Small Business SEO

SEO Keywords for Roofers

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Learn which keywords to utilize in order to drive traffic to your website

Unlock More Roofing Leads with the Right SEO Strategy

There’s no shortcut to standing out in today’s competitive roofing industry—but the right keywords can put your business at the top of Google’s search results. Your SEO campaign is only as effective as the keywords it targets. For roofing companies, optimizing your website with a mix of high-volume, local, and service-specific keywords is the key to driving more qualified leads to your site.

In fact, did you know that there are millions of roofing-related searches happening each month in the U.S. alone? Combine that with location-based phrases like “roof repair in [City]” or “best roofing company near me,” and your business could be capturing consistent traffic and converting clicks into booked jobs—all through organic search.

In this SEO Guide for Roofers, You’ll Discover:

  • The Top 50 SEO Keywords for Roofing Companies

  • How to Choose the Best Keywords for Your Services and Service Areas

  • Expert Keyword Strategy Tips to Improve Local SEO, PPC Performance, and Website Rankings

Whether you’re a residential roofing contractor, a commercial roofer, or a full-service company, understanding how your ideal customers search for roofing services can help you grow your online visibility and land more projects. The secret? It all starts with the right keywords.

SEO Keywords for Roofers | How to Rank on Search

How to Choose the Best Roofing Keywords for Your Business

Before you start adding every roofing-related phrase to your homepage, take a step back and ask yourself a key question:

Who Is Your Ideal Roofing Customer? 

Do you primarily serve homeowners in need of emergency roof repairs? Are you focused on full roof replacements, commercial roofing projects, or insurance claim support after storm damage? Each audience uses different search terms, and understanding their intent is essential.

For example:

  • A homeowner with a leak might search “emergency roof repair near me”

  • A real estate agent could look for “roof inspection for home sale in [City]”

  • A business owner may Google “commercial flat roof contractor [City]”

Understanding the pain points and search behaviors of your target audience helps you choose keywords that directly match what they’re looking for.

Start With Your Core Services 

Begin by identifying your highest-demand services. These terms often have strong search volume and can form the foundation of your homepage, service pages, and ad campaigns. For example:

  • Roof repair near me

  • Roof replacement [City Name]

  • Metal roofing contractors

  • Shingle roof installation

Once you have your core terms, use tools like Google Keyword Planner, Ahrefs, or SEMrush to explore related keywords with strong traffic potential and low competition.

Research Your Competitors

Look at the top-ranking roofing companies in your area. What keywords are they using in their page titles, headings, and content? You can use SEO tools to uncover which terms are driving traffic to their sites—and where there might be gaps you can capitalize on. A little competitive research can go a long way in refining your own strategy.

Prioritize Long-Tail Keywords

Over 90 percent of all Google searches are long-tail keywords. These are more specific, often question-based terms that may not get thousands of searches a month, but they attract users who are ready to take action. Some examples include:

  • How much does a new roof cost in [City]

  • Best roofing contractor for insurance claims

  • Do I need to replace my roof after a hail storm

Long-tail keywords are ideal for blog posts, FAQ sections, and targeted landing pages. They align closely with customer intent and can bring in high-converting traffic when used strategically.

Ready to Improve Your Search Visibility Online? Get Your Free SEO Report!

Each report is hand-crafted by a team member at MarketKeep and comes with a customized video that walks you through your report visually. That way we can help you understand how your business is performing online, and what you can do better in order to connect with your customers in the moments that matter to them.

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The Best SEO Keywords for Roofers By Category

Organizing your keywords into categories makes it easier to build pages and campaigns around them:

General Roofer Keywords

These are your high-volume, go-to keywords. Ideal for your homepage, core service pages, and Google Ads campaigns, these terms help capture broad search intent from homeowners and property managers looking for roofing services.

  • roofing company near me
  • best roofing contractor
  • local roofer
  • roof repair services
  • roofing company open now
  • affordable roof replacement
  • top rated roofing contractor
  • full service roofing company

Local SEO Keywords (Insert Your City or Towns You Want to Serve)

These keywords help your roofing business appear in local search results when people in your area are looking for nearby contractors. They’re perfect for location-specific service pages, blog content, and Google Business Profile optimization.

