Baltimore SEO Company
We’re Local Hon. Come Visit Us At Our Office in Towson.
MarketKeep is a Baltimore SEO company that helps service businesses and home service contractors in Baltimore City and Baltimore County connect with customers in the moments that matter most. We make sure your website can be found:
- At the Top of Google Maps
- On the 1st page of Search Results
- As a Recommendation on AI Search Platforms like ChatGPT, Perplexity, and Google AI Overview
Founded in 2016 by Patrick Kurowski and headquartered in Towson, MarketKeep is a digital marketing agency built for small businesses. That is why we don’t lock you into long-term SEO contracts, and every package is built to fit your overall marketing budget. You can see the communities we serve across Maryland on our locations page.
Contact us today for a free SEO evaluation to see how you can start connecting with your customers in the moments that matter most.
How Our Baltimore SEO Company Works
[CONFIRM BEFORE PUBLISHING: In the video below, Patrick Kurowski, founder of MarketKeep, walks through how we build an SEO plan for a Baltimore business.]
Baltimore SEO Research & Competitive Analysis
The details matter when it comes to search engine optimization. In order to rank #1 on search results you need to make sure that you are using the right keywords.
The very first thing we do here at MarketKeep as a Baltimore SEO company is to make sure that you are using the right keywords. Let’s use an all too common scenario to break it down for you.
Typically we get an inquiry from a roofing company that is looking to rank higher in search results for Roof Replacements. In this case let’s say they are based in Towson. They do quality work, have great reviews, but for whatever reason they can never find themselves on the 1st page of search results.
Why?
It’s because they are not using the right keywords. Their current SEO keyword is just the term roof replacement.
That is an incredibly difficult keyword to get to the 1st page of search results. Not only that, but by having that as their primary keyword, they are sending a signal to Google and other search engines that they will perform a roof replacement anywhere. Location doesn’t matter.
But location does matter. Homeowners search for a roofer in their own town, or add “near me” to the search, and Google ranks the companies it can tie to that location. A roofer in Towson has a far better shot at “roof replacement Towson” than at “roof replacement” on its own.
So as part of our SEO strategy, the very first thing we do is ask ourselves: Are we using the right SEO Keyword? From there we ask ourselves the following questions:
- What is the keyword difficulty for this search term?
- Do I need any supporting backlinks to be able to rank?
- Who is ranking ahead of me?
- What do I need to do in order to close the gap and eventually outrank them?
That leads us right into developing your SEO Roadmap.
Building Your Baltimore SEO Roadmap
Your SEO roadmap is your playbook. The step-by-step process we will take to get you the results that you want.
SEO takes time, but ranking locally is often quicker than people expect. By prioritizing long-tail keywords, a service plus a town name, established local businesses often see those searches start to move within the first few months.
There is no secret to our success though. To us the details matter, and no detail is too small. Each client we work with gets a customized SEO roadmap that is tailored to their business. We make sure that each service they offer is represented, and more importantly that each area they would like to rank within is accounted for too.
Which is why your SEO roadmap may include the following:
- Writing new content for the site
- Rewriting or adding to existing content
- Building domain trust & authority to make ranking easier
- Technical SEO improvements
- Internal linking
Reviewing and Approving Every SEO Change
It’s your website, you should know exactly what is going on. When founding MarketKeep one of our guiding principles as a Baltimore SEO company was to make sure our clients feel confident that they have a trusted partner throughout the process.
Before we start any work on your website, we want to make sure that you review and approve of the changes that we are making.
That is why we meet weekly during onboarding so you understand what is happening with your website. Once things are rolling, we meet monthly to make sure everything is going according to plan.
On-Page and Technical SEO Implementation
I guess this is where you can say the rubber meets the road.
We have done the prep work, you feel confident where things are headed, now it’s our turn to get started. Here are just a few of the items we tackle as your Baltimore SEO company:
- Increasing Page Speed Performance
- Optimizing Images
- Adding Alt Texts to Images
- Internal Linking
- Optimizing Your Meta Tag Titles and Descriptions
- Adjusting heading tags
- Adding Schema Markup
- Writing Authoritative content to help drive new traffic
- Creating a Blog that Helps to Increase Domain Authority
- Building Trust, Credibility, and Authority
Monthly SEO Reporting & Optimization
There is nowhere to hide when it comes to search engine optimization and how well a website is performing.
