A successful lead generation campaign online can help create more high-paying profitable jobs, consistent workflow, increased profit, and even an expansion of your business. But the question is how do you generate landscaping leads online?
While there is no “magic bullet” solution that can automatically turn your website or search presence into a high-converting machine, there are steps you can take to increase your search visibility, connect with your customers when it matters most to them, and help you achieve your monthly, quarterly and yearly goals. Here at MarketKeep, a small business SEO company, we have compiled our 8 most favorite ways to generate landscaping leads online so that you can start making the phone ring, and increase your unread email notifications!
SEO for Fence Contractors: 8 Ways to Generate Leads Online
Optimize Your Website for Search
Don’t listen to Kevin Costner. “If you build it, they will come” does not ring true. Simply designing a website and hoping for the best doesn’t work. The best way to draw attention to your website is through search engine optimization.
In order to draw traffic to your website you have to use the right keywords and search phrases to drive the type of traffic you would like to your website. The process of this involves constant evaluation of your keywords, the addition of new content to your website, and revising old content that begins to slip to ensure that your website will rank highly.
The trick to SEO though is not being lazy. SEO takes a detailed approach in order to be successful. So adding SEO keywords like “fence installation” are not going to cut it. You have to be initial with your keyword selection.
Pro Tip: It is best to focus on long-tail keywords. For instance let’s say you owned a fencing business in Palm Beach County, FL. Some of your keywords would look like this “fence installation in Palm Beach” or “fence contractor in Palm Beach County, FL”. You may even try and add particular service keywords like “wood fence installation in Palm Beach” or “privacy fence installation in Palm Beach”. The more descriptive you can be in your keywords the better.
If you want some free advice, be sure to request an SEO audit from MarketKeep to learn more about what it would take to rank your website effectively.
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Make It Easy for Search Engines To Crawl Your Website
“Crawling a website” is the process in which search engines send out their team of robots (known as crawlers or spiders) to find new content, and updated content, and index them into their search engine rankings.
So all in all a pretty important piece to the puzzle in order to generate more leads online and maximize SEO for fence contractors. And since search engines are constantly crawling the web, adding new pages to their indexing, and updating their profiles on existing pages, the easier you make it on them, the better.
So how exactly do you do this? By focusing on the following three items:
Inserting Keywords Into The Right Location: Remember how we talked about the importance of search keywords and phrases? Well, this is where you put that practice into action. Make sure to insert your keywords into your meta tag title, meta description, and images on your website, and throughout the content itself.
Focus on Internal Linking. Make sure that as you are building out content for your website that you continue to work on what is called your internal linking structure. This makes it easier for search engines to crawl your website and help build a more authoritative website in the process
Running a technical audit every once in awhile: Much like a diagnostics test for your car, a technical audit on your website will help to identify any flaws or warning signs with your website. Make sure to fix these errors so that your website can flourish online.
Build Authoritative Content: One of the biggest challenges any small business owner faces is the ability to stand out online. How do you do that? By focusing on creating authoritative content. Authoritative content not only helps to drive more organic traffic to your website, but it also helps to establish the trust necessary in order to generate landscaping leads online too. When website visitors view your content and feel assured that you know what you are talking about, they are going to reach out.
The best way to build authoritative content is to answer people’s questions. So in the conversations that you have with potential customers try to connect the dots between frequently asked questions. And when you go to write or answer those questions in your website, be original. Don’t try to be a copycat. You won’t stand out, and in some cases, you can even get penalized for using the same content as a competitor. So be sure to the time to write your own content and bring a new perspective to a problem that people are having.
Build Authoritative Links Back To Your Website (Backlinking)
A backlink is simply another website referring traffic back to your website. Hence the term backlink. Backlinks hold significant weight in your website’s search visibility because they represent a vote of confidence from one site to another.
Essentially it’s another website vouching for the content on your site. So the more websites that link back to the same page or post within a website the more a search engine will think that that website is worth showing in search results.
