Small Business SEO
SEO Keywords for Roofers
Ready to start connecting with customers online?
Learn which keywords to utilize in order to drive traffic to your website
Unlock More Roofing Leads with the Right SEO Strategy
There’s no shortcut to standing out in today’s competitive roofing industry—but the right keywords can put your business at the top of Google’s search results. Your SEO campaign is only as effective as the keywords it targets. For roofing companies, optimizing your website with a mix of high-volume, local, and service-specific keywords is the key to driving more qualified leads to your site.
In fact, did you know that there are millions of roofing-related searches happening each month in the U.S. alone? Combine that with location-based phrases like “roof repair in [City]” or “best roofing company near me,” and your business could be capturing consistent traffic and converting clicks into booked jobs—all through organic search.
In this SEO Guide for Roofers, You’ll Discover:
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The Top 50 SEO Keywords for Roofing Companies
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How to Choose the Best Keywords for Your Services and Service Areas
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Expert Keyword Strategy Tips to Improve Local SEO, PPC Performance, and Website Rankings
Whether you’re a residential roofing contractor, a commercial roofer, or a full-service company, understanding how your ideal customers search for roofing services can help you grow your online visibility and land more projects. The secret? It all starts with the right keywords.
How to Choose the Best Roofing Keywords for Your Business
Before you start adding every roofing-related phrase to your homepage, take a step back and ask yourself a key question:
Who Is Your Ideal Roofing Customer?
Do you primarily serve homeowners in need of emergency roof repairs? Are you focused on full roof replacements, commercial roofing projects, or insurance claim support after storm damage? Each audience uses different search terms, and understanding their intent is essential.
For example:
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A homeowner with a leak might search “emergency roof repair near me”
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A real estate agent could look for “roof inspection for home sale in [City]”
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A business owner may Google “commercial flat roof contractor [City]”
Understanding the pain points and search behaviors of your target audience helps you choose keywords that directly match what they’re looking for.
Start With Your Core Services
Begin by identifying your highest-demand services. These terms often have strong search volume and can form the foundation of your homepage, service pages, and ad campaigns. For example:
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Roof repair near me
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Roof replacement [City Name]
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Metal roofing contractors
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Shingle roof installation
Once you have your core terms, use tools like Google Keyword Planner, Ahrefs, or SEMrush to explore related keywords with strong traffic potential and low competition.
Research Your Competitors
Look at the top-ranking roofing companies in your area. What keywords are they using in their page titles, headings, and content? You can use SEO tools to uncover which terms are driving traffic to their sites—and where there might be gaps you can capitalize on. A little competitive research can go a long way in refining your own strategy.
Prioritize Long-Tail Keywords
Over 90 percent of all Google searches are long-tail keywords. These are more specific, often question-based terms that may not get thousands of searches a month, but they attract users who are ready to take action. Some examples include:
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How much does a new roof cost in [City]
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Best roofing contractor for insurance claims
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Do I need to replace my roof after a hail storm
Long-tail keywords are ideal for blog posts, FAQ sections, and targeted landing pages. They align closely with customer intent and can bring in high-converting traffic when used strategically.
Ready to Improve Your Search Visibility Online? Get Your Free SEO Report!
Each report is hand-crafted by a team member at MarketKeep and comes with a customized video that walks you through your report visually. That way we can help you understand how your business is performing online, and what you can do better in order to connect with your customers in the moments that matter to them.
The Best SEO Keywords for Roofers By Category
Organizing your keywords into categories makes it easier to build pages and campaigns around them:
General Roofer Keywords
These are your high-volume, go-to keywords. Ideal for your homepage, core service pages, and Google Ads campaigns, these terms help capture broad search intent from homeowners and property managers looking for roofing services.
- roofing company near me
- best roofing contractor
- local roofer
- roof repair services
- roofing company open now
- affordable roof replacement
- top rated roofing contractor
- full service roofing company
Local SEO Keywords (Insert Your City or Towns You Want to Serve)
These keywords help your roofing business appear in local search results when people in your area are looking for nearby contractors. They’re perfect for location-specific service pages, blog content, and Google Business Profile optimization.
- roofing company in [City Name]
- roof repair in [City Name]
- roof replacement [City or Neighborhood]
- emergency roofer in [City Name]
- metal roofing contractor [City Name]
- best roofing contractor in [Your Area]
Roofing Services Keywords
These keywords align with specific roofing services and are perfect for targeted service pages or ads.