  • roofing company in [City Name]
  • roof repair in [City Name]
  • roof replacement [City or Neighborhood]
  • emergency roofer in [City Name]
  • metal roofing contractor [City Name]
  • best roofing contractor in [Your Area]

Roofing Services Keywords 

These keywords align with specific roofing services and are perfect for targeted service pages or ads.

  • metal roof installation
  • flat roof repair
  • asphalt shingle roofing
  • storm damage roof inspection
  • new roof installation
  • residential roof replacement
  • commercial roof repair services

Emergency & Insurance Related Keywords 

These terms capture customers with urgent needs—ideal for PPC, landing pages, or homepage highlights.

  • emergency roof repair near me
  • leaking roof repair now
  • roof tarping service [City Name]
  • roof damage insurance claim help
  • hail damage roof inspection
  • 24 hour roof repair services

Commercial Roofing Keywords

If your company serves commercial or industrial properties, these keywords help target the right clients.

  • commercial roofing company
  • flat roof replacement
  • TPO roofing systems
  • roof coating contractor
  • roof inspection for commercial buildings
  • EPDM roof installation

For a complete list check out our blog: Top 50 SEO Keywords for Commercial Roofers 

Long-Tail Keywords for Blog or FAQ Strategy

These detailed search phrases may have lower volume, but they often indicate high intent. They’re great for blog content, FAQ sections, or landing pages.

  • how much does a roof replacement cost in [City]
  • do I need to replace my roof or just repair it
  • how to tell if your roof has storm damage
  • what to expect during a roof inspection
  • how long does a shingle roof last
  • best roofing materials for hot climates

How to Use The Top 50 SEO Keywords for Roofers Effectively 

Once you’ve identified the right keywords for your roofing business, it’s time to put them into action. Strategic placement of keywords across your website and online profiles will help improve your rankings, drive more traffic, and convert more leads into paying customers.

1. Optimize Your Website with the Right Roofing Keywords

Start by placing your most important keywords where Google looks first. These areas include:

  • Page titles and meta descriptions

  • H1 and H2 headings

  • URLs for service and location pages

  • Image file names and alt text

  • Internal links across blog posts and service pages

If you offer services like metal roofing, storm damage repair, or flat roof installation, make sure those phrases are naturally included in your content, not just listed out. Focus on helpful, user-friendly writing that aligns with what your customers are searching for.

2. Create Location-Specific Pages

If your roofing company operates in multiple cities, towns, or counties, don’t rely on just one service page to do all the work. Instead, create individual landing pages optimized for each location.

For example:

  • Roof replacement in Austin

  • Emergency roof repair in Round Rock

  • Metal roofing contractors in Cedar Park

Each page should include service details, mention local landmarks or neighborhoods, and provide unique content that reflects your work in that area.

3. Optimize Your Google Business Profile

Your Google Business Profile (GBP) is critical for showing up in the map pack and local search results. To maximize its visibility:

  • Use the same keywords your customers are searching for, such as “roof repair near me” or “best roofing contractor in [City]”

  • List your services clearly and keep your business hours up to date

  • Upload high-quality photos of your team, equipment, and completed projects

  • Encourage reviews from happy customers—and respond to them with professionalism

  • When replying, include relevant keywords where appropriate (e.g., “Thanks for trusting us with your shingle roof replacement in Houston!”)

4. Build a Keyword-Focused Content Strategy

Blog posts, FAQ sections, and service updates are powerful tools for capturing long-tail keyword traffic and answering common customer questions. Each piece of content should target one main keyword or topic. Examples include:

  • How much does a new roof cost in [City]

  • What to expect during a roof inspection

  • How to spot storm damage on your roof

  • Roof repair vs. roof replacement—what’s the difference?

Publishing informative, keyword-rich content regularly helps build trust with both your audience and search engines. It signals that your website is active, authoritative, and worth ranking on page one.

Ready to Improve Your Search Visibility Online? Get Your Free SEO Report!

Each report is hand-crafted by a team member at MarketKeep and comes with a customized video that walks you through your report visually. That way we can help you understand how your business is performing online, and what you can do better in order to connect with your customers in the moments that matter to them.

