Small Business SEO
SEO Keywords for Spas
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Learn which keywords to utilize in order to drive traffic to your website
Unlock More Leads with the Right SEO Strategy for Spas
There is no shortcut to standing out in the spa industry, but the right keywords can place your spa business at the top of Google’s search results. Whether you offer facials, massages, body treatments, or holistic wellness services, your SEO efforts are only as effective as the keywords you choose to target. For spas, optimizing your website with a mix of high-traffic, service-focused, and location-specific search terms is essential to attracting more qualified leads.
Think about it—there are millions of spa-related searches taking place across the United States every single month. Combine that search volume with intent-driven phrases like “deep tissue massage near me” or “best day spa in [City],” and your business has the opportunity to show up right when potential clients are looking to book their next self-care session.
In This SEO Guide for Spas, You Will Learn:
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The Top 50 SEO Keywords for Spas
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How to Pick the Right Keywords for Your Services and Service Areas
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Tips to Improve Local SEO, Google Business Visibility, and Paid Ad Results
Whether you run a high-end wellness retreat, a neighborhood day spa, or a boutique massage studio, understanding how people search for spa services in your area is the key to growing your online presence. With the right SEO keywords in place, you can connect with more clients, book more appointments, and stay ahead of the competition.
How to Choose the Best Spa Keywords for Your Business
Before you begin adding every spa-related phrase to your website, take a moment to ask yourself an important question:
Who Is Your Ideal Spa Client?
Are you focused on high-end clientele looking for luxury facials and massages? Do you specialize in skincare treatments, wellness therapies, or holistic healing sessions? Maybe your goal is to attract locals searching for a relaxing day spa or vacationers looking for a quick escape. Each type of client uses different search terms, and knowing how they think is the first step toward attracting them.
For example:
- A stressed-out professional might search “deep tissue massage near me”
- A tourist planning a weekend trip may look up “best spa in [City] for couples”
- A bride-to-be could type “pre wedding facial package in [City]”
When you understand your clients’ needs, habits, and search intent, you can build a keyword strategy that speaks directly to them.
Start With Your Core Services
Begin by identifying the services your spa is best known for or that bring in the most revenue. These terms often carry high search volume and should form the foundation of your homepage, services pages, and advertising campaigns. Examples might include:
- Massage therapy near me
- Facials in [City Name]
- Hot stone massage services
- Spa packages for couples
Once you have a solid list, turn to keyword research tools like Google Keyword Planner, Ahrefs, or SEMrush to find additional terms with high traffic potential and manageable competition.
Check Out Your Competitors
Spend some time reviewing the spa websites that rank on the first page of search in your area. What keywords are they using in their page titles, headings, and content? You can use SEO tools to analyze their traffic sources and see which phrases are working for them. This research can help you identify valuable keywords you may have missed and find opportunities to outrank local competitors.
Focus on Long-Tail Keywords
Over 90 percent of all Google searches are long-tail keywords. These are specific, often question-based search terms that may have lower monthly volume but much higher conversion potential. Spa clients who use long-tail searches are usually closer to booking. Some examples include:
- What is the best facial for dry skin
- How often should I get a massage for stress
- Best couples spa day package in [City]
- Spa services for men near me
Use long-tail keywords throughout your blog posts, FAQ pages, and service landing pages to connect with clients who are actively searching for answers and ready to make an appointment. This strategic approach helps bring in more engaged traffic and improves your chances of ranking on the first page.
Ready to Improve Your Search Visibility Online? Get Your Free SEO Report!
Each report is hand-crafted by a team member at MarketKeep and comes with a customized video that walks you through your report visually. That way we can help you understand how your business is performing online, and what you can do better in order to connect with your customers in the moments that matter to them.
The Best SEO Keywords for Spas By Category
Organizing your keywords into clear categories can help guide your website content, Google Ads strategy, and overall SEO campaign. When each keyword group serves a purpose, you can build more focused pages and attract more of the right clients.
General Spa Keywords
These are broad, high-volume terms that are perfect for your homepage, primary service pages, and paid search campaigns. They target people actively looking for spa services without a specific treatment or brand in mind.
- spa near me
- day spa services
- best spa for relaxation
- local spa treatments
- top rated spa in [City]
- affordable spa packages
- full service wellness spa
- massage and facial spa
Local SEO Keywords (Insert Your City or Region)
If you want to rank in nearby searches, local keywords are a must. These help your spa show up when people search for services in a specific town or neighborhood. Add these keywords to city pages, your Google Business Profile, and geo-targeted blog posts.
