How To Use Longtail Keywords for Plumbers

As the owner of a plumbing business, you’re familiar with the constant challenge of keeping your phone ringing and generating more contact form submissions. In a world where being found online can make or break a company, the quest for effective online marketing strategies is ever-pressing. Picture this: you’ve exhausted your efforts in traditional advertising, but the results remain inconsistent. This is where the magic of SEO, especially longtail keywords, enters the scene. These seemingly innocuous phrases hold the power to revolutionize your online presence and effortlessly steer potential customers in your direction. In this article, we’ll delve into the world of plumbing and explore “The Importance of longtail SEO Keywords for Plumbers.” Discover how choosing the right keywords can not only elevate your digital reach but also streamline the process of attracting customers who are not just browsing but actively seeking your services. Get ready to unlock the door to a flood of inquiries and appointments, all with the strategic application of longtail SEO keywords.

The Importance of Longtail Keywords for Plumbers

Longtail SEO keywords are essential for plumbers because they help improve their online visibility, attract highly targeted traffic, and ultimately increase the chances of converting website visitors into paying customers. Here’s why longtail keywords for plumbers are crucial using three distinct examples: 

Example 1: “Plumber” vs “Plumber in Baltimore”

Importance: While the term “plumber” is a broad and highly competitive keyword, “plumber in Baltimore” is a longtail keyword that narrows down the search intent. This is important because people searching for “plumber in Baltimore” are likely looking for plumbing services specifically in Baltimore. Targeting this longtail keyword helps plumbers connect with local customers who are more likely to need their services.

Example 2: “Water Heater Repair” vs “Water Heater Repair in Chicago” 

Importance: Similar to the first example, “water heater repair” is a generic and competitive keyword. However, “water heater repair in Chicago” is a longtail keyword that not only specifies the service but also the location. Plumbers in Chicago can benefit from targeting this longtail keyword because it attracts users who have an urgent need for water heater repair services in their area.

Example 3: “Well Pump Repair” vs “Well Pump Repair in Massachusetts” 

Importance: Again, “well pump repair” is a general keyword, whereas “well pump repair in Massachusetts” is a longtail keyword that adds geographical specificity. This is important for plumbers because it helps them reach potential customers who are specifically looking for well pump repair services in the state of Massachusetts. It ensures that the traffic they attract is highly relevant to their business.

In summary, longtail SEO keywords are valuable for plumbers because they:

Reduce Competition

longtail keywords have less competition compared to broad keywords, making it easier for plumbers to rank higher in search engine results.

Attract Targeted Traffic

longtail keywords help attract users who are more likely to convert because they have a clear and specific need for the services offered.

Enhance Local SEO

Including location-specific longtail keywords helps plumbers tap into their local market, which is crucial for service-based businesses like plumbing.

Improve User Experience

When users find content that precisely matches their search intent, it enhances their experience and builds trust in the plumber’s expertise. By incorporating longtail keywords into their SEO strategy, plumbers can improve their online presence, reach the right audience, and ultimately grow their customer base.

5 Ways to Find Longtail Keywords for Plumbers

Google Autocomplete and Related Searches 

Start typing a general keyword related to plumbing services, such as “plumber” or “plumbing repair,” into Google’s search bar. Google will automatically suggest longtail keywords as you type. Take note of these suggestions, as they are based on real user search queries. Additionally, scroll to the bottom of the search results page to find the “Related Searches” section, which often contains more longtail keyword ideas.

Keyword Research Tools

Utilize keyword research tools like Google Keyword Planner, Ubersuggest, SEMrush, or Ahrefs. These tools provide valuable insights into keyword search volume, competition, and related longtail keywords. Simply input your primary keyword (e.g., “plumbing services”) to discover variations and longtail keyword ideas.

Competitor Analysis

Analyze the websites of your competitors or other successful plumbers in your area. Look at their content and meta tags to identify the longtail keywords they are targeting. Tools like SEMrush and Ahrefs can also help you see which keywords are driving traffic to their websites.

Customer Feedback and FAQs

Pay attention to questions and keywords used by your existing customers. Often, the questions they ask on your website’s contact forms, in emails, or over the phone can provide valuable longtail keyword ideas. Additionally, consider creating FAQ pages on your website that address common customer queries, which can naturally incorporate longtail keywords.

Local SEO Focus

Since plumbers primarily serve specific geographic areas, don’t forget to include location-based longtail keywords. Combine plumbing-related terms with your service area, such as “plumber in [city or region]” or “emergency plumbing services near [location].” This approach targets local customers who are actively looking for plumbing services in your vicinity.

The Benefits of Partnering with an SEO Company for Plumbers 

As the owner of a plumbing company, reaching out to an SEO company that specializes in plumbing businesses is a strategic move that can have a profound impact on your online presence and, ultimately, your business’s success. That is why partnering with an SEO Company for Plumbers makes sense. Here are a few reasons why we think you should reach out to us.