- metal roof installation
- flat roof repair
- asphalt shingle roofing
- storm damage roof inspection
- new roof installation
- residential roof replacement
- commercial roof repair services
Emergency & Insurance Related Keywords
These terms capture customers with urgent needs—ideal for PPC, landing pages, or homepage highlights.
- emergency roof repair near me
- leaking roof repair now
- roof tarping service [City Name]
- roof damage insurance claim help
- hail damage roof inspection
- 24 hour roof repair services
Commercial Roofing Keywords
If your company serves commercial or industrial properties, these keywords help target the right clients.
- commercial roofing company
- flat roof replacement
- TPO roofing systems
- roof coating contractor
- roof inspection for commercial buildings
- EPDM roof installation
For a complete list check out our blog: Top 50 SEO Keywords for Commercial Roofers
Long-Tail Keywords for Blog or FAQ Strategy
These detailed search phrases may have lower volume, but they often indicate high intent. They’re great for blog content, FAQ sections, or landing pages.
- how much does a roof replacement cost in [City]
- do I need to replace my roof or just repair it
- how to tell if your roof has storm damage
- what to expect during a roof inspection
- how long does a shingle roof last
- best roofing materials for hot climates
How to Use The Top 50 SEO Keywords for Roofers Effectively
Once you’ve identified the right keywords for your roofing business, it’s time to put them into action. Strategic placement of keywords across your website and online profiles will help improve your rankings, drive more traffic, and convert more leads into paying customers.
1. Optimize Your Website with the Right Roofing Keywords
Start by placing your most important keywords where Google looks first. These areas include:
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Page titles and meta descriptions
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H1 and H2 headings
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URLs for service and location pages
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Image file names and alt text
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Internal links across blog posts and service pages
If you offer services like metal roofing, storm damage repair, or flat roof installation, make sure those phrases are naturally included in your content, not just listed out. Focus on helpful, user-friendly writing that aligns with what your customers are searching for.
2. Create Location-Specific Pages
If your roofing company operates in multiple cities, towns, or counties, don’t rely on just one service page to do all the work. Instead, create individual landing pages optimized for each location.
For example:
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Roof replacement in Austin
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Emergency roof repair in Round Rock
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Metal roofing contractors in Cedar Park
Each page should include service details, mention local landmarks or neighborhoods, and provide unique content that reflects your work in that area.
3. Optimize Your Google Business Profile
Your Google Business Profile (GBP) is critical for showing up in the map pack and local search results. To maximize its visibility:
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Use the same keywords your customers are searching for, such as “roof repair near me” or “best roofing contractor in [City]”
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List your services clearly and keep your business hours up to date
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Upload high-quality photos of your team, equipment, and completed projects
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Encourage reviews from happy customers—and respond to them with professionalism
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When replying, include relevant keywords where appropriate (e.g., “Thanks for trusting us with your shingle roof replacement in Houston!”)
4. Build a Keyword-Focused Content Strategy
Blog posts, FAQ sections, and service updates are powerful tools for capturing long-tail keyword traffic and answering common customer questions. Each piece of content should target one main keyword or topic. Examples include:
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How much does a new roof cost in [City]
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What to expect during a roof inspection
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How to spot storm damage on your roof
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Roof repair vs. roof replacement—what’s the difference?
Publishing informative, keyword-rich content regularly helps build trust with both your audience and search engines. It signals that your website is active, authoritative, and worth ranking on page one.
Ready to Improve Your Search Visibility Online? Get Your Free SEO Report!
Each report is hand-crafted by a team member at MarketKeep and comes with a customized video that walks you through your report visually. That way we can help you understand how your business is performing online, and what you can do better in order to connect with your customers in the moments that matter to them.
