to be more specific, search engines.

Small Business SEO or search engine optimization is often one of the most critical components to finding success online, but also one of the most misunderstood tools that every business has access to. 

Just as Mia Hamm puts it, with SEO it is difficult to reach the first page of search results, but sometimes even harder to stay there. To find success with search engine optimization sometimes it can take as long as 12 months to reach the first page of search results, but once you are there, SEO has the ability to completely transform your business.

For instance, did you know that 92.96% of all global traffic comes from Google Search, Google Images, or Google Maps? Think about that. That means only 8% of all online traffic comes outside of search engines. So if you are thinking about growing your business, your most effective means of doing so is through small business seo. 

Small business SEO can help any small business owner compete for a place on Google’s 1st page of search results. 

Does SEO Really Help A Small Business?

When it comes time to invest in a digital marketing strategy small business owners have a variety of options available to them. So why engage in small business SEO over other marketing strategies such as social media, email marketing, or paid advertising?

Because it works, and that’s just not a matter of opinion, but a fact. SEO drives 1000% more traffic than organic social media to a website according to research provided by BrightEdge

Search Engine Optimization is a long-term strategy that helps business owners develop qualified traffic that leads to phone calls, contact form submissions, and sales. Small business SEO is a form of inbound marketing that drives customers who are searching for the products or services you offer right to your doo step. It is a strategy that drives consistent and stable traffic to your website. 

How do we know this? Because at MarketKeep, the digital marketing agency for small businesses, we known first-hand how effective small business SEO is. Through hard work and dedication our company has been able to appear on the first page of search results for keywords like small business SEO services and many other terms that drives qualified traffic to our site.

That is why we have never had to rely on paid digital marketing ads or the dreaded cold-calls to grow our business. With effective small business SEO, we are able to connect with our ideal customers in the moments that matter most to them

So how effective is small business SEO? 

Before investing in a small business search engine optimization strategy, a business owner must make sure that it works right? Well, luckily there are tons of statistics out there that prove just how effective small business SEO is. 

97% of people learn more about a local company via the internet than any other marketing avenue.

Listen, we get it. Word-of-mouth is king, but there are other ways to grow your business! Meeting your customers in the moments that matter most to them, such as search results can help generate new clients or customers to your website! 

49% The top-ranking page on search engines gets the most amount of search traffic which is almost half of all searches!

When it comes to SEO it pays to be a winner. If your business is the 1st organic search result that appears, you will direct 49% of all search traffic to your website! So for instance, if there are 1000 searches a month for financial advisors near me, you can generate almost 500 new clicks a month to your website!

76% of people who search on their smartphones for something nearby visit a business within a day

You don’t just need to have an online store to succeed with SEO. If you rely more on foot traffic, local SEO is where you need to succeed. 76% of people who search from their smartphone or mobile device will visit a store within a day or two.

Think about all that foot traffic that can come through your door! Taking that one step further according to Think With Google 54% of smartphone users search for business hours and 53% of people search for directions to a local store. So it is time to get that local SEO strategy in gear! 

SO one of the best things you can do when it comes time to SEO services is invest in your free Google My Business Profile. A Google My Business Profile is a profile that each business owner can claim and verify and contains important information such as your company’s website name address and phone number. For local businesses that are relying on foot traffic, it is imperative that this information be filled out correctly so that people can find your product or service.

But it is not just your Google My Business Profile that you should be concerned about. It is your other Business Listings too. For any local business, you need to make sure that all of your business listings are claimed online and that they contain the correct website name address and phone number.

So how do you get started with small business SEO?

As humans, we have a tendency to shy away from things we don’t understand. And small business SEO is something that a majority of us shy away from. 

But it doesn’t have to be! This is the internet! You can learn so many great things including how to optimize your website for search engines. 

Listen if the typical internet user will use Google Search 4 times a day, and there are roughly 1.7 billion internet users per day, that means there is close to 7 billion searches per day! So its really time to invest in small business SEO. 

If you are a business owner that is a complete beginner to search engine optimization there are a ton of online resources to help you get started. Below are some of our favorites! 

But keep in mind that Google has over 200 ranking factors that you have to consider for every piece of content you build. So if you don’t have the time to do small business SEO effectively, it’s important that you hire someone who can do it right the first time, and every time! 