Backlinks from websites that are trustworthy, popular, or high-authority websites carry much more weight than websites that aren’t very authoritative. But the more places online that list your website or link back to your website, the more authoritative your website becomes and the more opportunities you have for your website to get noticed online.
Manage Your Google Business Profile Effectively
An entire article can be devoted to the importance of your Google Business Profile. Which is why we wrote an article about it. So if you are looking for ways to get your fencing business to the top of Google Maps, make sure to read our article on How to Optimize Your Google Business Profile as a Fencing Business.
Regardless of whether you read our article or not, a Google Business Profile is vital for generating landscaping leads online. A Google Business Profile ensures that people find your business when looking for the products and services you offer in their area. At the end of the day, there are two key elements to managing a Google Business Profile effectively.
First, you need to control what information your business is displaying, and you need to generate reviews in order to build trust.
By claiming and verifying your GMB Profile you are allowed to manage and change your contact information, company hours, and other crucial information as necessary in your Google My Business profile. You can publish updates to announce service expansion, temporary closures, or full reopenings (an especially useful feature during emergencies like COVID-19). Because Google Business Profiles have effective local SEO, the data you give will rank above external websites that might contain outdated information.
Utilize Pay Per Click Campaigns
Whether your fencing business is brand new, or you are looking to expand your business quickly, one of the most effective ways to do so is through the use of Google Ads.
Now it is important to recognize that paid search ads require an investment of not just time but money as well, but they can seriously increase your online search presence. For example, if your website is struggling to rank for the term “Fence installation in Palm Beach” you can see just how quickly you can rank if you are willing to pay for it.
And while yes Google Ads cost money, they do end up converting if you use your profile correctly. If you are new to Google Ads it is always best to get the support of an experienced professional. So if you need some help with Google Ads be sure to schedule a free consultation with a team member at MarketKeep!
Use Social Media Wisely and Correctly
Actively posting to your company’s social media accounts is one of the easiest (and most effective) ways to draw attention to your website.
Every time you post something, you are not required to advertise your company. A fair rule is this: around 20% of your posts should actively promote your business. The rest should consist of informative how-tos and guides you have written, as well as other material you find intriguing.
Stay actively engaged on social media to get your posts to stand out. For example, you could try the following with your social media accounts:
- Ask conversation-starting questions
- Answer questions from your followers or community
- Join and participate in groups or communities
- Use popular or custom hashtags
- Direct people who have asked questions on social media to your site for answers and more information bout the business.
Create a Seemless User Experience Online
You can have the best-looking website in the world, but it won’t mean anything if no one wants to use it. The way website visitors search, explore, and use your website is referred to as user experience or UX. In general, websites with good UX convert well, have longer on-page times, and have more active users. High bounce rates and general confusion are sometimes the results of poor UX. One of the most crucial elements of a website with a good user experience is the navigation of the website. If a potential customer visits your website and can’t find what they’re looking for within a few seconds, they’re likely to leave. And if they can’t figure out how to reach out they are probably going to give up on you. So be sure to sit down and visit your website as if you were lead to assess your user experience.
Is everything where you would want it to be if you were learning about your firm for the first time? Is it simple to follow and has good navigation? If not, make modifications right away. If you want a second view, think about conducting some user experience testing to identify the weak points of your website.
Ready to learn more about SEO For Fence Contractors? Contact MarketKeep for Help
Ready to take your fencing business to the next level? Want to drive more traffic to your website and generate more leads? Look no further than MarketKeep!
Our team of SEO experts specializes in helping fencing businesses like yours optimize their websites to rank higher in search engine results, increase visibility, and drive targeted traffic to their websites. With our proven strategies and customized approach, we can help you dominate the competition and grow your business online.
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MarketKeep is a digital marketing agency for small businesses and start-ups based in Towson, Md. Our goal is to help small business owners plan, place, and optimize their digital marketing strategies. MarketKeep is proud to offer our clients the following services:
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