The 50 Best SEO Keywords for Roofers (2025)
| Keyword Competition | Avg. Monthly Searches | Competition Level |
| roofing companies near me | 301,000 | Low |
| near me roofing company | 301,000 | Low |
| roofing business near me | 301,000 | Low |
| roofers near me | 246,000 | Low |
| metal roofing | 135,000 | Medium |
| roofing companies | 110,000 | Low |
| shingle roofers | 110,000 | High |
| roof repair near me | 90,500 | Low |
| roof repairs | 90,500 | Low |
| roofer | 49,500 | Low |
| roofing contractors near me | 49,500 | Low |
| roofer supply near me | 49,500 | Medium |
| standing seam metal roof | 40,500 | Medium |
| replace roof | 40,500 | Low |
| gable roof | 40,500 | Low |
| standing seam steel roof | 40,500 | Medium |
| metal roof cost | 27,100 | Low |
| roofing contractors | 27,100 | Medium |
| metal roof prices | 27,100 | Medium |
| steel roofing cost | 27,100 | Medium |
| tile roofers | 22,200 | Low |
| commercial roofing | 22,200 | Low |
| slate roofers | 22,200 | Low |
| metal roofing near me | 18,100 | Low |
| steel roofing near me | 18,100 | Low |
| metal roof sheeting | 18,100 | High |
| commercial roofing contractors near me | 14,800 | Low |
| commercial roofers near me | 14,800 | Low |
| thatch roof | 14,800 | Low |
| leak in roof repair | 14,800 | Medium |
| metal roof sheeting | 18,100 | High |
| commercial roofing contractors near me | 14,800 | Low |
| commercial roofers near me | 14,800 | Low |
| thatch roof | 14,800 | Low |
| leak in roof repair | 14,800 | Medium |
| metal roof supply near me | 14,800 | Medium |
| gambrel roofs | 14,800 | Low |
| best roofing company near me | 9,900 | Medium |
| best roofers near me | 9,900 | Medium |
| metal roofing companies near me | 9,900 | Low |
| metal roofing contractors near me | 9,900 | Low |
| metal roof installers | 9,900 | Low |
| roofing services | 9,900 | Low |
| best roofing contractors near me | 9,900 | Medium |
| top rated roofers near me | 9,900 | Medium |
| steel roofing contractors near me | 9,900 | Low |
| good roofing companies near me | 9,900 | Medium |
| steel roof installers near me | 9,900 | Low |
| solar roofer | 9,900 | Medium |
| rolled roof | 9,900 | High |
The 50 Best SEO Keywords for Roofers (2024)
| Keyword Competition | Avg. Monthly Searches | Competition Level |
| roofers | 74,000 | Low |
| roofing companies near me | 165,000 | Medium |
| roofers near me | 135,000 | Medium |
| roof repair near me | 49,500 | Medium |
| metal roofing | 110,000 | High |
| roofing contractors near me | 40,500 | Low |
| erie metal roofs | 9,900 | Medium |
| metal roofing near me | 22,200 | Medium |
| roofing companies | 90,500 | Low |
| best roofing company near me | 9,900 | Low |
| roofing contractors | 27,100 | Low |
| roofers in my area | 4,400 | Medium |
| local roofing companies | 8,100 | Medium |
| standing seam metal roof | 33,100 | High |
| flat roof repair | 5,400 | Medium |
| roof repairs | 90,500 | Medium |
| best roofers near me | 6,600 | Medium |
| affordable roofers near me | 3,600 | Medium |
| metal roofing companies near me | 9,900 | Low |
| metal roof installers near me | 9,900 | Low |
| roofing quotes | 1,600 | Medium |
| metal roof repair near me | 2,400 | Medium |
| local roofers | 3,600 | Low |
| metal roofing contractors near me | 9,900 | Low |
| flat roof repair near me | 1,300 | Low |
| emergency roof repair near me | 1,600 | Medium |
| commercial roofing | 14,800 | Low |
| local roofers near me | 1,600 | Low |
| commercial roofing contractors near me | 4,400 | Low |
| erie roofing company | 590 | Medium |
| reliable roofing | 2,400 | Medium |
| roof repair cost | 3,600 | Medium |
| amish roofers near me | 1,900 | Medium |
| slate roof repair near me | 1,300 | Medium |
| roofing quotes near me | 390 | Medium |
| small roof repair near me | 590 | Medium |
| top 10 roofers near me | 720 | Medium |
| better business bureau roofers | 590 | Medium |
| leaky roof repair near me | 4,400 | Medium |
| patriot roofing | 1,900 | Low |
| reputable roofing contractors near me | 590 | Medium |
| rooofing companies in my area | 720 | Medium |
| steel roofing near me | 22,200 | Medium |
| roofing estimates near me | 320 | Medium |
| affordable roofing company | 720 | Medium |
| roof repair companies near me | 2,900 | Low |
| roof installers near me | 1,000 | Medium |
| commercial roofing company near me | 3,600 | Low |
