Here are Social Media Tips We Have Learned Along the Way…We hope they help you too!
Social Media Tips We Live By Here at MarketKeep.
Everyday we get to interject new thoughts and styles into our social media marketing campaigns. It provides us with a chance to challenge ourselves, and to learn from our previous mistakes, or expand upon an idea.
The first rule to social media marketing in our minds is this: Know Your Target Audience!
Pretend your company offers a product that is routinely bought by people between the ages of 20 and 28 years old, how would you market to them on Social Media? A majority of our clients will say Facebook, and to some extent they are right. Facebook by far and away does have the largest number of users, but not active users. That award belongs to Instagram. Knowing where your target audience spends the majority of there time, and where they are most likely to engage goes a long way into understanding Social Media.
Social Media Tip Number 2: Know when to Post
About a year ago, we had the opportunity to work with a school system on growing their social media presence. When we first took on the project we realized that a majority of the posts were being sent out between the hours of 9am and 1p. For a reference point the average school day in the state of Maryland (where MarketKeep is headquarted) is from 8am until 3pm. That means a majority of the posts were happening during the school day. Now we had to ask our clients who the posts were targeted to; the parents or the kids. Almost all of them said the parents, and rightfully so!
So our question to them was, why are you posting between 9am and 1pm when we all know that most parents are working or running errands during that time period. Why not post between 7a-9am when school dropoff is, or during a typical lunch break, or better yet between 3 and 3:30p when most parents are sitting in your school parking lot on their phones! Knowing when to post is one of the most important social media tips we can offer here at MarketKeep.
Social Media Tip Number 3: Know what to post
Finding out your target audience, and knowing when to post is only half the battle. One of the things that most of our clients (and us too) is knowing what to post. Tools that we have found to be helpful are:
And just by talking to our customers
Everything we mentioned above has a way of giving you ideas for content. Having keywords and identifying trends gives you a lot of information to go of off, and puts you in the right direction!
Social Media Tip Number 4
Make sure to analyze your social media campaign at least once a month! You put a lot of effort into your social media campaign, so it makes sense to see how it is doing. Two tools that we use all the time at MarketKeep, are Google Analytics and Hootsuite. Having these tools give us access to data such as, total engagement, user likes, clicks to the websites, and even conversions!
Need Additional Social Media Tips? Contact MarketKeep
If you still think you need help with social media, and are looking for a Social Media Assistant, Contact MarketKeep today to learn more about how we can help you!
MarketKeep is a digital marketing agency for small businesses and start-ups based in Towson, Md. Our goal is to help small business owners plan, place, and optimize their digital marketing strategies. MarketKeep is proud to offer our clients the following services:
Website Design – As a website design company we build websites that represent you and your brand and instantly builds a connection with your customers online. To learn more about our website design capabilities please contact our website designers.
SEO Company – As a Maryland SEO Company, we partner with small businesses to help grow their organic presence online through on-page, off-page, and reputation management techniques. To learn more about our SEO services for small businesses please contact our SEO team.
Pay Per Click Experts – As your SEM Agency MarketKeep will plan, place, and optimize your SEM campaigns so that you are maximizing your SEM campaign. To learn more about our SEM Services please contact our SEM team.
Social Media Management – Tired of running your social media accounts on a daily basis? Not sure what to post? As your Social Media Marketing Assistants MarketKeep will plan, place, and optimize your social media strategies. To connect contact our Social Media Management Team today.
Local SEO – So many of us rely on our phones to find businesses and products that are close by. Don’t miss out on an opportunity to connect with customers in your backyard. As a Local SEO agency MarketKeep helps to position your business online to acquire Local SEO searches. Learn more by contacting our Local SEO Agency Team.