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What is NAP and does it help SEO?

At MarketKeep, the digital marketing agency for small businesses, we get this question a lot. What is NAP and does it help SEO? Well NAP stands for Name, Address, and Phone number and it is very critical for businesses looking to rank well in local organic search results. Search engines like Google, utilizing your NAP to determine which companies to display in their local maps listings which helps to drive phone calls and in-store traffic. 

Maximizing your Local SEO strategy with NAP consistency

The best thing you can do for your local SEO strategy is to make sure that your NAP is correct. Make sure that what you list as your company’s name, address, and phone number is not only correct just on your website but throughout other websites and citations as well. That is because Google and other search engines will cross-reference your NAP information across a variety of websites to validate that you are a legitimate business. So the more “local citations” you can build for your business with consistent NAP information, the better your local SEO campaign will become. 

Where can I start building a NAP presence? 

In terms of generating local citations for your business, really any reputable directory will do. Try and find local directories or industry-specific directions for your business. Some popular ones include:

What is NAP and does it help SEO?

About MarketKeep

MarketKeep is a digital marketing agency for small businesses and start-ups based in Towson, Md. Our goal is to help small business owners plan, place, and optimize their digital marketing strategies. MarketKeep is proud to offer our clients the following services:

Website Design – As a website design company we build websites that represent you and your brand and instantly builds a connection with your customers online. To learn more about our website design capabilities please contact our website designers

SEO Company – As a Maryland SEO Company, we partner with small businesses to help grow their organic presence online through on-page, off-page, and reputation management techniques. To learn more about our SEO services for small businesses please contact our SEO team

Pay Per Click Experts – As your SEM Agency MarketKeep will plan, place, and optimize your SEM campaigns so that you are maximizing your SEM campaign. To learn more about our SEM Services please contact our SEM team

Social Media Management – Tired of running your social media accounts on a daily basis? Not sure what to post? As your Social Media Marketing Assistants MarketKeep will plan, place, and optimize your social media strategies. To connect contact our Social Media Management Team today. 

Local SEO – So many of us rely on our phones to find businesses and products that are close by. Don’t miss out on an opportunity to connect with customers in your backyard. As a Local SEO agency MarketKeep helps to position your business online to acquire Local SEO searches. Learn more by contacting our Local SEO Agency Team