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Analytics Terminology: What is average session duration?

The average session duration is one of the most commonly referenced metrics within Google Analytics and appears directly on the home page of your dashboard. But what exactly is average session duration and why is it important that you know this? Before we dive into these important questions we must first identify how your average session duration is calculated.

The average session duration is calculated by dividing the total duration of all sessions (in seconds) by the number of sessions. So now that we know how the average session duration is calculated for your website we can start to answer the important questions, what is average session duration, and why it is important.  

What is average session duration and where to find it?

To find your average session duration you must first log in to your Google Analytics dashboard. Once you have logged into your account you will see the average session duration on the audience overview report. Below is an example:

Since your average session duration is an important metric for your website it really can be found each page of your Google Analytics account. So now the question becomes what does the average session duration tell us?

What is average session duration and what does it tell us?

So what exactly does the average session duration tell us? Basically, on average, how much time people are spending on your website. This is critical data that helps decipher patterns and trends within your website. 

In regards to the content on your website, you can see which pages or blog posts people are spending the most time on. Using this information correctly can help you create new content moving forward that will keep users engaged. 

Keep in mind that the average session duration is only one part of the puzzle. When deciding where to invest your budget and what type of content strategy to push forward try to use the average session duration with other valuable KPIs for your website. 

What is average session duration and what does it tell us?

So what exactly does the average session duration tell us? Basically, on average, how much time people are spending on your website. This is critical data that helps decipher patterns and trends within your website. 

In regards to the content on your website, you can see which pages or blog posts people are spending the most time on. Using this information correctly can help you create new content moving forward that will keep users engaged. 

Keep in mind that the average session duration is only one part of the puzzle. When deciding where to invest your budget and what type of content strategy to push forward try to use the average session duration with other valuable KPIs for your website. 

Ways to Increase Your Average Session Duration?

If you feel like your average session duration is too low, don’t stress! There are plenty of ways to increase your website’s average session duration and keep visitors on your website longer. Here are 9 things you can do to give your site’s average session duration a boost!

  1. Include videos on your website
  2. Break up text with engaging images
  3. Track the right metrics
  4. Make sure your site offers a friendly user experience
  5. Format your content so that it is easy to read
  6. Link to other pages on your website
  7. Create Content
  8. Publicize your content on other sites and through social media

About MarketKeep

MarketKeep is a digital marketing agency for small businesses and start-ups based in Towson, Md. Our goal is to help small business owners plan, place, and optimize their digital marketing strategies. MarketKeep is proud to offer our clients the following services:

Website Design – As a website design company we build websites that represent you and your brand and instantly builds a connection with your customers online. To learn more about our website design capabilities please contact our website designers. 

SEO Company – As a Maryland SEO Company, we partner with small businesses to help grow their organic presence online through on-page, off-page, and reputation management techniques. To learn more about our SEO services for small businesses please contact our SEO team

Pay Per Click Experts – As your SEM Agency MarketKeep will plan, place, and optimize your SEM campaigns so that you are maximizing your SEM campaign. To learn more about our SEM Services please contact our SEM team

Social Media Management – Tired of running your social media accounts on a daily basis? Not sure what to post? As your Social Media Marketing Assistants MarketKeep will plan, place, and optimize your social media strategies. To connect contact our Social Media Management Team today. 

Local SEO – So many of us rely on our phones to find businesses and products that are close by. Don’t miss out on an opportunity to connect with customers in your backyard. As a Local SEO agency MarketKeep helps to position your business online to acquire Local SEO searches. Learn more by contacting our Local SEO Agency Team