You recently launched a search engine optimization campaign for your website, but now you want to know how it is performing. There are a number of tools out there that can help you track your SEO campaign, but most have a fee associated with them. However, there is one free tool that provides you with tons of insight into your SEO campaign, and that is Google Analytics. Tracking SEO with Google Analytics is a fantastic way to see how your website is performing and whether or not you are driving quality traffic to your site.
Get Started Tracking SEO with Google Analytics
The first indication that your search engine optimization campaign is working is your overall website traffic. Within Google Analytics you can find out how many visitors are coming to your website by going to your audience overview report. This report tells you exactly how many sessions there have been on your website in a given period of time such as 7 days, 14 days, 28 days, and so on.
Please know that the audience report will only tell you how many people are coming to your website, and not the channels in which they arrived. To find where users are coming from such as search engines, you will need to head to your acquisition report.
When you visit your acquisition report you will see a list of all the different sources/mediums that people have used to find your website. Here you will see information such as
- organic traffic
- paid traffic
- direct traffic
- social media traffic
- referral traffic
All of these sources will tell you how their traffic has increased on decreased over the past 4 days, 14 days, 28 days, and more.
Understanding SEO with Google Analytics
Now that you understand what reports to look at within Google Analytics you will start to see where you need to focus your digital marketing efforts. For instance, if you are not getting a lot of traffic from search engines, it signals that you need to focus on your SEO tactics.
Track Your SEO Campaign With These 5 Additional Tools
SEMrush
SEMrush is a online visibility management and content marketing SaaS platform. The goal of the company is to help marketers all over the world do their job more effectively and deliver superior results through discovering great growth opportunities and tracking solutions.
Ahrefs
Ahrefs is an SEO software suite that contains tools for link building, keyword research, competitor analysis, rank tracing, and site audits. Most of the features inside of Ahrefs are designed for marketing professionals. In short Ahrefs is a popular SEO tool that people use to rank higher in Google.
Rank Tracker
Rank Tracker is a reliable platform for tracking your SEO keywords across multiple sites and search engines. Rank Tracer provides SEO professionals with the accurate data and user-friendly tools needed to improve their rankings, monitor their competitors, and boos their overall performance online.
Search Engine Genie
Search Engine Genie is a free Google Position checker tool that tells you if your URL appears in the first 1000 search results for your chosen keyword. It the URL is located within the top 1000 it will tell you exactly what position it is.
Small SEO Tools
The Small SEO Tools keyword rank checker helps you to verify your positioning on search engines like Google. Just enter your website’s domain name, keywords, and the desired search engine you would like to monitor and check your position.
About MarketKeep
MarketKeep is a digital marketing agency for small businesses and start-ups based in Towson, Md. Our goal is to help small business owners plan, place, and optimize their digital marketing strategies. MarketKeep is proud to offer our clients the following services:
Website Design – As a website design company we build websites that represent you and your brand and instantly builds a connection with your customers online. To learn more about our website design capabilities please contact our website designers.
SEO Company – As a Maryland SEO Company, we partner with small businesses to help grow their organic presence online through on-page, off-page, and reputation management techniques. To learn more about our SEO services for small businesses please contact our SEO team.
Pay Per Click Experts – As your SEM Agency MarketKeep will plan, place, and optimize your SEM campaigns so that you are maximizing your SEM campaign. To learn more about our SEM Services please contact our SEM team.
Social Media Management – Tired of running your social media accounts on a daily basis? Not sure what to post? As your Social Media Marketing Assistants MarketKeep will plan, place, and optimize your social media strategies. To connect contact our Social Media Management Team today.
Local SEO – So many of us rely on our phones to find businesses and products that are close by. Don’t miss out on an opportunity to connect with customers in your backyard. As a Local SEO agency MarketKeep helps to position your business online to acquire Local SEO searches. Learn more by contacting our Local SEO Agency Team.