So how do you find the right small business SEO strategy?

Regardless of whether you are doing it yourself or are hiring a small business SEO agency to manage your website’s growth, its vital that you understand the difference between good SEO and bad SEO.

Why does it matter?

While you can post just about anything online, that does not necessarily mean it is going to be found. Search engines like Google, Bing, and even DuckDuckGo have complete control over the quality of content that appears on their search engines and even the order in which they appear. 

So how do you get a website to the first page of search results with small business SEO? 

Google and other search engines use spiders to crawl through billions of pages to decide what pieces of content match best with the person searching. All within one one-hundredth of a second. So what makes it to the top? 

There is an old saying that the cream always rises to the top, and that is true for search results too. Take a look at the graph below.

As you can see how search engines choose the first page of search results depends on a few things.

  • The meaning of the search query

  • The relevance of the website pages to the search query

  • The quality of the content on the website page

  • The usability and functionality of the website page

  • The content and the settings

Remember just like your business, search engines are also a business. That means they make money the more people return to them. So at the end of the day they want to please their customers too. That is why they want to supply the person searching with the best search results possible. 

So the role of small business SEO is to optimize website pages that coupled with the search query will be able to rank well and be something that humans will want to interact and engage with. 

But why focus on Google SEO? 

In this article about small business SEO we have spent a ton of time focusing on Google, and rightfully so. How come? 

Because 92.47 of all internet searches are done on Google according to Statista.com. So if you are looking to fish in the biggest pond possible, Google is your best bet! 

So what are some best practices when it comes to optimizing your website for Google Search Results? Well, there are 9 best practices actually.

#1 Add Your Main Keyword Early and Often to Your Content

It’s no secret that you should repeat your keyword on your page a few times. However, you may not realize that the location of your keyword matters as well. At the very least, you should mention your main keyword once at the top of your page. What is the significance of this?

The terms that appear at the top of a webpage are given more weight by Google. Keyword research is vital to this approach. If you are able to focus on finding the right keywords for your website you will have success! Some SEO Tips that are often overlooked focus on keyword selection. Long tail keywords are vital for small businesses. Business owners that can identify the right long-tail keywords for their website will see not only a dramatic increase in organic search traffic but people being able to clearly find their product or service online. These long tail keywords can be placed in a variety of places on your site including your title tags, meta description, blog posts, and general pages. This will help your website rank faster, be more relevant to potential customers, and grow your overall market share.

Some of the best resources for keyword research include the Google Keyword Planner, the Google Suggestions, and UberSuggests. At MarketKeep, we have done a ton of keyword research for every industry so pop on over to our marketing trends blog to learn more!

#2 Write Content That is Unique and Has Eye-Catching Titles and Descriptions

If you publish a page on your website, that page’s content must be completely unique. This rule is simple to follow if you have a small blog with a homepage and a few blog posts. Writing unique content for each page can be difficult if you own an eCommerce site with thousands of products.

It’s a challenge, but it’s well worth it.

If you’re having trouble coming up with content for each page, group pages with similar content together. Alternatively, you can use the canonical tag.

#3 Optimize Your Title Tag for SEO 

When it comes to on-page SEO, the title tag is extremely important. “It’s important to use high-quality titles on your web pages,” Google has said. Here’s how to make the most of the title tag on your page: Front-load Your Main Keyword: “Front-load” simply means that your target keyword appears first in your title tag.

What is the significance of this?

Search engines, on the other hand, pay close attention to the terms you use in your title tag. This is why your keyword should appear in the page title.

#4 Make Sure Your Website Loads Fast

Google rarely discusses the factors that go into their algorithm’s ranking.

So you KNOW it’s a big deal when they talk a lot about a specific ranking signal such as site speed.

One of the few ranking factors is the speed with which a website loads. There are a few things you can do to speed up the loading of your website.

  • Image Compression: This is a big one. The majority of a page’s size is usually taken up by images (in terms of KB). That’s why I recommend shrinking your image sizes with a tool like Kraken.io.

  • Using Lightweight Themes is a good idea. WordPress themes that are too large can slow things down. So, if your theme isn’t speed-optimized, think about switching to one that is.

