Establishing the importance of a SSL Certificate for websites

When understanding the importance of a SSL Certificate for websites let’s first establish what a SSL Certificate is. SSL Certificates are used to secure data transfers, credit card transactions, logins, and other personal information. They provide security to customers and make visitors more likely to stay on a website for longer periods of time. The importance of a SSL Certificate for websites recently came to a peak when Google announced that SSL Certificates will be required for websites, and if a small business owner does not have a SSL Certificate it will affect their overall ranking in (SERP).

The reason for this addition was simple, Google wanted to make sure that the entire web was a secured place, without any malicious content present. A bold idea, but one that will pay off in the long run. With the implementation of SSL Certificates by every small business owner and website, the online world will become a safe place to connect and build on.

Additional benefits and the importance of a SSL Certificate for websites

Some key benefits to SSL Certificates include:

  • the connection between the user and your site becomes secure and/or private because of the encryption of transmitted data
  • Public key cryptography can be used for authenticating communicating parties’ identities.
  • The integrity of the connection is ensured
  • When a website has an SSL Certificate, Google knows that your website is a secured one and therefore may witness higher rankings on Google SERP.
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