410-600-3156 team@marketkeep.com

How To Use Longtail Keywords for Electricians

Free SEO ReportSEO Packages for Plumbers

As a successful owner in the electrician industry, you’re familiar with the challenge of maintaining a steady flow of leads and inquiries. In today’s digital age, having a strong online presence is essential for business success. If you’ve found traditional advertising efforts falling short, it’s time to turn to SEO, specifically longtail keywords. These keywords have the power to transform your online visibility and attract potential customers to your website. In this article, we’ll delve into the importance of longtail SEO keywords for electricians and how they can significantly boost your digital reach. By choosing the right keywords, you can attract customers actively seeking your services and drive more inquiries and appointments. Get ready to supercharge your online presence with strategic longtail SEO keywords!

The Importance of Longtail Keywords for Electricians Outline:

The Importance of Longtail Keywords for Electricians

Longtail SEO keywords for Electricians are essential because they help improve their online visibility, attract highly targeted traffic, and ultimately increase the chances of converting website visitors into paying customers. Here’s why longtail keywords are crucial for electricians, using your three examples:

Example 1: “Electrician” vs. “Electrician in Boston”

Importance: While “electrician” is a broad and competitive keyword, “electrician in Boston” is a longtail keyword that specifies the location. This distinction is crucial because users searching for “electrician in Boston” are likely seeking electrical services specifically in Boston. Targeting this longtail keyword enables electricians to connect with local customers who are more likely to require their services.

Example 2: “Lighting Installation” vs. “Lighting Installation in Los Angeles”

Importance: Similarly, “lighting installation” is a general and competitive keyword. However, “lighting installation in Los Angeles” is a longtail keyword that not only describes the service but also specifies the location. Electricians in Los Angeles can benefit from targeting this longtail keyword as it attracts users with an immediate need for lighting installation services in their area.

Example 3: “Generator Repair” vs. “Generator Repair in Texas”

Importance: Once again, “generator repair” is a broad keyword, while “generator repair in Texas” is a longtail keyword that adds geographical specificity. This is advantageous for electricians because it helps them reach potential customers specifically searching for generator repair services in the state of Texas. By targeting this longtail keyword, electricians ensure that the traffic they attract is highly relevant to their business.

In summary, longtail SEO keywords for Electricians are valuable because they:

Reduce Competition: 

longtail keywords have less competition compared to broad keywords, making it easier for electricians to rank higher in search engine results.

Attract Targeted Traffic:

longtail keywords help attract users who are more likely to convert because they have a clear and specific need for the services offered.

Enhance Local SEO: 

Including location-specific longtail keywords helps electricians tap into their local market, which is crucial for service-based businesses like electricians.

Improve User Experience: 

When users find content that precisely matches their search intent, it enhances their experience and builds trust in the electrician’s expertise. By incorporating longtail keywords into their SEO strategy, electricians can improve their online presence, reach the right audience, and ultimately grow their customer base.

Ready to Improve Your Search Visibility Online? Get Your Free SEO Report!

Each report is hand-crafted by a team member at MarketKeep and comes with a customized video that walks you through your report visually. That way we can help you understand how your business is performing online, and what you can do better in order to connect with your customers in the moments that matter to them. 

  • This field is for validation purposes and should be left unchanged.

5 Ways to Find Longtail Keywords for Electricians

Google Autocomplete and Related Searches 

Start typing a general keyword related to elecitrican services, such as “electrician” or “electrical repair,” into Google’s search bar. Google will automatically suggest longtail keywords as you type. Take note of these suggestions, as they are based on real user search queries. Additionally, scroll to the bottom of the search results page to find the “Related Searches” section, which often contains more longtail keyword ideas.

Keyword Research Tools

Utilize keyword research tools like Google Keyword Planner, Ubersuggest, SEMrush, or Ahrefs. These tools provide valuable insights into keyword search volume, competition, and related longtail keywords. Simply input your primary keyword (e.g., “electricla services”) to discover variations and longtail keyword ideas.

Competitor Analysis

Analyze the websites of your competitors or other successful electricians in your area. Look at their content and meta tags to identify the longtail keywords they are targeting. Tools like SEMrush and Ahrefs can also help you see which keywords are driving traffic to their websites.

Customer Feedback and FAQs

Pay attention to questions and keywords used by your existing customers. Often, the questions they ask on your website’s contact forms, in emails, or over the phone can provide valuable longtail keyword ideas. Additionally, consider creating FAQ pages on your website that address common customer queries, which can naturally incorporate longtail keywords.

Local SEO Focus

Since electricians primarily serve specific geographic areas, don’t forget to include location-based longtail keywords. Combine plumbing-related terms with your service area, such as “electrician in [city or region]” or “emergency electrical services near [location].” This approach targets local customers who are actively looking for plumbing services in your vicinity.

Remember that finding effective longtail keywords is just the first step. Once you’ve identified them, it’s crucial to create high-quality, informative, and relevant content around these keywords on your website. This will help improve your search engine rankings and attract the right audience to your plumbing business.

Implementing Longtail Keywords for Electricians On Your Website

Keyword Research and Selection

Start by conducting comprehensive keyword research to identify relevant longtail keywords for your electricial services. Focus on phrases that reflect specific services, locations, and common customer queries.

