Is GoDaddy SEO Worth It?

What is SEO And Why Is It Important?

Search engine optimization or SEO for short is the strategy of enhancing your website to increase its visibility on search engines like Google, Bing, and Yahoo. The theory behind SEO is that the higher your website or website pages appear in search results, the more likely you are to attract attention and drive prospective customers to your website and business. 

So what are some key components of Search Engine Optimization? 

• Keyword Selection: These are the words and search phrases that people type into search engines. By optimizing your website content with relevant keywords and search phrases, you make it easier for search engines to understand what your site is about.
• High-Quality Content: High-quality, relevant content is crucial for SEO. This includes blog posts, articles, videos, and infographics that provide value to your audience and incorporate targeted keywords.
• On-Page SEO: The optimization of individual pages on your website. Key aspects of on-page SEO include title tags, meta descriptions, headers, and image alt texts.
• Off-Page SEO: This focuses on external factors like backlinks from other reputable websites. These backlinks signal to search engines that your site is trustworthy and authoritative.
• Technical SEO: This includes optimizing your website’s backend structure and foundation. It involves improving site speed, mobile-friendliness, indexing, and crawlability.
• Local SEO: This is essential for small businesses. It involves optimizing your online presence to attract more business from relevant local searches. This includes claiming your business on Google Business Profile, optimizing for local keywords, and getting reviews from local customers.

Why SEO Is Important for Small Business Owners? 

So for small business owners looking to increase their website visibility and attract new customers, SEO is a vital part of their success. In fact, studies have shown that 75% of users never scroll past the first page of search results, highlighting the importance of ranking higher in search engine listings.

By optimizing your website, you can significantly enhance your chances of appearing on this crucial first page, thereby increasing the chance that customers will find your business. SEO is also a cost-effective marketing strategy compared to traditional advertising methods. Once your website is optimized, it continues to attract organic traffic without the ongoing costs associated with paid ads. This long-term benefit means that an initial investment in SEO can yield substantial returns over time, driving continuous traffic and leads.

Finally, SEO attracts highly targeted traffic, as users searching for specific products or services are more likely to convert into customers. Businesses that rank highly on search engines also benefit from increased credibility and trust; according to a study by BrightEdge, organic search is responsible for 53.3% of all website traffic. 

So What Exactly is GoDaddy SEO? 

Now that we have answered the question: What is SEO, we can begin to better understand what exactly is GoDaddy SEO and how it can help or hurt a small business owner. 

One of the first things that you will notice when visiting GoDaddy’s SEO page is the fact that they quote a statistic from Adweek.com.  Check it out below:

“According to Adweek.com, 81% of all purchases begin with an online search. That means the higher your site ranks in relevant searches, the more likely customers will choose your business over a lower-ranking competitor. SEO (Search Engine Optimization) is the work that goes into your website to help you rank higher when customers search for your business online. 

Long story short, if your site is properly optimized, you’ll get more visitors. And that means more potential customers and more income. That’s a win.”

This is some pretty awesome stuff, and one that would make anyone want to take a chance on their services.

So How Much Does GoDaddy SEO Cost? 

According to Cart2cart GoDaddy’s Search Engine Visibility Tool starts at $6.99 a month. Now as a small business SEO company we can assure you that absolutely no website can rank for $6.99 a month. If you are going to purchase any SEO tools from GoDaddy the only one worth mentioning is their managed SEO Services.

Now there is no set pricing for their Managed SEO service. You would first have to sign up and get a custom quote for your website.

This to use is the right call. SEO is different for every website. No two sites are the same. There are so many factors that influence SEO from the scope and complexity of a project to the goals and objectives of a business. 

Factors that can drive up or down the price of any SEO project include:

• Business goals and objective
• Industry Competition
• Your website’s current condition
• Target market and geographical location
• Content requirements
• Link Building and Outreach
• Technical SEO needs
• Ongoing maintenance and updates

So as you can see GoDaddy has every right to customize their SEO services, because if they don’t they are not doing you any favors.

Con: Content is Not a Primary Focus

While GoDaddy SEO services provide automated recommendations for optimizing your site, they often do not prioritize content quality and creation, which are critical components of successful SEO strategies. High-quality, relevant content is essential for engaging users, improving dwell time, and earning backlinks from other reputable websites. Without a strong emphasis on content, businesses may struggle to achieve significant improvements in their search engine rankings. This oversight can lead to suboptimal user experiences and missed opportunities for attracting and converting visitors through valuable, well-crafted content.

Con: The Prices are Almost Too Affordable

The affordability of GoDaddy SEO services can be a double-edged sword. While the low prices make the service accessible to small businesses with limited budgets, it often reflects the level of service and expertise provided. SEO is a complex and ongoing process that requires a tailored approach, continuous optimization, and professional insight. The relatively low cost of GoDaddy’s SEO services might mean fewer resources are allocated to each client, resulting in generic strategies, limited customization, and less impactful results. Investing a bit more in a specialized SEO provider can yield higher returns and more effective long-term strategies.

Con: Their Links are Questionable

Link building is a crucial aspect of SEO, as high-quality backlinks from authoritative sites can significantly boost your search engine rankings. However, there have been concerns about the quality of backlinks provided by GoDaddy’s SEO services. Some users have reported that the links generated are from low-quality or irrelevant sites, which can harm your SEO efforts rather than help them. Poor-quality backlinks can lead to penalties from search engines and damage your site’s reputation. Effective link-building requires careful selection and outreach to ensure that links come from reputable and contextually relevant sources.

Con: You Miss Out on Some Bigger SEO Aspects

GoDaddy’s SEO services may overlook some of the more advanced and crucial aspects of SEO. For instance, technical SEO elements such as site speed optimization, mobile usability, structured data implementation, and detailed analytics tracking might not receive the attention they need. These elements play a significant role in your site’s overall performance and user experience. By missing out on these critical aspects, businesses might not fully realize the potential benefits of a comprehensive SEO strategy, resulting in slower growth and missed opportunities to outperform competitors.

Con: The Strategies Aren’t Super Custom

One of the major drawbacks of GoDaddy’s SEO services is the lack of customization in their strategies. SEO is not a one-size-fits-all solution; each business has unique needs, goals, and challenges that require a tailored approach. GoDaddy’s automated recommendations and generic strategies may not address the specific requirements of your business or industry. Without a customized plan, businesses might not see the desired results, as the strategies may not effectively target their audience, align with their brand voice, or capitalize on unique market opportunities. Personalized SEO strategies, developed by experienced professionals, are essential for achieving optimal outcomes and sustained growth.

Is GoDaddy SEO Worth It? 

In our opinion, GoDaddy SEO is not worth it. While it does make sense for a small business owner who needs a simple 5 or 10 page website, however most small business owners have bigger dreams. 

There are many features to search engine optimization that you don’t get when it comes to GoDaddy SEO that have a huge impact on your ability to rank in search results like technical optimization and content. 

A good SEO tool costs money. As a digital marketing agency for small businesses we routinely see SEO budgets between $350 to $850 per month. Those types of contracts work. Anything less than that and you are playing with fire!