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The 50 Best SEO Keywords for Roofers (2025)

Keyword Competition Avg. Monthly Searches Competition Level
roofing companies near me 301,000 Low
near me roofing company 301,000 Low
roofing business near me 301,000 Low
roofers near me 246,000 Low
metal roofing 135,000 Medium
roofing companies 110,000 Low
shingle roofers 110,000 High
roof repair near me 90,500 Low
roof repairs 90,500 Low
roofer 49,500 Low
roofing contractors near me 49,500 Low
roofer supply near me 49,500 Medium
standing seam metal roof 40,500 Medium
replace roof 40,500 Low
gable roof 40,500 Low
standing seam steel roof 40,500 Medium
metal roof cost 27,100 Low
roofing contractors 27,100 Medium
metal roof prices 27,100 Medium
steel roofing cost 27,100 Medium
tile roofers 22,200 Low
commercial roofing 22,200 Low
slate roofers 22,200 Low
metal roofing near me 18,100 Low
steel roofing near me 18,100 Low
metal roof sheeting 18,100 High
commercial roofing contractors near me 14,800 Low
commercial roofers near me 14,800 Low
thatch roof 14,800 Low
leak in roof repair 14,800 Medium
metal roof sheeting 18,100 High
commercial roofing contractors near me 14,800 Low
commercial roofers near me 14,800 Low
thatch roof 14,800 Low
leak in roof repair 14,800 Medium
metal roof supply near me 14,800 Medium
gambrel roofs 14,800 Low
best roofing company near me 9,900 Medium
best roofers near me 9,900 Medium
metal roofing companies near me 9,900 Low
metal roofing contractors near me 9,900 Low
metal roof installers 9,900 Low
roofing services 9,900 Low
best roofing contractors near me 9,900 Medium
top rated roofers near me 9,900 Medium
steel roofing contractors near me 9,900 Low
good roofing companies near me 9,900 Medium
steel roof installers near me 9,900 Low
solar roofer 9,900 Medium
rolled roof 9,900 High

The 50 Best SEO Keywords for Roofers (2024)

Keyword Competition Avg. Monthly Searches Competition Level
roofers 74,000 Low
roofing companies near me 165,000 Medium
roofers near me 135,000 Medium
roof repair near me 49,500 Medium
metal roofing 110,000 High
roofing contractors near me 40,500 Low
erie metal roofs 9,900 Medium
metal roofing near me 22,200 Medium
roofing companies 90,500 Low
best roofing company near me 9,900 Low
roofing contractors 27,100 Low
roofers in my area 4,400 Medium
local roofing companies 8,100 Medium
standing seam metal roof 33,100 High
flat roof repair 5,400 Medium
roof repairs 90,500 Medium
best roofers near me 6,600 Medium
affordable roofers near me 3,600 Medium
metal roofing companies near me 9,900 Low
metal roof installers near me 9,900 Low
roofing quotes 1,600 Medium
metal roof repair near me 2,400 Medium
local roofers 3,600 Low
metal roofing contractors near me 9,900 Low
flat roof repair near me 1,300 Low
emergency roof repair near me 1,600 Medium
commercial roofing 14,800 Low
local roofers near me 1,600 Low
commercial roofing contractors near me 4,400 Low
erie roofing company 590 Medium
reliable roofing 2,400 Medium
roof repair cost 3,600 Medium
amish roofers near me 1,900 Medium
slate roof repair near me 1,300 Medium
roofing quotes near me 390 Medium
small roof repair near me 590 Medium
top 10 roofers near me 720 Medium
better business bureau roofers 590 Medium
leaky roof repair near me 4,400 Medium
patriot roofing 1,900 Low
reputable roofing contractors near me 590 Medium
rooofing companies in my area 720 Medium
steel roofing near me 22,200 Medium
roofing estimates near me 320 Medium
affordable roofing company 720 Medium
roof repair companies near me 2,900 Low
roof installers near me 1,000 Medium
commercial roofing company near me 3,600 Low
top roofing companies near me 1,600 Low
roofing contractors in my area 880 Medium

The 50 Best SEO Keywords for Roofers (2023)