| top roofing companies near me | 1,600 | Low |
| roofing contractors in my area | 880 | Medium |
The 50 Best SEO Keywords for Roofers (2023)
| Keyword Competition | Avg. Monthly Searches | Competition Level |
| roofers | 246,000 | Medium |
| roofers near me | 135,000 | High |
| roof repair | 74,000 | Medium |
| roofing contractors near me | 40,500 | Medium |
| roof repair near me | 33,100 | High |
| best roofing company near me | 18,100 | High |
| metal roofing near me | 22,200 | Medium |
| roof leak repair | 14,800 | Medium |
| flat roof repair | 4,400 | Medium |
| best choice roofing | 8,100 | Low |
| best roofers near me | 5,400 | High |
| local roofing companies | 9,900 | Medium |
| elite roofing | 4,400 | Low |
| commercial roofing | 18,100 | Low |
| roofers in my area | 5,400 | Medium |
| a1 roofing | 2,900 | Medium |
| advanced roofing | 3,600 | Low |
| affordable roofing | 2,900 | Medium |
| roof company near me | 165,000 | High |
| roofing services | 6,600 | Medium |
| american roofing | 3,600 | Medium |
| reliable roofing | 2,400 | Medium |
| legacy roofing | 2,400 | Medium |
| quality roofing | 2,400 | Medium |
| roof leak repair near me | 3,600 | High |
| local roofers | 4,400 | Medium |
| built up roof | 2,900 | Low |
| all american roofing | 1,900 | Low |
| roof restoration near me | 210 | Medium |
| best roofing | 5,400 | Medium |
| tile roof repair | 2,400 | Medium |
| slate roof repair | 1,600 | Medium |
| precision roofing | 1,600 | Medium |
| modern roofing | 1,900 | Medium |
| metal roof installers near me | 2,900 | Medium |
| roof company | 74,000 | Medium |
| local roofers near me | 1,300 | Medium |
| jb roofing | 1,300 | Low |
| metal roof company | 2,400 | Medium |
| emergency roof repair | 2,900 | Low |
| roofing services near me | 1,600 | Medium |
| recommended roofers near me | 480 | Medium |
| metal roofing contractors near me | 3,600 | Medium |
| valley roofing | 4,400 | Low |
| emergency roof repair near me | 1,600 | Medium |
| metal roof repair near me | 1,900 | Medium |
| garage roof repair | 1,900 | Medium |
| over the top roofing | 880 | Low |
| top notch roofing | 1,000 | Low |
| on top roofing | 1,000 | Low |
The 50 Best SEO Keywords for Roofers (2022)
| Keyword Competition | Avg. Monthly Searches | Competition Level |
| roofers near me | 49,500 | Medium |
| roof repair | 40,500 | Medium |
| roofing companies near me | 40,500 | Medium |
| roof repair near me | 14,800 | Medium |
| roof replacement cost | 14,800 | High |
| roof leak repair | 8,100 | High |
| commercial roofing | 6,600 | Medium |
| new roof cost | 9,900 | Medium |
| flat roof repair | 2,900 | High |
| affordable roofing | 2,900 | High |
| apex roofing | 2,400 | Medium |
| roof repair cost | 3,600 | High |
| roofing services | 2,400 | Medium |
| quality roofing | 2,400 | Medium |
| roofers in my area | 2,900 | Medium |
| local roofers | 2,400 | Medium |
| a1 roofing | 2,400 | Medium |
| local roofing companies | 2,400 | Medium |
| best roofing | 2,400 | Medium |
| integrity roofing | 1,900 | Medium |
| standing seam metal roof cost | 1,900 | High |
| reliable roofing | 1,600 | Medium |
| legacy roofing | 1,600 | Medium |
| emergency roof repair | 1,300 | Medium |
| commercial roofing companies | 1,900 | Medium |
| best roofing company | 1,600 | Medium |
| precision roofing | 1,300 | Medium |
| rubber roof repair | 1,300 | High |
| alpine roofing | 1,000 | Medium |
| best roofers near me | 1,300 | Medium |
| metal roof repair | 1,300 | High |
| heritage roofing | 880 | Medium |
| roof leak repair cost | 1,300 | Medium |
| commercial roof repair | 1,300 | Medium |
| slate roof repair | 1,000 | High |
| tile roof repair | 1,600 | High |
| metal roofing companies near me | 1,300 | High |
| jb roofing | 1,000 | Medium |
| metal roofing companies | 1,300 | High |
| modern roofing | 880 | Low |
| commercial roofers near me | 1,000 | Medium |
| local roofing companies near me | 880 | Low |
| best roofing company near me | 1,300 | Medium |
| metal roof installers near me | 1,300 | High |
| central roofing | 720 | Medium |
| recommended roofers near me | 590 | High |
| handyman roof repair near me | 880 | High |
| commercial roofing companies near me | 880 | Medium |
| roof leak repair near me | 880 | Medium |
| roof quotes | 1,000 | Medium |
Ready to Improve Your Search Visibility Online? Get Your Free SEO Report!
