Why SEO is Important
Many small business owners we work with, always ask our Search Engine Optimization team why SEO is important, and for how long do we have to work on it? At first, we went with a long-winded answer explaining, how it increases your search visibility, increases your inbound links and outbound links, and turns your small business into a trusted source within your industry. Now our answer is simple; SEO is like putting gas into your car. In order for your website to accomplish the goals set out for itself, you need to constantly be working on your SEO services. That is why SEO is important. It is the driving force behind how well you will do online.
So what is SEO again, and why is it important?
Well we just told you why SEO is important for your business, but here is the definition to search engine optimization. All major search engines such as Google, Yahoo, and Bing have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Here is a great video explaining SEO for all you visual learners out there as explained by Search Engine Watch.
We figured out why SEO is important, now how much should I spend?
Once you have determined that it is time to invest in search engine optimization, it is time to figure out how much you should spend. There are three distinct SEO Payment models that you can work with.
- Monthly Retainers: When working with an SEO Specialist using this model, clients pay a set fee each month in exchange for an agreed upon an array of services. This is the most common payment model because it provides the greatest ROI. Services included in this are regular analytics reports, on-site content improvements, press releases, link building, keyword research, and SEO.
- Contract Services at Fixed Prices: Nearly all SEO agencies sell contract services. Often, before a client is ready to engage a monthly retainer, they will select contract services that they want to have completed. The services that an SEO agency offers are often advertised on their site, along with a price. A typical example of this is an SEO website audit which can help determine existing strengths and weaknesses in the client’s online presence, competitive analysis, as well as keywords that have the highest potential to return positive ROI.
- Project-based pricing: Project fees are similar to contract services with the exception that they are custom projects created specifically for a client. Pricing varies according to the project. For example, a local cupcake shop may ask an SEO agency to help them with their local online marketing. The client decides that they want the agency to establish their social media accounts. The cupcake business and the SEO agency will decide on the scope and cost of the project.
- Hourly consulting: This familiar consulting model is an hourly fee in exchange for services or information.
MarketKeep works off of a monthly retainer fee when it comes to our Search Engine Optimization Services. If you are interested in learning more about our SEO services or would like to speak with one of our team members please be sure to visit our Contact Page.