Keyword Competition Avg. Monthly Searches Competition Level
roofers  246,000 Medium
roofers near me 135,000 High
roof repair 74,000 Medium
roofing contractors near me 40,500 Medium
roof repair near me 33,100 High
best roofing company near me 18,100 High
metal roofing near me 22,200 Medium
roof leak repair 14,800 Medium
flat roof repair 4,400 Medium
best choice roofing 8,100 Low
best roofers near me 5,400 High
local roofing companies 9,900 Medium
elite roofing 4,400 Low
commercial roofing 18,100 Low
roofers in my area 5,400 Medium
a1 roofing 2,900 Medium
advanced roofing 3,600 Low
affordable roofing 2,900 Medium
roof company near me 165,000 High
roofing services 6,600 Medium
american roofing 3,600 Medium
reliable roofing 2,400 Medium
legacy roofing 2,400 Medium
quality roofing 2,400 Medium
roof leak repair near me 3,600 High
local roofers 4,400 Medium
built up roof 2,900 Low
all american roofing 1,900 Low
roof restoration near me 210 Medium
best roofing 5,400 Medium
tile roof repair 2,400 Medium
slate roof repair 1,600 Medium
precision roofing 1,600 Medium
modern roofing 1,900 Medium
metal roof installers near me 2,900 Medium
roof company 74,000 Medium
local roofers near me 1,300 Medium
jb roofing 1,300 Low
metal roof company 2,400 Medium
emergency roof repair 2,900 Low
roofing services near me 1,600 Medium
recommended roofers near me 480 Medium
metal roofing contractors near me 3,600 Medium
valley roofing 4,400 Low
emergency roof repair near me 1,600 Medium
metal roof repair near me 1,900 Medium
garage roof repair 1,900 Medium
over the top roofing 880 Low
top notch roofing 1,000 Low
on top roofing 1,000 Low

The 50 Best SEO Keywords for Roofers (2022)

Keyword Competition Avg. Monthly Searches Competition Level
roofers near me 49,500 Medium
roof repair 40,500 Medium
roofing companies near me 40,500 Medium
roof repair near me 14,800 Medium
roof replacement cost 14,800 High
roof leak repair 8,100 High
commercial roofing 6,600 Medium
new roof cost 9,900 Medium
flat roof repair 2,900 High
affordable roofing 2,900 High
apex roofing 2,400 Medium
roof repair cost 3,600 High
roofing services 2,400 Medium
quality roofing 2,400 Medium
roofers in my area 2,900 Medium
local roofers 2,400 Medium
a1 roofing 2,400 Medium
local roofing companies 2,400 Medium
best roofing 2,400 Medium
integrity roofing 1,900 Medium
standing seam metal roof cost 1,900 High
reliable roofing 1,600 Medium
legacy roofing 1,600 Medium
emergency roof repair 1,300 Medium
commercial roofing companies 1,900 Medium
best roofing company 1,600 Medium
precision roofing 1,300 Medium
rubber roof repair 1,300 High
alpine roofing 1,000 Medium
best roofers near me 1,300 Medium
metal roof repair 1,300 High
heritage roofing 880 Medium
roof leak repair cost 1,300 Medium
commercial roof repair 1,300 Medium
slate roof repair 1,000 High
tile roof repair 1,600 High
metal roofing companies near me 1,300 High
jb roofing 1,000 Medium
metal roofing companies 1,300 High
modern roofing 880 Low
commercial roofers near me 1,000 Medium
local roofing companies near me 880 Low
best roofing company near me 1,300 Medium
metal roof installers near me 1,300 High
central roofing 720 Medium
recommended roofers near me 590 High
handyman roof repair near me 880 High
commercial roofing companies near me 880 Medium
roof leak repair near me 880 Medium
roof quotes 1,000 Medium

Ready to Improve Your Search Visibility Online? Get Your Free SEO Report!

Each report is hand-crafted by a team member at MarketKeep and comes with a customized video that walks you through your report visually. That way we can help you understand how your business is performing online, and what you can do better in order to connect with your customers in the moments that matter to them.

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Utilizing the Top SEO Keywords for Roofers

The key to ranking well when it comes to the top SEO keywords for roofers lies within 7 key components.