And at MarketKeep, we don’t hide! That is why you get full access to your Google Analytics and Google Search Console accounts, plus the Ahrefs reports we pull for you each month.
For us, reporting helps us to understand what is going well, what keywords need some more work, and where future opportunities wait.
We have found that looking at the data month over month is the most accurate way to show real results.
That is because it helps us showcase what is working, while at the same time being able to make adjustments to our SEO strategy in real time.
Baltimore SEO Company Results for Local Contractors
Two Maryland contractors we have worked with for years, and what changed for them.
RoofRight: Roofing Company SEO in Carroll, Baltimore, and Howard County
RoofRight is a family-owned roofing and exterior remodeling company that has served Maryland homeowners since 1994. When they hired us in 2018, they had a 12-page website and were paying a developer $100 for every new page. We rebuilt the site on WordPress with dedicated service pages and local landing pages for the towns they serve across Carroll County, Northern Baltimore County, and Howard County.
Result: Organic search produced a 273% return on investment for RoofRight, calculated as revenue minus SEO spend, divided by spend, and attributed through call tracking and form submissions.
Flawless Floors: Hardwood Flooring SEO in Perry Hall and Baltimore County
Flawless Floors is a hardwood flooring contractor in Perry Hall owned by Mike Hipley, and a MarketKeep client since 2017. We manage his Google Business Profile, designed his current website, and built location pages for towns like Towson, Timonium, and Fallston around real project photos. Every month we add two completed project pages and three blog posts.
Result: Flawless Floors now ranks across Baltimore County, Baltimore City, Harford County, and parts of Howard County, with Google Search Console showing 16 straight months of growth in clicks, impressions, and click-through rate.
Work Directly With the Founder of Our Baltimore SEO Company
[ADD PHOTO OF PATRICK] Patrick Kurowski founded MarketKeep in 2016 and runs it from our office at 40 West Chesapeake Avenue in Towson. He has kept the agency small on purpose so he can stay directly involved with every client’s strategy instead of handing accounts off to a rotating team. MarketKeep specializes in SEO, website design, and Google Ads for service-based small businesses and home service contractors. Learn more about MarketKeep.
What People Say About Our Work As A Baltimore SEO Company
[ADD 2 TO 3 REVIEWS AS PLAIN TEXT HERE, WITH REVIEWER NAME AND TOWN] Read all of our Google reviews.
How Our Baltimore SEO Company Handles Local, On-Page, and Off-Page SEO
How to Get Your Website to the Top of Google Maps
Local SEO for Baltimore Businesses
When someone in Baltimore needs a roofer, a plumber, or a lawyer, the first businesses they see are usually the three listed in the Google Maps results.
In today’s world where every phone is a smartphone, people are using the internet in every aspect of life, and the rise of AI search platforms is ever growing, your ability to rank locally is imperative!
At MarketKeep we often joke with our clients that if you aren’t in the Google 3-pack people most likely aren’t going to connect with you. We say it as a joke, but it is closer to the truth than most business owners would like.
Getting your business into the top of local searches is an absolute must for companies in Baltimore!
So as a Baltimore SEO company, how do we do it?
The 10 Steps We Take to Get Your Business to the Top of Google Maps
1. Claim and Verify Your Google Business Profile
If you have not claimed your listing yet, start here. For new businesses, set up your Google Business Profile with accurate information. Then verify it by phone, email, or mail.
2. Make Sure Your NAP is Consistent
Your name, address, phone number, and website (NAP-W) should be identical across your website, directory listings, and social media platforms.
3. Choose the Right Business Category
Google allows only one primary category. Choose the most specific and relevant one, such as “roofing contractor” instead of just “contractor.”
4. Use Strategic Keywords in Your Profile
Incorporate keywords your audience is searching for. For example, a roofing contractor in Baltimore might use phrases like “emergency roof repair in Baltimore” or “Baltimore roof installation.”
5. Add High-Quality Photos on a Regular Basis
Photos attract clicks and improve engagement. Include images of recent projects, team members, and your business location.