  • Use Lazy Loading: Using lazy loading images can increase the speed of your site by up to 50%. The disadvantage is that images appear as users scroll down the page, which is not ideal for user experience. As a result, it’s a trade-off.

  • Use a content delivery network (CDN): CDNs serve images and other media on your site from servers located near your users.

#5 Track Your Results With The Google Search Console

You’re flying blind with your SEO if you don’t have Google Search Console set up. The Search Console is similar to a live dashboard that displays information about your site’s performance in the SERPs (Search Engine Results Pages). The Search Console has a lot of useful features and tools. However, you are unlikely to require the majority of them.

#6 Optimize Images for SEO 

Image SEO isn’t just for Google Images rankings. According to a recent Google announcement, properly optimized images can help your pages rank higher in Google web search. So, if you’re going to use images on your page, make sure they’re SEO-friendly. Fortunately, this is a cinch. All you have to do now is remember these two image SEO best practices. Use descriptive filenames for your images: Google is unable to “see” images (yet). And one thing that helps them understand the content in your image is the filename.

#7 Maximize Internal Linking Strategies 

Internal linking is one of the most straightforward SEO best practices. All you have to do is create a link from one page of your website to another. You don’t want to just add a bunch of random internal links, though. Yes, haphazard internal linking is probably preferable to none at all. However, if you want to get the most out of internal links, follow these guidelines. Use Anchor Text That Is Keyword-Rich: Your anchor text is used by Google to determine what a page is about.

#8 Publish Amazing Content 

You’ve probably heard about the importance of “high-quality content” if you’ve tried to learn SEO before. It’s true: creating unique, useful content can help you rank higher in Google. If you want to rank your content today, you’ll need to up your content marketing game. Which usually entails a financial, time, and personnel investment… or all three.

#9 Generate Backlinks To Your Website 

Links to your site are particularly beneficial to SEO because they represent a “vote of confidence” from one site to another. This is called backlinks.

Backlinks to your website are essentially a signal to search engines that others endorse your content. When a large number of websites link to the same webpage or website, search engines can deduce that the content is worth linking to, and thus worth surfacing on a SERP. As a result, obtaining these backlinks can improve a site’s ranking position or search visibility. So something that every small business can benefit from is generating links to your site.

So Small Business SEO Sounds Great But How Do You Measure The Success Of It? 

It’s been said that if you can measure it, you can improve it.

It’s no different in SEO. To demonstrate the value of SEO, professional SEOs track everything from rankings and conversions to lost links and more. Measuring and refining the impact of your work is crucial to your SEO success, client retention, and perceived value.

By measuring your SEO on a consistent basis it can also help you to pivot when something is not working! 

Beginning with the end in mind is a good way to go.

While it’s common to have multiple goals (both macro and micro), it’s critical to have a single primary end goal.

Goal-setting advice for small business SEO 

Measurable: You can’t improve something if you can’t track it.

Don’t let ambiguous industry marketing jargon water down your objectives.

Share your objectives: Writing down and sharing your goals with others has been shown to increase your chances of achieving them in your studies.

Know who your client is.

Understanding your client’s website goals requires asking the right questions. 


Now that you’ve established your primary goal, consider which additional metrics might be useful in assisting your site in achieving its ultimate goal. Additional (applicable) benchmarks can assist you in keeping a better pulse on the current state of your site’s health and progress.

Metrics of engagement

How are visitors behaving once they arrive at your website? The goal of engagement metrics is to answer this question. The following are some of the most popular metrics for determining how people interact with your content:

Rate of conversion

The number of conversions divided by the number of unique visits (for a single desired action/goal). A conversion rate can be used to calculate anything from an email signup to a purchase to the creation of an account. Knowing your conversion rate can help you estimate the potential return on investment (ROI) from your website traffic.

Time spent on the page

How much time did visitors spend on your page? If a visitor spends an average of 10 seconds on a 2,000-word blog post, the chances of that content being consumed are slim (unless they’re a super-speed reader). However, a URL with a short time on page isn’t always a bad thing. Consider the page’s purpose. For example, “Contact Us” pages typically have a short average time on page.