- spa in [City Name]
- massage therapy [City Name]
- facial treatments in [City or Neighborhood]
- couples spa packages in [City]
- relaxation spa in [Your Area]
- local wellness center in [City Name]
- day spa specials [City or Region]
Spa Services Keywords
These keywords focus on your specific services. Use them to create service-specific pages and improve your ad targeting. Be as detailed as possible to match what users are actually searching for.
- deep tissue massage
- anti aging facial
- aromatherapy massage therapy
- hot stone massage session
- body wrap spa treatment
- skincare consultation services
- reflexology foot massage
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hydrating facial for dry skin
Wellness and Holistic Keywords
If your spa also focuses on whole-body wellness or holistic healing, these keywords will help connect you with an audience seeking more than just pampering.
- stress relief spa treatments
- reiki healing session
- detox spa services
- mindfulness and meditation sessions
- wellness retreats near me
- energy balancing massage
- natural skin rejuvenation
- holistic wellness treatments
Event and Group Keywords
These terms appeal to clients planning something special, like a group spa day or personal celebration. Add them to landing pages or special event promotions.
- spa party packages
- group spa day near me
- bachelorette spa weekend
- bridal party spa services
- corporate wellness spa packages
- mother daughter spa experience
- birthday massage and facial bundle
Long-Tail Keywords for Blog or FAQ Strategy
These longer, more specific searches help you connect with users who know exactly what they need. They are great for blog posts, FAQs, or educational content.
- what is the best facial for sensitive skin
- how often should I get a massage
- what to wear to a spa appointment
- best spa treatments for anxiety
- how to prepare for your first facial
- what is included in a couples spa day
- do spas offer services for men
- what massage is best for back pain
By categorizing your spa keywords this way, you can create a well-rounded SEO strategy that meets your clients where they are in their search journey, from general curiosity to ready-to-book.
How to Use The Top 50 SEO Keywords for Spas Effectively
Once you have gathered the best keywords for your spa business, the next step is using them strategically. Knowing what your clients are searching for is only half the battle, how and where you use those keywords across your website will determine how well your spa ranks in search results and how many new appointments you book.
1. Optimize Your Website with the Right Spa Keywords
Start by placing your most valuable keywords in the key areas of your website that search engines scan first. These areas include:
- Page titles and meta descriptions
- Main headings like H1 and H2 tags
- URLs for service and location pages
- Image file names and alt text
- Internal links between blogs and service pages
If your spa offers services like facials, massages, or wellness packages, make sure these keywords are used naturally in your website copy. Avoid keyword stuffing. Instead, focus on creating helpful, informative content that mirrors the way real people search online.
2. Create Location-Specific Pages
If your spa operates in more than one town or city, consider building individual service pages for each location. This helps you show up in local searches and makes it easier for clients to find your spa in their area.
For example:
- Facials in Charleston
- Couples spa packages in Bluffton
- Massage therapy in Charlotte
Each location page should include information about the services you offer there, local landmarks or nearby attractions, and photos or testimonials that showcase your presence in the community.
3. Optimize Your Google Business Profile
Your Google Business Profile plays a big role in showing up in local search results and Google Maps. To improve its performance:
- Use relevant keywords in your business description, such as “day spa in [City]” or “relaxation massage near me”
- List all services clearly and choose the most accurate categories
- Keep your contact info, hours, and service areas up to date
- Add fresh photos of your space, staff, and treatments regularly
- Ask happy clients to leave reviews and respond to each one with care
Including keywords in your replies can also reinforce your relevance. For example, “Thank you for visiting our spa in Savannah—we are so glad you enjoyed your hot stone massage!”
4. Build a Keyword-Driven Content Strategy
Publishing blog posts and answering frequently asked questions is a great way to bring long-tail keyword traffic to your site. Each piece of content should focus on one main keyword or phrase your clients might search for.
Examples include:
- What is the best facial for acne prone skin
- How often should you get a massage
- Best spa treatments for stress relief
- Benefits of regular body exfoliation
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What to expect during your first couples massage
Not only does this type of content help your site rank higher, but it also positions your spa as a trusted authority in the health and wellness community. The more value you offer, the more likely visitors are to convert into clients.
Ready to Improve Your Search Visibility Online? Get Your Free SEO Report!