6. Ask Every Customer for a Review
Ask every customer for an honest Google review after the job is done. Respond to all reviews, good and bad, professionally to show that you value feedback.
7. Use Google Posts to Share Updates
Post regularly about promotions, services, or events. These updates show up in your profile and keep it active.
8. Create Local Landing Pages On Your Website
Develop pages focused on specific areas you serve. For example, “Roof Repair Services in Baltimore” can help tie your GBP to your website and improve local rankings.
9. Add Predefined Services
List your core services using Google’s structured fields. This helps users and Google better understand what your business offers.
10. Track Performance and Be Ready to Re-Optimize
Use tools to monitor your profile’s performance. Adjust your strategy as needed based on visibility, engagement, and customer behavior.
How to Optimize for Customers AND Search Engines
On-Page SEO for Baltimore Business Websites
At the foundation of every successful website is on-page SEO. To succeed with on-page SEO it requires building content that is helpful, accurate, and authoritative.
In order for your website to rank higher in Google Search the very first thing you should do is keyword research. So let’s start there:
The Importance of Keyword Research
First and foremost, do your keyword research. In order for any page or post to rank online you need a keyword.
The golden rule to SEO is that you should have at least one keyword per page. Make sure to use keyword research tools like the Google Keyword Planner, Ahrefs Keyword Explorer Tool, or Semrush’s Keyword Overview tool to look for opportunities.
Keyword Implementation: The Method to the Madness
Once you realize it you will never look at a website page the same way again. But there is a method to the madness when it comes to on-page SEO. As a general rule of thumb you should include your keyword within key elements of your page so that way search engines (like Google) will know what your page is about:
- Page Title
- URL
- Main Header (H1)
- Subheader (some of your H2s, H3s, etc)
- Intro Paragraph
- A few times throughout the text
Make Sure Your Keyword Is In Your SERP Results
SERP stands for Search Engine Results Page, and it’s the page that people see when they type in their search query online.
Part of making sure that people are visiting your website first is that you have a firm grasp on your SERP results.
To be able to do this you need the following:
- Eye Catching Meta Tag Title
- A Meta Description with a Call to Action
- A Friendly Website URL
All three of these items should contain your SEO keyword. Take for instance the SERP Result you saw for MarketKeep when typing in Baltimore SEO Company.
It has an eye-catching Meta Tag Title and meta description with the keyword present. The website URL even contains the SEO keyword itself. It’s not an accident. It’s by design, and every page of your website should follow this template.
So many people overlook this step, but it’s such a critical component to on-page SEO.
Build Your Website’s Trust & Credibility
Off-Page SEO and Local Link Building in Baltimore
When it comes to dominating local search, local SEO and on-page SEO need to be your main priority.
As a Baltimore Business owner looking to take that next step, that is where off-page SEO comes into play. Off-Page SEO helps you to secure higher rankings in search engine results.
Tactics such as link building, collecting reviews, and engaging on social media can help you build that credibility and authority so that you can rank higher and connect with customers in the moments that matter most.
The key to off-page SEO is backlinks. A link from a respected, relevant website works like a referral and tells Google your business can be trusted.
To boost your website’s ranking and visibility within Local SEO rankings your website should have a variety of backlinks that help to solidify its credibility. Typically those can be broken down into the following categories:
Local Citations
Local citations are places that you can list your company’s business name, address, telephone number, and website URL. Acronyms like NAP-W are typically associated with it. Examples of location citations include:
- Google Business Profile
- Yelp
- Bing Places
- Chamber of Commerce Listings
Local News & Media Outlets
Another great way to boost your local business is to get backlinks from your city’s news or community websites. This can help to bolster your trust value ranking within the community and sends a strong signal to search engines like Google that you are in fact local.
Guest Posts & Collaborations
The last one that we typically recommend are guest posts and collaborations. A guest post on another company’s website can help you to reach a new audience, while also providing you with a link back from their website to yours.
At the end of the day the most important thing to keep in mind when it comes to backlinking is that quality matters more than quantity. Backlinks that are relevant to your business and industry, and tied to something of real value, are far more important than any random backlink.
Ready To Drive Traffic To Your Website?
Fill out the form below to learn which keywords perform best on your website, how well your competitors rank online, and what improvements you can make. All so you can rank higher and drive more traffic to your website!