Optimize Your Website Content

Homepage: Incorporate one or two of your most important longtail keywords naturally into your homepage’s title tag and meta description. Ensure that these keywords fit naturally within your page’s content.

Service Pages: Create dedicated service pages for each specific plumbing service you offer. For example, if you provide “outlet repair in Chicago,” create a page with that title and include detailed information about your outlet repair services in Chicago. Use the longtail keyword in the page’s title, header tags (H1, H2), and throughout the content.

Blog Posts: Regularly publish blog posts that address common electrical issues, FAQs, and industry news. Integrate longtail keywords within your blog posts naturally. For instance, if you’re targeting “common ways to repair a breaker that keeps tripping” create a blog post that offers a step-by-step guide and incorporates this longtail keyword in the content.

Location Pages: If your electrical business serves multiple areas, consider creating dedicated location pages. Each page should target longtail keywords specific to that area, such as “electrician in [city]” or “emergency plumbing services near [location].”

Use Schema Markup

Implement schema markup for your website. This structured data markup helps search engines understand your content better and can enhance your visibility in local search results. Include schema markup for your business name, address, phone number (NAP), and plumbing services.

Optimize Images and Alt Texts

If you include images on your website, ensure that the image file names and alt text contain relevant keywords. For example, if you have an image of a electrician fixing an outlet, the file name could be “electricial-outlet-repair.jpg,” and the alt text should describe the image using related keywords.

Internal Linking

Incorporate internal links within your content, connecting relevant service pages and blog posts. This helps search engines understand the structure of your website and how pages are related to each other.

Mobile Optimization

Ensure your website is mobile-friendly. Many users search for electricial services on mobile devices, and search engines prioritize mobile-friendly websites in their rankings.

Regularly Update and Monitor Your Website

Keep your website content up to date. Electrical trends, regulations, and customer needs can change over time. Regularly review and update your content to remain relevant.

Track Performance

Use tools like Google Analytics and Google Search Console to monitor your website’s performance. Track the rankings and traffic for your targeted longtail keywords and make adjustments as needed.

By following these steps and continually optimizing your website for longtail keywords, you can improve your search engine rankings, attract more targeted traffic, and increase the chances of converting visitors into plumbing customers.

Ready To Get Started?

Learn about our small business SEO Services

& SEO  Packages And How Your Site Can Rank Higher.

The Benefits of Partnering with an SEO Company for Electricians

As the owner of a electricial company, reaching out to an SEO company that specializes in plumbing businesses is a strategic move that can help you reach your customers in the moments that matter most to them and grow your business. Here at MarketKeep, a digital marketing agency for small businesses, we specialize in SEO for electricians. And here are a few reasons why

We Specialize in Working with Electrical Companies

SEO companies that specialize in electricians understand the unique challenges and opportunities within your industry. They have a deep understanding of the market, the specific services you offer, and the preferences of your target audience. This industry-specific knowledge allows them to create tailored strategies that resonate with potential customers.

Keyword Research and Targeting 

We have the tools and experience to perform comprehensive keyword research for your electrical business. We can identify the most relevant longtail keywords that potential customers are using to search for electricla services in your area. This ensures that your website is optimized for the exact terms your target audience is using.

In fact check out our blog on the Top 50 SEO Keywords for Electricians

Technical SEO Optimization

SEO involves not only content optimization but also technical aspects of your website. At MarketKeep we can handle technical SEO tasks such as optimizing site speed, improving mobile-friendliness, enhancing site security, and optimizing the website’s structure for search engine crawlers.

Content Strategy

Crafting high-quality, informative, and engaging content is essential for SEO success. At MarketKeep we can create a content strategy that includes blog posts, service pages, and FAQs, all optimized with the right keywords.

Local SEO Focus

Local SEO is crucial for electricial companies as most of your customers are likely to be local. We can optimize your website for local search by creating and managing Google My Business listings, optimizing location-based keywords, and securing positive online reviews.

Link Building

Building high-quality backlinks from reputable websites is a vital aspect of SEO. SEO companies have the expertise to acquire authoritative backlinks that can boost your website’s credibility in the eyes of search engines.

Continuous Monitoring and Adjustments 

SEO is an ongoing process. We continually monitor your website’s performance, track keyword rankings, and make adjustments to the strategy as needed. This ensures that your website maintains a strong online presence.

Save Time and Resources 

Partnering with with our SEO for electrician services allows you to focus on running your business while we handle your online marketing efforts. It’s a cost-effective way to access specialized skills without the need for in-house expertise.

In conclusion, optimizing your website for search engines is a complex and evolving task. A dedicated SEO company with industry-specific knowledge, such as MarketKeep, can help you navigate the intricacies of SEO, improve your online visibility, and drive more targeted traffic to your plumbing business. This investment can lead to increased leads and revenue, making it a valuable choice for your business’s growth.

Ready to Improve Your Search Visibility Online? Get Your Free SEO Report!

Each report is hand-crafted by a team member at MarketKeep and comes with a customized video that walks you through your report visually. That way we can help you understand how your business is performing online, and what you can do better in order to connect with your customers in the moments that matter to them. 

  • This field is for validation purposes and should be left unchanged.