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Learn how to create a website marketing strategy

Digital Marketing Ecommerce Strategy

Create a website marketing strategy with MarketKeep

A website marketing strategy may be one of the toughest marketing strategies to create if you are starting from scratch. A business that is opening it doors for the first time online, does not have a basis for past successes or even if it’s customers will like the products they sell. So how can you create an award winning  wevsite marketing strategy that delivers on sales and tons of traffic to your online store? By taking is slow and reading this post!


Analysis for E-commerce Beginners

The first thing you will want to do is analyze whether or not you have a product/market fit and the customer lifetime value. Below are some questions that can help you determine this.


  • What is your product/market fit?
    • are you currently provided a value to your clients
  • What is the customer lifetime value?
    • how long does someone pay you or how often does someone purchase from you
  • How Much do they spend per visit?
    • What is the average transaction cost
  • What is the profit margin?
    • Evaluate each item you sell
  • What is the percentage of returning visitors to your current website or store?
  • What is your current bounce rate online?
    • Do they find what they are looking for or move onto a different online store

After answering these questions in greater detail, and you have determined that you indeed have a product/market fit and an established customer base you can move onto part two of developing a Digital Marketing E-Commerce Strategy.


Analysis for Customer Acquisition Efficiency

The second step in determining how to build a successful Digital Marketing E-Commerce Strategy is figuring out if you have a good customer acquisition number. That’s a tough question to answer when first starting out, so take calculated risks with setting a budget and overanalyze the data you get back.

One of the best ways to do this is by monitoring your Google Analytics Report. This report which you set up online helps you to track and optimize your website presence. Be sure to include your e-commerce settings and opt to enhance your e-commerce reports.

Developing a Digital Marketing E-commerce Strategy Continued

In our post for tomorrow we will discuss the second half of developing a digital marketing e-commerce strategy. In this post we will talk about scaling for growth, and more specific topics such as Search Engine Marketing, Search Engine Optimization, and even E-mail marketing.


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MarketKeep helps their clients to plan, place, and optimize their marketing strategies. To learn more about us please visit our About Us Page. If you are interested in learning more about how we can help you, please visit our Contact Page or drop us a line below!

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About MarketKeep

MarketKeep is a digital marketing agency for small businesses and start-ups based in Towson, Md. Our goal is to help small business owners plan, place, and optimize their digital marketing strategies. MarketKeep is proud to offer our clients the following services:

Website Design – As a website design company we build websites that represent you and your brand and instantly builds a connection with your customers online. To learn more about our website design capabilities please contact our website designers

SEO Company – As a Maryland SEO Company, we partner with small businesses to help grow their organic presence online through on-page, off-page, and reputation management techniques. To learn more about our SEO services for small businesses please contact our SEO team

Pay Per Click Experts – As your SEM Agency MarketKeep will plan, place, and optimize your SEM campaigns so that you are maximizing your SEM campaign. To learn more about our SEM Services please contact our SEM team

Social Media Management – Tired of running your social media accounts on a daily basis? Not sure what to post? As your Social Media Marketing Assistants MarketKeep will plan, place, and optimize your social media strategies. To connect contact our Social Media Management Team today. 

Local SEO – So many of us rely on our phones to find businesses and products that are close by. Don’t miss out on an opportunity to connect with customers in your backyard. As a Local SEO agency MarketKeep helps to position your business online to acquire Local SEO searches. Learn more by contacting our Local SEO Agency Team