1. Making sure that your website is mobile-friendly, fast, and secure.

2. Incorporating your SEO keyword into top search results related to hair salons.

3. Optimizing your website’s content, title tags, headings, and meta descriptions for your keyword.

4. Claiming and optimizing your Google My Business Profile completely.

5. Claiming and filling out your local directly listings with the same consistent NAP (Name, Address Phone Number).

6. Creating a key-phrase-optimized blog that contains high-quality content that is updated regularly.

7. Using photos and videos in your text that has been properly optimized with your SEO keywords for roofers.

Local SEO for Roofers

Get found by the right customers in your city or service area

Local SEO is one of the most powerful ways to generate leads for your roofing company. Why? Because most homeowners searching for a roofing contractor are doing so on their phones—and they’re looking for someone nearby who can get the job done fast. When a user types “roof repair near me” or “roofer in [City],” your goal is to appear in the top three Google Maps listings—also known as the map pack.

How to Boost Your Local Visibility

Claim and Optimize Your Google Business Profile

Your Google Business Profile (GBP) is often your first impression in local search. To make the most of it, be sure to:

  • Use your exact business name, address, and phone number (NAP)

  • Choose relevant categories like Roofing Contractor, Roof Repair, Commercial Roofer

  • Upload professional photos of completed roofing jobs, your team, and service vehicles

  • Write a keyword-rich business description that reflects your services and locations

Keep It Active with Regular Posts

Posting regular updates shows Google that your business is engaged and trustworthy.

  • Share project photos, limited-time offers, roofing tips, or storm alerts

  • Highlight your service areas and promote emergency repair availability

  • Post seasonal updates about roof inspections or weather-related damage services

Encourage and Respond to Reviews

Reviews play a big role in local rankings and reputation.

  • Ask satisfied clients to leave a review after job completion

  • Respond to every review with professionalism and gratitude

  • Where appropriate, include keywords in your responses (e.g., “Thank you for trusting us with your roof replacement in Austin”)

Get Listed in Local Directories

Consistency is key for Local SEO. Make sure your business information matches exactly across platforms like:

  • Yelp

  • Angi (formerly Angie’s List)

  • BBB

  • Bing Places

  • Apple Maps

  • Houzz

  • Local Chamber of Commerce directories

Create City-Specific Service Pages

If your company serves multiple cities or counties, build a dedicated service page for each area you work in. These pages should be customized to include:

  • Keywords like Roofing Company in [City]

  • Local neighborhoods or landmarks

  • Testimonials or photos from past projects in that area

Examples:

  • Roof Replacement in Dallas

  • Emergency Roof Repair in Fort Worth

  • Metal Roofing Contractors in Arlington

These pages not only help with SEO, they also help customers feel like you truly serve their community.

On-Page SEO for Roofers

Make your website easy for Google to understand while at the same time hard for potential customers to ignore

On-page SEO is all about optimizing your website so that it ranks well in search results and delivers a great experience to every visitor. When your roofing site loads quickly, communicates clearly, and includes the right keywords, Google is more likely to trust and recommend it.

Where to Use SEO Keywords for Maximum Impact

To get the most value from your SEO keywords, use them strategically in areas where search engines (and users) pay the most attention:

  • Page Titles: Use clear, location-based phrases like Roofing Company in [City] | [Your Business Name]

  • Meta Descriptions: Write concise summaries with strong keywords, such as Need fast, affordable roof repair in [City]? Get a free estimate today.

  • Headings (H1, H2): Use natural keyword-rich headlines like Asphalt Shingle Roof Replacement in [City] or Trusted Residential Roofing Services

  • Body Content: Include your keywords where they fit naturally—avoid stuffing, but be clear and consistent

  • URLs: Use clean, keyword-friendly URLs like /roof-replacement-[city]

Create Dedicated Pages for Each Roofing Service 

Instead of listing all your services on one generic page, give each major offering its own space. This improves SEO, improves user experience, and gives your business a chance to rank for specific searches.

Examples include:

  • Residential Roof Replacement

  • Emergency Roof Repair

  • Metal Roofing Installation

  • Flat Roof Systems

  • Commercial Roof Inspections

Each page should focus on one core service, use location-specific keywords where appropriate, and include calls to action like “Schedule a Free Estimate” or “Request a Roof Inspection.”

