Analytics Terminology: What is average session duration? The average session duration is one of the most commonly referenced metrics within Google Analytics and appears directly on the home page of your dashboard. But what exactly is average session duration and why...
4 Small Business Link Building Strategies In order to be competitive online, small business owners need to have websites that function quickly, provide valuable content, and are authoritative. In today’s blog, we are going to be focusing on the 3rd objective...
The Customer’s Journey Buyers don’t want to be prospected, demoed, or closed. They simply want the information they are looking for online, and are willing to interact with the companies that give them this information. As small business owners,...
Understanding the basics of pay per click advertising PPC or pay per click advertising is a powerful tool if set up correctly. Pay Per Click Advertising is a tool that you can use when you need to grow your online presence and attract new visitors to your website or...
Trump Memes Force Google to explain How Google Search Works Whether you love him or hate him, Donald Trump has done something to help digital marketers. Google CEO Sundar Pichai had to testify before the House Judiciary Committee on December 11th, and because of that...