Each report is hand-crafted by a team member at MarketKeep and comes with a customized video that walks you through your report visually. That way we can help you understand how your business is performing online, and what you can do better in order to connect with your customers in the moments that matter to them.
The 50 Best SEO Keywords for Spas – 2025
| Keyword | Avg. Monthly Searches | Competition |
| spas | 1,000,000 | Low |
| spa near me | 1,000,000 | Low |
| spa near by me | 1,000,000 | Low |
| spa close to me | 1,000,000 | Low |
| hot tub | 301,000 | High |
| spa m | 201,000 | High |
| med spa | 165,000 | Low |
| medical spa | 165,000 | Low |
| medica spa | 165,000 | Low |
| med spa near me | 135,000 | Low |
| kings spa | 135,000 | Low |
| sojo day spa | 135,000 | Low |
| day spa | 110,000 | Low |
| nail spa near me | 110,000 | Low |
| nail and spa near me | 110,000 | Low |
| spa nails near me | 110,000 | Low |
| nails spa | 90,500 | Low |
| facial spa | 74,000 | Low |
| spa resort near me | 74,000 | Medium |
| resort and spa near me | 74,000 | Medium |
| hot tubs near me | 60,500 | High |
| foot spa | 60,500 | High |
| facial spa near me | 60,500 | Low |
| we spa | 60,500 | Low |
| safety harbor resort and spa | 40,500 | Medium |
| spa resport | 40,500 | Low |
| spa day | 33,100 | High |
| foot spa near me | 33,100 | Medium |
| serenity spa | 33,100 | Low |
| floating spa | 33,100 | High |
| hot tub sales near me | 27,100 | High |
| portable hot tub | 27,100 | High |
| qc spa | 27,100 | Low |
| hot spring spa | 27,100 | Medium |
| hotspring spa | 27,100 | Medium |
| health spa | 27,100 | Low |
| healthy spa | 27,100 | Low |
| costco hot tubs | 22,200 | High |
| best spa near me | 22,200 | Low |
| blow up hot tubs | 22,200 | High |
| glen ivy spa | 22,200 | Low |
| relax spa | 22,200 | Low |
| nails and spa | 22,200 | Low |
| miraval spa | 22,200 | Low |
| luxury nail spa | 22,200 | Low |
| ten thousan waves spa | 22,200 | Low |
| spa days near me | 18,100 | High |
| hotspring hot tub | 18,100 | High |
| couples spa | 18,100 | High |
| hot tub spa near me | 18,100 | Low |
The 50 Best SEO Keywords for Spas – 2024
| Keyword | Avg. Monthly Searches | Competition |
| spa | 1,220,000 | Low |
| spa near me | 550,000 | Low |
| massage spa near me | 110,000 | Low |
| nail shop near me | 368,000 | Low |
| facial near me | 301,000 | Low |
| lumispa | 22,200 | High |
| asian massage near me | 301,000 | Low |
| foot spa | 60,500 | High |
| hammam | 18,100 | Low |
| luxury nails | 74,000 | Low |
| massage spa | 368,000 | Low |
| spa castle | 135,000 | Low |
| spa day | 40,500 | Low |
| hotel spa | 8,100 | Low |
| red rock casino | 74,000 | Low |
| best nail salon near me | 90,500 | Low |
| day spa near me | 90,500 | Low |
| hair spa | 4,400 | Medium |
| ojai valley inn | 60,500 | Low |
| couples massage | 110,000 | Low |
| nail spa near me | 74,000 | Low |
| nail spa | 74,000 | Low |
| wellness hotel | 8,100 | Low |
| day spa | 74,000 | Low |
| body massage spa near me | 4,400 | Low |
| hot stone massage | 22,200 | High |
| miraval | 18,100 | Low |
| lux nails | 33,100 | Low |
| hot spring | 368,000 | Low |
| nordic spa | 2,900 | Low |
| serenity spa | 18,100 | Low |
| massage center near to me | 12,100 | Low |
| facial treatment | 8,100 | High |
| foot bath | 18,100 | High |
| massage center | 4,400 | Low |
| salish lodge | 27,100 | Low |
| foot detox | 18,100 | High |
| med spa near me | 74,000 | Low |
| couples massage near me | 74,000 | Low |
| hand and stone near me | 22,200 | Low |
| foot spa near me | 22,200 | High |
| float therapy | 22,200 | Low |
| float spa | 27,100 | Low |
| foot massage near me | 74,000 | High |
| royal spa | 8,100 | Low |
| the lodge at woodloch | 40,500 | Low |
| spa resorts near me | 33,100 | Low |
| body massage near me | 27,100 | Medium |
| oasis spa | 14,800 | Low |
| galvanic spa | 480 | High |
The 50 Best SEO Keywords for Spas – 2022
| Keyword | Avg. Monthly Searches | Competition |