Expertise in Plumbing Industry

SEO companies that specialize in plumbing understand the unique challenges and opportunities within your industry. They have a deep understanding of the plumbing market, the specific services you offer, and the preferences of your target audience. This industry-specific knowledge allows them to create tailored strategies that resonate with potential customers.

Keyword Research and Targeting 

SEO experts like MarketKeep have the tools and experience to perform comprehensive keyword research for your plumbing business. They can identify the most relevant longtail keywords that potential customers are using to search for plumbing services in your area. This ensures that your website is optimized for the exact terms your target audience is using.

Technical SEO Optimization

SEO involves not only content optimization but also technical aspects of your website. An experienced SEO company can handle technical SEO tasks such as optimizing site speed, improving mobile-friendliness, enhancing site security, and optimizing the website’s structure for search engine crawlers.

Content Strategy

Crafting high-quality, informative, and engaging content is essential for SEO success. An SEO company can create a content strategy that includes blog posts, service pages, and FAQs, all optimized with the right keywords. MarketKeep, as a digital marketing agency for small businesses, understands the importance of content creation that aligns with your business goals.

Local SEO Focus

Local SEO is crucial for plumbing companies as most of your customers are likely to be local. SEO experts can optimize your website for local search by creating and managing Google My Business listings, optimizing location-based keywords, and securing positive online reviews.

Link Building

Building high-quality backlinks from reputable websites is a vital aspect of SEO. SEO companies have the expertise to acquire authoritative backlinks that can boost your website’s credibility in the eyes of search engines.

Continuous Monitoring and Adjustments 

SEO is an ongoing process. SEO companies like MarketKeep continually monitor your website’s performance, track keyword rankings, and make adjustments to the strategy as needed. This ensures that your website maintains a strong online presence.

Save Time and Resources 

Partnering with an SEO company allows you to focus on running your plumbing business while experts handle your online marketing efforts. It’s a cost-effective way to access specialized skills without the need for in-house expertise.

In conclusion, optimizing your plumbing website for search engines is a complex and evolving task. A dedicated SEO company with industry-specific knowledge, such as MarketKeep, can help you navigate the intricacies of SEO, improve your online visibility, and drive more targeted traffic to your plumbing business. This investment can lead to increased leads and revenue, making it a valuable choice for your business’s growth.

Implementing Longtail Keywords for Plumbers In Your Website 

Remember that finding effective longtail keywords is just the first step. Once you’ve identified them, it’s crucial to create high-quality, informative, and relevant content around these keywords on your website. This will help improve your search engine rankings and attract the right audience to your plumbing business.

Implementing longtail keywords for plumbers into your website involves a strategic approach to on-page SEO (search engine optimization). Here’s a step-by-step guide on how to effectively incorporate longtail keywords into your website:

Keyword Research and Selection

Start by conducting comprehensive keyword research to identify relevant longtail keywords for your plumbing services. Focus on phrases that reflect specific services, locations, and common customer queries.

Optimize Your Website Content 

• Homepage: Incorporate one or two of your most important longtail keywords naturally into your homepage’s title tag and meta description. Ensure that these keywords fit naturally within your page’s content.
• Service Pages: Create dedicated service pages for each specific plumbing service you offer. For example, if you provide “water heater repair in Chicago,” create a page with that title and include detailed information about your water heater repair services in Chicago. Use the longtail keyword in the page’s title, header tags (H1, H2), and throughout the content.
• Blog Posts: Regularly publish blog posts that address common plumbing issues, FAQs, and industry news. Integrate longtail keywords within your blog posts naturally. For instance, if you’re targeting “how to unclog a kitchen sink,” create a blog post that offers a step-by-step guide and incorporates this longtail keyword in the content.
• Location Pages: If your plumbing business serves multiple areas, consider creating dedicated location pages. Each page should target longtail keywords specific to that area, such as “plumber in [city]” or “emergency plumbing services near [location].”

Use Schema Markup

Implement schema markup for your website. This structured data markup helps search engines understand your content better and can enhance your visibility in local search results. Include schema markup for your business name, address, phone number (NAP), and plumbing services.

Optimize Images and Alt Texts

If you include images on your website, ensure that the image file names and alt text contain relevant keywords. For example, if you have an image of a plumber fixing a leak, the file name could be “plumber-fixing-leak.jpg,” and the alt text should describe the image using related keywords.

Internal Linking 

Incorporate internal links within your content, connecting relevant service pages and blog posts. This helps search engines understand the structure of your website and how pages are related to each other.

Mobile Optimization

Ensure your website is mobile-friendly. Many users search for plumbing services on mobile devices, and search engines prioritize mobile-friendly websites in their rankings.

Regularly Update and Monitor

Keep your website content up to date. Plumbing trends, regulations, and customer needs can change over time. Regularly review and update your content to remain relevant.

Track Performance 

Use tools like Google Analytics and Google Search Console to monitor your website’s performance. Track the rankings and traffic for your targeted longtail keywords and make adjustments as needed.

By following these steps and continually optimizing your website for longtail keywords, you can improve your search engine rankings, attract more targeted traffic, and increase the chances of converting visitors into plumbing customers.