4 Small Business Link Building Strategies
In order to be competitive online, small business owners need to have websites that function quickly, provide valuable content, and are authoritative. In today’s blog, we are going to be focusing on the 3rd objective building an authoritative website. Search Engine’s such as Google rely on a company’s domain ranking to help see how popular and authoritative a website is. Now if you are a business owner who has only been in business for 2 to 3 years, having an authoritative website can be tough. Here are 4 small business link building tactics that are proven to work and can become successful digital marketing strategies that small business owners can employ.
Guest Posting – Small Business Link Building Strategies
The idea behind guest posting is pretty simple. Contribute valuable content that will be published on another website. Not only does this provide you with exposure, but in some cases, it will also offer a valuable link back to your website. Remember the idea behind guest posting is to gain a link back to your website. So it is a win-win scenario. The other website receives content, and you receive exposure and a backlink!
To get started with guest posting, do a quick audit of your existing partnerships, connections, and relationships. Do any of them have opportunities for guest posting? Think about your existing customer base, networking groups, or even social media groups you are a part of. The opportunities for guest posts are endless. Once you start just start thinking about the link-building strategy behind it.
Answer Q&As – Small Business Link Building Strategies
Answering questions related to your business field is a quick and efficient way to generate backlinks to your website. If you are looking for the best Q&A opportunities look at some of the entrepreneurship or small business groups you are already a part of. Other tactics can be used by looking at your connections on LinkedIn or searching on platforms like HARO, Quora, and Reddit.
The key to answering Q&As is to act quickly. Journalists are seeking answers on a deadline. The faster they receive your answer, the more likely you will be included in the article.
Monitor Mentions of your Company – Small Business Link Building Strategies
If your company has been mentioned often online, monitoring unlinked mentions is a great way to generate links. For example, if you own a coffee shop and you have had articles written about your new summer hours, make sure that the article links back to your website whenever they mention your brand name.
You can set up a keyword alert, choose when to receive mentions of your keywords, and evaluate each opportunity to see if there is an opportunity for a backlink.
Create Content Worth Sharing – Small Business Link Building Strategies
The easiest to think of, but often the hardest to achieve. Create content that will rank well on search engines like Google, and start designing content that is up to date, and valuable. Other companies will start linking to your article, and you will start to see your rankings climb when it comes to your domain authority.
MarketKeep is a digital marketing agency for small businesses and start-ups based in Towson, Md. Our goal is to help small business owners plan, place, and optimize their digital marketing strategies. MarketKeep is proud to offer our clients the following services:
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