| spa | 301,000 | Low |
| massage near me | 1,000,000 | Low |
| spa near me | 246,000 | Low |
| nail places near me | 201,000 | Low |
| massage spa | 74,000 | Low |
| massage places near me | 110,000 | Low |
| sojo spa | 110,000 | Low |
| facial near me | 135,000 | Low |
| spa castle | 90,500 | Low |
| vip nails | 74,000 | Low |
| luxury nails | 60,500 | Low |
| nail spa | 49,500 | Low |
| foot spa | 40,500 | High |
| massage spa near me | 33,100 | Low |
| foot massage near me | 49,500 | Medium |
| couple massage | 49,500 | Low |
| nail spa near me | 40,500 | Low |
| day spa near me | 49,500 | Low |
| day spa | 27,100 | Low |
| posh nails | 33,100 | Low |
| red door spa | 33,100 | Low |
| spa day | 18,100 | Medium |
| massage near | 33,100 | Low |
| sojo spa club | 27,100 | Low |
| spring nails | 22,200 | Low |
| korean spa | 22,200 | Low |
| lux nails | 22,200 | Low |
| premier 57 | 22,200 | Low |
| paradise nails | 22,200 | Low |
| thai massage near me | 14,800 | Low |
| serenity spa | 18,100 | Low |
| oasis spa | 18,100 | Low |
| body massage near me | 12,100 | Medium |
| bliss nails | 22,200 | Low |
| coco nails | 18,100 | Low |
| luxe nails | 22,200 | Low |
| serenity nails | 22,200 | Low |
| spa world | 18,100 | Low |
| best massage near me | 14,800 | Low |
| zen nails | 18,100 | Low |
| medical spa | 18,100 | Low |
| lavish nails | 18,100 | Low |
| med spa near me | 27,100 | Low |
| bliss spa | 14,800 | Low |
| couples massage near me | 18,100 | Low |
| facial spa | 14,800 | Low |
| salt cave | 14,800 | Low |
| Miraval | 12,100 | Low |
| med spa | 14,800 | Low |
| Asian spa | 14,800 | Low |
Ready to Improve Your Search Visibility Online? Get Your Free SEO Report!
Each report is hand-crafted by a team member at MarketKeep and comes with a customized video that walks you through your report visually. That way we can help you understand how your business is performing online, and what you can do better in order to connect with your customers in the moments that matter to them.
Utilizing the Top SEO Keywords for Spas
The secret to ranking well with the top SEO keywords for spas comes down to seven essential elements. When used together, these components help search engines understand your website and connect your spa with the right clients in your area.
1. Make Sure Your Website is Mobile Friendly, Fast, and Secure
Most spa searches happen on a mobile device, so your website needs to load quickly, look good on all screen sizes, and be protected with an SSL certificate. A slow or outdated website could mean lost bookings before a client ever contacts you.
2. Target the Right Keywords Based on Search Intent
Incorporate keywords into the areas that impact your visibility the most. These include your homepage, core service pages, and any location-based content. Think of phrases like “massage therapy in [City]” or “best facial near me.”
3. Optimize Titles, Headings, and Meta Descriptions
Search engines use your title tags and meta descriptions to determine relevance. Use your top keywords naturally in these fields along with H1 and H2 headings to help Google understand what your pages are about.
4. Claim and Optimize Your Google Business Profile
Google Business Profiles are essential for getting your spa into the map pack and local search results. Use a keyword-rich description, keep your service list updated, and upload high-quality photos that reflect your space and services.
5. Ensure Consistent NAP Across All Directories
Your business name, address, and phone number (NAP) should be exactly the same everywhere you appear online. That includes local directories, review platforms, and your website footer.
6. Create a Blog Optimized with Spa Keywords
Use your blog to publish content based on long-tail spa keywords. Focus on topics your clients care about, such as “what is the best massage for back pain” or “benefits of regular facials.” This helps drive traffic while establishing your spa as a trusted source of wellness information.