Each report is hand-crafted by a team member at MarketKeep and comes with a customized video that walks you through your report visually. That way we can help you understand how your business is performing online, and what you can do better in order to connect with your customers in the moments that matter to them.
Utilizing the Top SEO Keywords for Roofers
The key to ranking well when it comes to the top SEO keywords for roofers lies within 7 key components.
1. Making sure that your website is mobile-friendly, fast, and secure.
2. Incorporating your SEO keyword into top search results related to hair salons.
3. Optimizing your website’s content, title tags, headings, and meta descriptions for your keyword.
4. Claiming and optimizing your Google My Business Profile completely.
5. Claiming and filling out your local directly listings with the same consistent NAP (Name, Address Phone Number).
6. Creating a key-phrase-optimized blog that contains high-quality content that is updated regularly.
7. Using photos and videos in your text that has been properly optimized with your SEO keywords for roofers.
Local SEO for Roofers
Get found by the right customers in your city or service area
Local SEO is one of the most powerful ways to generate leads for your roofing company. Why? Because most homeowners searching for a roofing contractor are doing so on their phones—and they’re looking for someone nearby who can get the job done fast. When a user types “roof repair near me” or “roofer in [City],” your goal is to appear in the top three Google Maps listings—also known as the map pack.
How to Boost Your Local Visibility
Claim and Optimize Your Google Business Profile
Your Google Business Profile (GBP) is often your first impression in local search. To make the most of it, be sure to:
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Use your exact business name, address, and phone number (NAP)
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Choose relevant categories like Roofing Contractor, Roof Repair, Commercial Roofer
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Upload professional photos of completed roofing jobs, your team, and service vehicles
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Write a keyword-rich business description that reflects your services and locations
Keep It Active with Regular Posts
Posting regular updates shows Google that your business is engaged and trustworthy.
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Share project photos, limited-time offers, roofing tips, or storm alerts
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Highlight your service areas and promote emergency repair availability
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Post seasonal updates about roof inspections or weather-related damage services
Encourage and Respond to Reviews
Reviews play a big role in local rankings and reputation.
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Ask satisfied clients to leave a review after job completion
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Respond to every review with professionalism and gratitude
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Where appropriate, include keywords in your responses (e.g., “Thank you for trusting us with your roof replacement in Austin”)
Get Listed in Local Directories
Consistency is key for Local SEO. Make sure your business information matches exactly across platforms like:
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Yelp
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Angi (formerly Angie’s List)
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BBB
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Bing Places
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Apple Maps
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Houzz
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Local Chamber of Commerce directories
Create City-Specific Service Pages
If your company serves multiple cities or counties, build a dedicated service page for each area you work in. These pages should be customized to include:
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Keywords like Roofing Company in [City]
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Local neighborhoods or landmarks
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Testimonials or photos from past projects in that area
Examples:
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Roof Replacement in Dallas
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Emergency Roof Repair in Fort Worth
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Metal Roofing Contractors in Arlington
These pages not only help with SEO, they also help customers feel like you truly serve their community.
On-Page SEO for Roofers
Make your website easy for Google to understand while at the same time hard for potential customers to ignore
On-page SEO is all about optimizing your website so that it ranks well in search results and delivers a great experience to every visitor. When your roofing site loads quickly, communicates clearly, and includes the right keywords, Google is more likely to trust and recommend it.
Where to Use SEO Keywords for Maximum Impact
To get the most value from your SEO keywords, use them strategically in areas where search engines (and users) pay the most attention:
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Page Titles: Use clear, location-based phrases like Roofing Company in [City] | [Your Business Name]
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Meta Descriptions: Write concise summaries with strong keywords, such as Need fast, affordable roof repair in [City]? Get a free estimate today.
