The 3 Keys to Click Through Rate for Small Businesses That Drive More Traffic
According to a recent study performed there are 3 keys to click through rate for small businesses that drive more traffic to your website and convert searchers into customers. In this post MarketKeep, the digital marketing agency for small businesses, will outline what those keys are, why they are important, and how to implement them into your digital marketing strategy.
The Keys to Click Through Rate for Small Businesses
The 3 keys to click through rate for small businesses are:
1. Meta Descriptions (62.9% of respondents said the meta description was most important)
2. Branding (24.2% of respondents said the brand’s name was most important)
3. Page Title (13% of respondents said the title of the search result was most important)
These 3 components have the largest influence on whether users click through on a search result or not. So why should business owners or digital marketers care? Well for two reasons. The first reason we should care about is that the study highlighted the importance of writing compelling meta descriptions.
Meta descriptions that align with search intent will perform better than those who do not optimize for it. This finding can be reinforced by the fact that Google won’t even use a site’s meta description if it believes that a more appropriate description can be found directly from the website’s content.
The second reason why this study is important is that it highlights the importance of gaining and capitalizing on organic visibility. As your website publishes more authoritative content, your brand’s awareness should also increase.
So the solution we recommend is that as a company publishes quality content on their website they need to focus on how that content will appear in search results. As your company increases it’s Click Through Rate it will also increase its brand awareness, maximizing your effectiveness online.
MarketKeep is a digital marketing agency for small businesses and start-ups based in Towson, Md. Our goal is to help small business owners plan, place, and optimize their digital marketing strategies. MarketKeep is proud to offer our clients the following services:
Website Design – As a website design company we build websites that represent you and your brand and instantly builds a connection with your customers online. To learn more about our website design capabilities please contact our website designers.
SEO Company – As a Maryland SEO Company, we partner with small businesses to help grow their organic presence online through on-page, off-page, and reputation management techniques. To learn more about our SEO services for small businesses please contact our SEO team.
Pay Per Click Experts – As your SEM Agency MarketKeep will plan, place, and optimize your SEM campaigns so that you are maximizing your SEM campaign. To learn more about our SEM Services please contact our SEM team.
Social Media Management – Tired of running your social media accounts on a daily basis? Not sure what to post? As your Social Media Marketing Assistants MarketKeep will plan, place, and optimize your social media strategies. To connect contact our Social Media Management Team today.
Local SEO – So many of us rely on our phones to find businesses and products that are close by. Don’t miss out on an opportunity to connect with customers in your backyard. As a Local SEO agency MarketKeep helps to position your business online to acquire Local SEO searches. Learn more by contacting our Local SEO Agency Team.