7. Add Keyword-Optimized Photos and Videos
Visuals matter in the spa industry. Use descriptive file names and alt text for every image and video, such as “couples massage room hilton head” or “anti aging facial before and after.”
Local SEO for Spas
Connect with clients in your community who are searching for spa services nearby.
Local SEO is one of the most effective ways to attract new clients to your spa. Whether someone is searching for a quick escape, a couples treatment, or a skincare consultation, they are likely doing it on their phone and looking for a spa close by. When they search “spa near me” or “massage in [City],” your goal is to appear in the top three local listings on Google Maps.
How to Improve Your Local Visibility
Claim and Optimize Your Google Business Profile
This is often the first place potential clients see your business. To make a strong impression:
- Use your correct and complete business name, address, and phone number
- Choose categories like Day Spa, Massage Therapist, Facial Spa, or Wellness Center
- Add professional photos of your space, treatments, and team
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Write a keyword-rich business description that includes your top services and city
Stay Active with Regular Posts
Google rewards active businesses. Use your profile to:
- Share updates about seasonal specials or new services
- Post behind-the-scenes photos or staff spotlights
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Promote holiday packages or wellness tips
- Mention your service area and specific treatments
Encourage and Respond to Reviews
Reviews are a major ranking factor for local search and help build trust.
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Ask satisfied clients to leave a review after their visit
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Respond to all reviews with appreciation
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Include service keywords where appropriate, such as “We are so glad you enjoyed your deep tissue massage in Charleston!”
List Your Spa in Local Directories
Ensure your spa is listed in local business directories with the same NAP used on your website. Popular directories include:
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Yelp
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TripAdvisor
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Facebook Business
- Apple Maps
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Bing Places
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Chamber of Commerce listings
Build City Specific Service Pages
If you serve more than one city or town, create dedicated service pages for each area. These pages should include:
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Keywords like “Facial Spa in [City]”
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Local neighborhoods or popular landmarks
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Photos or testimonials from clients in that area
Examples:
- Massage Therapy in Hilton Head
- Couples Spa Packages in Bluffton
- Skincare Treatments in Beaufort
These pages not only help your spa rank for local searches, but they also reassure clients that you are part of their community and ready to meet their wellness needs.
On-Page SEO for Spas
Make your spa website easy for Google to understand and inviting for future clients
On-page SEO is the foundation of your digital presence. It is about more than just using the right keywords, it is about structuring your site so search engines can find it and clients can easily navigate it. When your spa website loads quickly, communicates your offerings clearly, and features location-focused keywords, you increase your chances of ranking higher and booking more appointments.
Where to Use SEO Keywords for Maximum Impact
To get the best results from your spa keywords, include them in the areas that matter most to both search engines and visitors:
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Page Titles: Use clear, local phrases like Day Spa in [City] | [Your Spa Name]
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Meta Descriptions: Write short, compelling summaries with strong keywords like Relax and unwind at the best massage spa in [City]
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Headings (H1, H2, and H3): Use natural, keyword-rich titles like Deep Tissue Massage in [City] or Rejuvenating Facials for All Skin Types
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Body Content: Use your keywords naturally within the content, write for humans first, while keeping SEO in mind
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URLs: Use clean, keyword-based links such as /massage-therapy-[city] or /facials-in-[city]
Create Dedicated Pages for Each Spa Service
Rather than combining all of your services onto one page, give each major treatment its own dedicated page. This approach not only improves your SEO but also helps potential clients understand what you offer and why it is right for them.
Examples include:
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Massage Therapy Services
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Couples Spa Packages
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Anti Aging Facials
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Body Treatments and Wraps
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Skincare Consultations
Each page should focus on one of your core services, include local keywords where appropriate, and feature a call to action like “Book Your Appointment” or “Contact Us for a Free Consultation.”
Improve Your Site Speed and Mobile Experience
Many spa clients search while on the go, often looking for a relaxing escape in the moment. That means your website needs to be mobile friendly, fast loading, and easy to navigate.
Use tools like Google PageSpeed Insights or GTmetrix to test performance and identify issues. Make sure your site:
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Loads quickly on all devices
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Is fully functional on mobile phones
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Features easy-to-tap buttons like Call Now or Book Online
Add Schema Markup to Your Site
Schema markup provides Google with extra details about your spa business, helping your site appear more attractively in search results. By adding Local Business Schema, you can improve your chances of being seen and chosen.
