What does a small business COVID-19 Digital Marketing Strategy look like?
The World Health Organization has declared the coronavirus, or COVID-19, a global pandemic. In this uncertain time with lots of unknowns, and information changing by the minute, no small business has all of the right answers. At MarketKeep, the digital marketing agency for small businesses, we are committed to helping our customers minimize the disruption to their businesses and customers. It is important to note that any digital marketing strategy needs to follow the medical advice, public health governments, and government officials so the question becomes what does a small business COVID-19 Digital Marketing Strategy look like? Well, it relies on staying engaged with your customers via the digital marketing channels you have. That includes your website, search engine optimization strategies, and social media accounts.
A Small Business COVID-19 Digital Marketing Strategy Outline
Using Google My Business
As small business owners adapt to the changes COVID-19 is bringing to everyday life, the most important thing a small business owner can do is keep their customers informed with updated information. One of the best ways to do this is by continuing to update your Google My Business profile with the most accurate information you can to your customers. For example, here are some of the things you can do to keep customers engaged.
Update your Business Hours – If your business hours have changed, update the times on your profile to reflect that. These business hours will keep your customers aware of any changes to your in-store traffic.
Manage your information – Share information with your customers about the additional precautions your business is taking to combat COVID-19. Whether that is by providing any extra services to the community or experiencing delays because of COVID-19.
Create a Post – Share more detailed and timely updates about what your business is going through. Try using Google Posts. For example, add information about what products and services you have available, and link to any other additional resources you can. By posting to Google Posts directly you are communicating with your customers on a regular basis about changes to your business.
Update your phone number – Ensure that your phone number is correct so that customers can reach you.
Use Social Media Wisely – Be responsible in how you utilize social media to engage with your customers. With a majority of social media feeds like Facebook, Instagram, and Twitter being flooded with fearful messages and statistics, focus only on the facts and things that may help your clients through this difficult time. Remember to keep them engaged with your business, and to see how they can help support your business during this difficult time.
Website and Online Presence
With the unfortunate reduction of in-store traffic, try to use this time wisely. Things will get better, and to keep your business moving forward you must look ahead. If your website is outdated or old, now is the time to start formulating a plan for how it will become better. When COVID-19 has passed your business will be ready to greet old and new customers with open arms. It is also a good time to revamp your search engine optimization strategy. Think about the different ways customers interact with your business currently online. What keywords are they using? What keywords or online search opportunities should your business be utilizing? From there develop an SEO plan that will help you reach your customers in the future.
Small Business COVID-19 Digital Marketing Strategy Outline
At MarketKeep, the digital marketing agency for small businesses, we are committed to making sure that we see our clients through this uncertain time, and hope that we can offer any guidance we can for your business as well. Small businesses make our communities so special, so we should do everything we can to empower them moving forward.
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MarketKeep is a digital marketing agency for small businesses and start-ups based in Towson, Md. Our goal is to help small business owners plan, place, and optimize their digital marketing strategies. MarketKeep is proud to offer our clients the following services:
Website Design – As a website design company we build websites that represent you and your brand and instantly builds a connection with your customers online. To learn more about our website design capabilities please contact our website designers.
SEO Company – As a Maryland SEO Company, we partner with small businesses to help grow their organic presence online through on-page, off-page, and reputation management techniques. To learn more about our SEO services for small businesses please contact our SEO team.
Pay Per Click Experts – As your SEM Agency MarketKeep will plan, place, and optimize your SEM campaigns so that you are maximizing your SEM campaign. To learn more about our SEM Services please contact our SEM team.
Social Media Management – Tired of running your social media accounts on a daily basis? Not sure what to post? As your Social Media Marketing Assistants MarketKeep will plan, place, and optimize your social media strategies. To connect contact our Social Media Management Team today.
Local SEO – So many of us rely on our phones to find businesses and products that are close by. Don’t miss out on an opportunity to connect with customers in your backyard. As a Local SEO agency MarketKeep helps to position your business online to acquire Local SEO searches. Learn more by contacting our Local SEO Agency Team.