Improve Your Site Speed and Mobile Experience

Roofing leads often come from homeowners searching on their phones—especially after storms or emergencies. Your website needs to be fast, mobile-responsive, and easy to navigate.

Use tools like Google PageSpeed Insights or GTmetrix to identify and fix performance issues. Your site should:

  • Load quickly on all devices

  • Be easy to use on smartphones

  • Include visible CTA buttons like Request a Quote or Call Now

Add Schema Markup To Your Site

Schema markup helps Google better understand your business—what services you offer, where you’re located, and how to contact you. Adding Local Business Schema can improve how your site appears in search results.

Use Google’s Structured Data Markup Helper to guide the setup. Include details like:

  • Business name

  • Address and service areas

  • Hours of operation

  • Service types (e.g., roof repair, commercial roofing, inspections)

Optimize Your Images for SEO

Photos are important for establishing trust, especially before-and-after shots or images of your crew on the job. But they also impact SEO.

Make sure every image:

  • Is compressed for fast loading

  • Has a descriptive filename (e.g., metal-roof-installation-austin.jpg)

  • Includes keyword-rich alt text (e.g., Metal roof installation completed in Austin, Texas)

This not only helps your rankings, it also boosts accessibility and increases the chances of showing up in Google Images.

Off-Page SEO for Roofers

Build trust, increase visibility, and strengthen your roofing company’s online reputation

Off-page SEO includes everything you do outside of your website to improve your rankings and online authority. The more trusted websites that link back to your site—and the more your business is mentioned across the web—the more confident Google becomes in recommending you to potential customers.

Ways to Strengthen Off-Page SEO

Earn High-Quality Backlinks

Think of backlinks as referrals from other websites. When credible sources link to your roofing site, it signals trust to search engines and helps boost your rankings.

  • Submit your business to roofing-relevant directories like Angi, BBB, HomeAdvisor, Houzz, and local Chamber of Commerce sites

  • Reach out to local home improvement blogs or real estate publications and offer to contribute articles or expert roofing insights

  • Get listed on niche sites like roofing forums, builder networks, or storm damage response directories

Promote Content on Social Media

Social media platforms are a great way to drive traffic and earn shares or links to your website.

  • Post project photos, before-and-after videos, seasonal tips, and special offers

  • Share educational blog posts like “What to Expect During a Roof Replacement” or “Signs of Storm Damage You Shouldn’t Ignore”

  • Use location-based hashtags like #HoustonRoofer or #RoofRepairAustin to reach homeowners in your service area

  • Engage with followers—respond to questions, share testimonials, and encourage word-of-mouth

Connect with the Local Community Online

Building relationships with other local businesses and organizations can lead to valuable backlinks and referrals.

  • Sponsor local events or home expos and ask for a link on the event’s website

  • Join neighborhood business associations or real estate networking groups that maintain online directories

  • Partner with home inspectors, realtors, or property managers and ask to be listed on their vendor or partner pages

Ask for Links from Happy Clients and Partners

If you’ve worked with real estate agents, general contractors, or property management firms, ask them to mention or link to your business on their website. These industry connections often lead to both increased exposure and high-authority backlinks.

Track and Maintain Your Backlink Profile

It’s important to keep track of who’s linking to your site and ensure the quality of those links remains high.

  • Use SEO tools like Ahrefs, Moz, or SEMrush to monitor new and lost backlinks

  • If you notice spammy or irrelevant sites linking to you, disavow them through Google Search Console to avoid hurting your rankings

Pro Tip: Tie It All Together With Google Analytics 

Track your performance by monitoring:

  • Which keywords are bringing traffic

  • Which pages get the most visitors

  • What search terms trigger your Google Business Profile

By tying in tools like Google Analytics, Google Search Console, and Google Business Profile Insights, you can refine your SEO strategy over time and continue climbing the ranks.

author avatar
Patrick Kurowski CEO/Founder
Patrick Kurowski is the Owner and Founder of MarketKeep and has been helping small business owners connect with their customers in the moments that matter most to them for over 15 years. He is passionate about small business website design, search engine optimization, and helping small business owners plan place and optimize their digital marketing strategies. To connect with Patrick and the rest of the MarketKeep marketing team follow MarketKeep on social media or shoot us an email!

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