Use Google’s Structured Data Markup Helper to guide your setup and include important information such as:
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Business name
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Address and areas you serve
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Hours of operation and contact information
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Types of services offered (e.g., facials, massage therapy, spa packages)
Optimize Your Images for SEO
Photos are one of the most powerful elements on a spa website. They help convey the experience, ambiance, and quality of care you provide. But images also influence your SEO performance.
Make sure each image:
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Is compressed for fast loading
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Uses descriptive filenames (e.g., couples-massage-hiltonhead.jpg)
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Includes keyword-rich alt text (e.g., Couples massage treatment at spa in Myrtle Beach)
Not only does this boost your SEO and visibility in Google Images, but it also improves your website’s accessibility, making your spa more welcoming to all users.
Strong on-page SEO ensures your spa stands out in search results and provides a seamless, calming experience from the very first click.
Off-Page SEO for Spas
Build trust, increase visibility, and elevate your spa’s reputation across the web.
Off-page SEO refers to everything that happens outside of your website that impacts how well your spa ranks in search engines. From backlinks to online reviews, these external signals help Google determine how reputable and trustworthy your business is. When other websites talk about your spa, link to your content, or include you in local directories, it sends a strong message that your business is worth recommending.
Ways to Strengthen Off-Page SEO
Earn High-Quality Backlinks
Backlinks are like digital referrals. When other respected websites link to your spa’s site, search engines take notice. These links help establish your credibility and improve your ranking in search results.
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Submit your spa to wellness-related directories such as Yelp, TripAdvisor, SpaFinder, and your local Chamber of Commerce
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Connect with local lifestyle or travel blogs and offer to write guest articles or provide expert advice on spa treatments
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Get featured in roundups like “Top 10 Spas in [City]” or local business listings on tourism sites
Promote Your Spa Content on Social Media
Social platforms can amplify your content and attract more traffic to your site. Every share, comment, or mention builds authority and broadens your reach.
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Post high quality images of your treatments, spa interiors, and before and after skin care results
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Share blog posts like “How to Choose the Right Facial for Your Skin Type” or “Benefits of Massage for Stress Relief”
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Use local hashtags like #CharlestonSpa or #MassageCharlotte to reach people nearby
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Engage with your audience by responding to comments, reposting user content, and running promotions
Ask Clients and Partners to Link to Your Spa
If you partner with skincare brands, event planners, photographers, or hotels, ask them to feature your spa on their site. Happy clients with personal blogs or websites may also be willing to link back to you when they share their experience.
A testimonial or write-up on their site not only adds credibility but also strengthens your backlink profile.
Monitor Your Backlinks and Online Presence
Knowing who is linking to your spa website helps you stay in control of your digital reputation. You want to maintain high quality links and avoid anything that could harm your rankings.
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Use tools like Ahrefs, SEMrush, or Moz to track backlinks over time
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Review your backlink profile to make sure links are from trusted, relevant websites
- If you discover low quality or spammy links, use Google Search Console’s disavow tool to prevent negative impact
A strong off-page SEO strategy will help your spa become more visible online, earn trust with search engines, and attract more clients who are ready to book a relaxing and rejuvenating experience.
Pro Tip: Tie It All Together With Google Analytics
Knowing which SEO keywords to target for your spa is only the first step. To truly maximize your efforts and grow your online presence, you need to track how your keywords are performing and that is where Google Analytics becomes one of your most powerful tools.
Track Your Performance by Monitoring
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Which keywords are driving traffic: Find out which spa-related search terms are leading visitors to your site. Are people finding you by searching “massage near me,” “facial in [City],” or “best day spa”? Knowing which keywords are bringing in traffic helps you refine your focus and double down on what works.
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Which pages are performing best: Google Analytics shows you which service pages, blog posts, or location pages are getting the most views. This insight helps you understand what your audience is interested in so you can optimize low-performing pages or expand on topics that are already popular.
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What search terms trigger your Google Business Profile: Use Google Business Profile Insights to see which local queries are showing your listing in maps and search results. Terms like “spa in [City] open now” or “couples massage nearby” can help you fine tune your local SEO strategy and attract more qualified leads.
By combining Google Analytics, Google Search Console, and Google Business Profile Insights, you can create a clear and complete view of how your SEO efforts are working. These tools help you make informed decisions, improve your website content, and grow your spa’s visibility in both local and organic search results.