What Our Baltimore SEO Services Include
Every Baltimore SEO package covers keyword research, on-page SEO, off-page SEO and local citations, content creation and blog writing, schema markup, user experience improvements, competitor analysis, and monthly reporting. For the full breakdown of each service and our month-to-month package options, visit our small business SEO services page.
FAQ’S About Our Baltimore SEO Services
What is the value of Search Engine Optimization (SEO)?
Search engine optimization (SEO) is a strong investment because you are not paying for every click the way you do with Google Ads. Think about it this way. If a keyword costs $10 per click in Google Ads and brings 100 visitors to your website, you just paid $1,000 for that one keyword.
With SEO, the visitors you earn from organic rankings don’t carry a per-click cost, and one well-built page can rank for dozens of related searches. You can see current package pricing on our small business SEO services page.
What is technical SEO?
Technical SEO makes sure search engines can crawl, index, and understand your website. It covers site speed, mobile usability, broken links and redirects, XML sitemaps, duplicate pages, and structured data (schema markup) that can help your listing stand out in search results.
What is local SEO?
Local SEO is a search engine optimization (SEO) strategy that helps your business be more visible in local search results on Google. Any business that has a physical location or serves a geographic area can benefit from local SEO.
At MarketKeep our team will optimize your website for local searches so that you can connect with your customers in the moments that matter most to them.
What is On-Page SEO?
On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page SEO refers to both the content and HTML source code of a page that can be optimized. To excel at on-page SEO a website must be technically proficient, offer authoritative content, and provide a flawless user experience.
At MarketKeep our team is committed to optimizing your website for on-page SEO success. First, we will make sure that your website is working properly and that your technical SEO is up to par. Secondly, we will create or optimize existing content to make sure that it is user-friendly and focused on the right keywords for your website. Finally, we will work on the usability and speed of your website to help potential customers and search engines find the content they are looking for on your website.
What is Off-Page SEO?
Off-page SEO refers to actions taken outside of your own website to improve your rankings within search engines. Optimizing for off-page ranking factors involves improving search engine and user perception of a site’s popularity, relevance, trustworthiness, and authority. This is often accomplished by other reputable websites linking to or promoting your website and effectively “vouching” for the quality of your content.
At MarketKeep we understand the importance of off-page SEO and that is why we are committed to developing high-quality backlinks for our clients on a consistent basis.
What are backlinks?
Backlinks are links from other websites that can be viewed effectively as vouching for the quality of your content. High-quality backlinks help improve a company’s relevance, trustworthiness, and overall domain authority making it easier to rank online.
At MarketKeep though we believe not all links are created equal. Quality matters. A link from a high-authority page is worth more than one from a low-authority page. That is why we focus on earning links from relevant, reputable websites, such as local news outlets, industry associations, and community organizations, rather than chasing link counts.
What is Domain Rating and why does it matter for SEO?
Domain Rating (from Ahrefs) and Domain Authority (from Moz) are third-party scores from 0 to 100 that estimate the strength of a website’s backlink profile. Google does not use either score, but they are a useful way to compare your website against the competitors ranking ahead of you.
At MarketKeep we work to strengthen our clients’ websites over time through quality content and relevant backlinks.
Do you optimize my existing content?
Yes, we do! As previously mentioned SEO is all about authoritative content. Each page of your website matters, and that is why our team at the beginning stage of each project will make sure to optimize every page of your site from a technical, on-page, and off-page performance.
Do you write new content for my website?
Yes, we do this too! New content that is authoritative is the lifeblood of any successful SEO strategy. Whether we are adding local landing pages, developing new product or service pages for your website, or developing a steady blog we are always publishing new content to your website.
This helps us to improve the overall quality of your website, incorporate new keywords into your SEO strategy, and enable search engines to continue indexing your website. All designed to help increase your search visibility. Generating more traffic and more opportunities to turn website traffic into customers.
What is a competitor analysis report?
Your competitors are a goldmine of information that can inform every aspect of your SEO strategy and help to skyrocket your website’s organic traffic.
In concrete terms, performing an SEO competitor analysis lets you:
- Learn what works and what doesn’t in your industry.
- Find competitors’ weaknesses, and capitalize on them.