Per-visit pages

Was your page’s goal to keep readers interested and lead them to the next step? If that’s the case, pages per visit can be a useful engagement indicator. Low pages per visit are acceptable if the goal of your page is independent of other pages on your site (for example, a visitor came, got what they needed, and then left).

Bounce rate “Bounced” sessions indicate that a searcher came to your site, looked at the page, and then left without looking around. Many people try to reduce this metric because they think it relates to website quality, but it actually tells us very little about a user’s experience. Bounce rates have risen for redesigned restaurant websites that are performing better than ever. People were simply looking for business hours, menus, or an address, then bouncing with the intention of visiting the restaurant in person, according to further investigation. Scroll depth is a better metric for determining page/site quality.

Depth of scrolling

This metric measures how far down individual webpages visitors scroll. Is your important content reaching your visitors? If not, try experimenting with different ways to get the most important content higher on the page, such as multimedia, contact forms, and so on. Take into account the quality of your content as well. Are you leaving out words that aren’t necessary? Is the visitor enticed to continue down the page? In Google Analytics, you can set up scroll depth tracking.

Goals can be set up in Google Analytics to track how well your site achieves its objectives. You can set up a goal for a form fill if that is your page’s goal. You’ll be able to see it in your reports once site visitors have completed the task.

Although search traffic ranking is an important SEO metric, you can’t stop there when evaluating your site’s organic performance. The goal of appearing in search is to be chosen as the answer to a searcher’s query. You have a problem if you’re ranking but not getting any traffic.

But how do you know how much traffic your site receives from search engines? Google Analytics is one of the most precise ways to do this.

Using Google Analytics to learn more about traffic

Google Analytics (GA) is bursting at the seams with data — so much so that if you don’t know where to look, it can be overwhelming. This isn’t an exhaustive list; rather, it’s a general overview of some of the traffic data available through this free tool.

Separate organic and paid traffic

GA allows you to see your site’s traffic by channel. This will help to alleviate any fears that may have arisen as a result of the switch to another channel (ex: total traffic dropped because a paid campaign was halted, but organic traffic remained steady).

Over time, the amount of traffic to your website has increased.

GA allows you to see total sessions, users, and pageviews for your site over a given time period, as well as compare two different time periods.


How many people have visited a specific page?

Site Content reports in GA are useful for assessing the performance of a specific page, such as the number of unique visitors it received over a given time period.

Traffic originating from a specific campaign

For better attribution, you can use UTM (urchin tracking module) codes. After you’ve decided on the source, medium, and campaign, add the codes to the end of your URLs. When people click on your UTM-code links, data from GA’s “campaigns” report begins to accumulate.

Rate of click-through (CTR)

Your CTR from search results to a specific page (the percentage of people who clicked on your page from search results) can tell you how well you’ve optimized your page title and meta description. This information can be found in Google Search Console, a free Google tool.

Furthermore, Google Tag Manager is a free tool that allows you to manage and deploy tracking pixels to your website without modifying the code. This makes tracking specific triggers or website activity much easier.

Ready to Dominate Small Business SEO?

If you are a business owner that is looking to grow online, we hope by now you are thinking about investing in small business SEO. The most successful SEO strategies are ones that have clear objectives, constant communication, and trust. 

At MarketKeep, our small business SEO services, are centered around these three key statements. We work hand-in-hand with our clients to help them connect with their customers in the moments that matter most to them. 

If you are a small business owner that is looking to learn more about small business SEO and how it can help boost your visibility online, attract more leads, and grown your business please contact us today for a free SEO Evaluation.

Call: (410) 600-3156

Need help with SEO? Contact our team today.

Why work with MarketKeep

Honest People

From your first interaction with MarketKeep, it will be apparent that we just want to help. We make sure to be upfront and honest in our approach, transparent in our reporting, and always be there to answer your call or email.

Fully Integrated

From start to finish MarketKeep will plan, place, and optimize your search engine optimization campaigns. Our team of SEO Experts will manage the day to day activities, which enable you to focus on the big picture and interacting with your customers. We make sure each week to send a recap report to you, and make ourselves available to meet when you need us.

We Get Small Business

MarketKeep is geared for small businesses and start-ups because we are a small business. Our budgets are designed with you in mind, so you partner with a top digital marketing agency that operates on a marketing assistant budget.

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