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Headings (H1, H2): Use natural keyword-rich headlines like Asphalt Shingle Roof Replacement in [City] or Trusted Residential Roofing Services
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Body Content: Include your keywords where they fit naturally—avoid stuffing, but be clear and consistent
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URLs: Use clean, keyword-friendly URLs like
/roof-replacement-[city]
Create Dedicated Pages for Each Roofing Service
Instead of listing all your services on one generic page, give each major offering its own space. This improves SEO, improves user experience, and gives your business a chance to rank for specific searches.
Examples include:
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Residential Roof Replacement
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Emergency Roof Repair
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Metal Roofing Installation
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Flat Roof Systems
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Commercial Roof Inspections
Each page should focus on one core service, use location-specific keywords where appropriate, and include calls to action like “Schedule a Free Estimate” or “Request a Roof Inspection.”
Improve Your Site Speed and Mobile Experience
Roofing leads often come from homeowners searching on their phones—especially after storms or emergencies. Your website needs to be fast, mobile-responsive, and easy to navigate.
Use tools like Google PageSpeed Insights or GTmetrix to identify and fix performance issues. Your site should:
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Load quickly on all devices
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Be easy to use on smartphones
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Include visible CTA buttons like Request a Quote or Call Now
Add Schema Markup To Your Site
Schema markup helps Google better understand your business—what services you offer, where you’re located, and how to contact you. Adding Local Business Schema can improve how your site appears in search results.
Use Google’s Structured Data Markup Helper to guide the setup. Include details like:
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Business name
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Address and service areas
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Hours of operation
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Service types (e.g., roof repair, commercial roofing, inspections)
Optimize Your Images for SEO
Photos are important for establishing trust, especially before-and-after shots or images of your crew on the job. But they also impact SEO.
Make sure every image:
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Is compressed for fast loading
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Has a descriptive filename (e.g.,
metal-roof-installation-austin.jpg) -
Includes keyword-rich alt text (e.g., Metal roof installation completed in Austin, Texas)
This not only helps your rankings, it also boosts accessibility and increases the chances of showing up in Google Images.
Off-Page SEO for Roofers
Build trust, increase visibility, and strengthen your roofing company’s online reputation
Off-page SEO includes everything you do outside of your website to improve your rankings and online authority. The more trusted websites that link back to your site—and the more your business is mentioned across the web—the more confident Google becomes in recommending you to potential customers.
Ways to Strengthen Off-Page SEO
Earn High-Quality Backlinks
Think of backlinks as referrals from other websites. When credible sources link to your roofing site, it signals trust to search engines and helps boost your rankings.
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Submit your business to roofing-relevant directories like Angi, BBB, HomeAdvisor, Houzz, and local Chamber of Commerce sites
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Reach out to local home improvement blogs or real estate publications and offer to contribute articles or expert roofing insights
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Get listed on niche sites like roofing forums, builder networks, or storm damage response directories
Promote Content on Social Media
Social media platforms are a great way to drive traffic and earn shares or links to your website.
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Post project photos, before-and-after videos, seasonal tips, and special offers
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Share educational blog posts like “What to Expect During a Roof Replacement” or “Signs of Storm Damage You Shouldn’t Ignore”
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Use location-based hashtags like #HoustonRoofer or #RoofRepairAustin to reach homeowners in your service area
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Engage with followers—respond to questions, share testimonials, and encourage word-of-mouth
Connect with the Local Community Online
Building relationships with other local businesses and organizations can lead to valuable backlinks and referrals.
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Sponsor local events or home expos and ask for a link on the event’s website
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Join neighborhood business associations or real estate networking groups that maintain online directories
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Partner with home inspectors, realtors, or property managers and ask to be listed on their vendor or partner pages
Ask for Links from Happy Clients and Partners
If you’ve worked with real estate agents, general contractors, or property management firms, ask them to mention or link to your business on their website. These industry connections often lead to both increased exposure and high-authority backlinks.
Track and Maintain Your Backlink Profile
It’s important to keep track of who’s linking to your site and ensure the quality of those links remains high.
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Use SEO tools like Ahrefs, Moz, or SEMrush to monitor new and lost backlinks
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If you notice spammy or irrelevant sites linking to you, disavow them through Google Search Console to avoid hurting your rankings
Pro Tip: Tie It All Together With Google Analytics
Track your performance by monitoring:
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Which keywords are bringing traffic
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Which pages get the most visitors
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What search terms trigger your Google Business Profile
By tying in tools like Google Analytics, Google Search Console, and Google Business Profile Insights, you can refine your SEO strategy over time and continue climbing the ranks.