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Different Types of Facebook Ads for Small Businesses

When you create an ad from your Facebook Page you have the option to select the ad objective that best matches your business goal. Facebook does a great job of tailoring the ad objective options they show you based on the things you have added to your Facebook Page, and what they think will be most useful for your business. Here at MarketKeep, the digital marketing agency for small businesses and start-ups, we have created a list of all the different types of Facebook Ads for Small Businesses and how each of them can benefit you. Scroll down to learn more about each ad and the objective they can offer you.

Types of Facebook Ads for Small Businesses Explained

Boosting a Facebook Post – You should use this objective if your goal is to get additional engagement (likes, shares, and comments) on a post you have already created. A great time to boost a post would be when you create a Testimonial Post or you have a hot item that is flying off the shelves!

Promote Your Page – Use this objective if your goal is to get more likes on your Facebook Page. Small Business Owners most often try this when they are just starting out, and would like to increase their followers and engagement level.

Generate More Leads – You should use this objective if your goal is to get more customer contacts and find new customers. Leads often times can incorporate names and email addresses so make sure you have an email marketing campaign ready to roll. If you to create an email marketing account we recommend either MailChimp or Constant Contact.

Semi – Advanced Types of Facebook Ads for Small Businesses

Get More Website Visitors – You should use this objective if your goal is to get more people to visit your website. This goal is pretty self-explanatory.

Promote Your Business Locally – You should use this objective if your goal is to increase awareness of your local business near your storefront. So for example, if you have just opened up, you should run Facebook Ads that promote your business within a 5 to a 10-mile radius around your store. Let people know you are there!

Promote Your Call-to-Action Button – You should use this objective if your goal is to get people to click your Page’s call-to-action button. Remember you will need a call-to-action button set up on your Facebook Page. If you do not you will not see this form of advertising as an option.

Advanced Types of Facebook Ads for Small Businesses

Get More Website Purchases – You should use this objective if your goal is to get people to purchase products on your website. This form of promotion is only available to advertisers who have successfully set up a Facebook pixel. If you have not set up a Facebook Pixel you, try using the Get More Website Visitors option instead.

Promote Your App – You should use this objective if your goal is to encourage people to download your businesses’ app. Again this function is only available to advertisers who have linked their app to their ad account. 

Get a Custom Advertising Plan – If you need help figuring out your business goals and the corresponding ad objective contact a MarketKeep team member. We would be happy to help create a custom advertising plan to help grow your business through Facebook Advertising.

Types of Facebook Ads for Small Businesses 3

About MarketKeep

MarketKeep is a digital marketing agency for small businesses and start-ups based in Towson, Md. Our goal is to help small business owners plan, place, and optimize their digital marketing strategies. MarketKeep is proud to offer our clients the following services:

Website Design – As a website design company we build websites that represent you and your brand and instantly builds a connection with your customers online. To learn more about our website design capabilities please contact our website designers

SEO Company – As a Maryland SEO Company, we partner with small businesses to help grow their organic presence online through on-page, off-page, and reputation management techniques. To learn more about our SEO services for small businesses please contact our SEO team

Pay Per Click Experts – As your SEM Agency MarketKeep will plan, place, and optimize your SEM campaigns so that you are maximizing your SEM campaign. To learn more about our SEM Services please contact our SEM team

Social Media Management – Tired of running your social media accounts on a daily basis? Not sure what to post? As your Social Media Marketing Assistants MarketKeep will plan, place, and optimize your social media strategies. To connect contact our Social Media Management Team today. 

Local SEO – So many of us rely on our phones to find businesses and products that are close by. Don’t miss out on an opportunity to connect with customers in your backyard. As a Local SEO agency MarketKeep helps to position your business online to acquire Local SEO searches. Learn more by contacting our Local SEO Agency Team