- Find competitors’ strengths, and replicate them.
- Understand what SEO tasks to prioritize going forward.
- Understand how difficult outperforming competitors in the SERPs is likely to be.
By performing a competitor analysis on a regular basis, we are able to incorporate keywords into your SEO campaign that your competitors are using and find new ways to connect with your target audience.
What is a site audit?
A site audit crawls every page it can find on your website, then provides an overall SEO health score, visualizes key data in charts, flags all possible SEO issues, and provides recommendations on how to fix them.
At MarketKeep we run monthly site audits for our clients because we believe that in order to have continued success with your SEO strategy completing an audit report helps check for errors and issues that can be addressed. An audit gets down to the root of the problems, so changes can be made to enhance the search visibility of your site.
What are meta tag titles and descriptions?
The purpose of your SEO title is to make people click on it, visit your website and read your post or buy your product. If your title is not good enough, people will ignore it and move on to other results. Essentially, there are two goals that you want to achieve with a title:
- It must help you rank for a keyword;
- it must make the user want to click through to your page.
Even if you rank well, a title nobody clicks sends very few visitors to your website. A title that clearly matches what the person searched for earns more clicks from the same position.
The meta description is a snippet of up to about 155 characters, written in an HTML tag, that summarizes a page’s content. Search engines show it in search results mostly when the searched-for phrase is within the description. So optimizing it is crucial for on-page SEO.
Its purpose is simple: it needs to get someone searching with a search term on Google to click your link. In other words, meta descriptions are there to generate click-throughs from search engines.
Google does not use the meta description as a ranking factor. Its value is the click: a clear description with your keyword and a reason to call earns more visitors from the same ranking position. Google may also rewrite it, so it should match what the page actually says.
How does the SEO process work?
Our SEO process is simple! We do all the work for you, you just make sure to show up for our meetings, weekly during onboarding and monthly after that. Our team will find the best keywords and search phrases for your business so that way you can meet your customers in the moments that matter most to them online.
We will then implement them into your website through on-page SEO, off-page SEO, and Local SEO tactics. Each month, you will receive a report showing just how effective the strategy is.
How long will the process take?
The starting position of your website plays a key role in how long the process will take. For sites that have just launched the process may take longer, while established businesses may only need a few adjustments to start seeing results.
For established local businesses, long-tail searches (a service plus a town name) often start to move within the first few months. Competitive terms and brand new websites take longer. For a better sense of how long it will take your website to rank make sure to request your free SEO evaluation.
When should I expect to get leads/sales
As soon as your website gets a search result on the 1st page of Google, you should start to expect sales/leads. Keep in mind that SEO has its best results once you have joined the top 3 rankings on search results.
How long are your contracts for?
Unlike traditional SEO agencies who expect 6 or 12-month commitments, our SEO contracts renew on a month-to-month basis. We always ask for 45 days to showcase our work but we want our clients to feel comfortable with the SEO process which is why we don’t ask for long-term commitments.
What do you need from me to get started?
Just a few simple items: access to your website, your Google Business Profile, and your Google Analytics and Google Search Console accounts. That’s it!
Baltimore SEO Services by Industry
We build industry-specific SEO plans for the home service and trade contractors who make up most of our client list.
Call: (410) 600-3156
Need help with SEO? Contact our team today.
Why Work With MarketKeep
Honest People
From your first interaction with MarketKeep, it will be apparent that we just want to help. We make sure to be upfront and honest in our approach, transparent in our reporting, and always be there to answer your call or email.
Fully Integrated
From start to finish MarketKeep will plan, place, and optimize your search engine optimization campaigns. Our team of SEO Experts will manage the day to day activities, which enable you to focus on the big picture and interacting with your customers. We send you a recap report each month and make ourselves available to meet when you need us.
We Get Small Business
MarketKeep is geared for small businesses and start-ups because we are a small business. Our packages are built for small business budgets, and they run month to month with no long-term contracts.
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Ready to Get Started? Schedule Your Free SEO Meeting Today
Review the performance of your website with a MarketKeep SEO professional during your free SEO evaluation. Review your Local SEO results, On-Page SEO Results, Off-Page SEO Results, and even compare your website traffic to that of your competitors.
