SEO Keywords for Real Estate Agents

There is no getting around it, any SEO campaign you run for your real estate agency, no matter how brilliantly executed, stands or falls based on your target keywords. If your company has selected the right keywords, you will get more and more organic website traffic from Google as time goes on. Choose the wrong keywords, and your competition will surpass you. But there is plenty to be excited about! Did you know that there are over 135,000 U.S. based online searches for real estate agents each month? By optimizing your website with the Top SEO keywords for real estate agents you are providing yourself with inbound leads that will only serve to complement the ones you generate through referrals and traditional advertising methods. Here are the Top SEO Keywords for real estate agents in the United States courtesy of the Google Keyword Planner. 

The 50 Best SEO Keywords for real estate agents (2025)

How Real Estate Agents Can Use Long-Tail Keywords in Their SEO Strategy

For real estate agents, long-tail keywords are an essential part of an effective SEO strategy. Unlike broad terms like “homes for sale” or “real estate agent,” long-tail keywords target specific search queries, such as “affordable waterfront homes for sale in Naples, FL” or “best real estate agent for first-time homebuyers in Austin.” These keywords may have lower search volume, but they attract high-intent leads who are further along in the buying or selling process.

Why Long-Tail Keywords Matter for Real Estate Agents

Incorporating long-tail keywords into your SEO strategy can help you:

• Attract serious buyers and sellers – People searching for specific property types or locations are often ready to make a decision.
• Compete more effectively – Instead of trying to rank for highly competitive, broad terms, you can dominate niche searches that generate qualified leads.
• Enhance local SEO – Many long-tail keywords include location-specific terms, improving your visibility in local search results.

Finding the Right Long-Tail Keywords

To identify the best long-tail keywords for your real estate business, consider:

• Google’s Autocomplete and Related Searches – Start typing general real estate terms and see what specific phrases Google suggests.
• People Also Ask (PAA) Sections – Look at the questions that potential buyers and sellers are asking and create content to answer them.
• SEO Tools – Use tools like SEMrush, Ahrefs, or Google Keyword Planner to discover high-intent long-tail keywords with lower competition.

Optimizing Your Content with Long-Tail Keywords

Once you have a list of strong long-tail keywords, integrate them into:

• Property Listings – Use detailed descriptions such as “newly built 3-bedroom homes with mountain views in Denver.”
• Blog Posts – Create helpful content targeting specific buyer needs, like “Best neighborhoods in Charlotte for young professionals.”
• Landing Pages – Develop location-based and property-type pages optimized for searches like “luxury condos for sale in downtown Miami.”

By leveraging long-tail keywords, real estate agents can attract more qualified leads, improve search engine rankings, and connect with buyers and sellers looking for exactly what they offer.

The Three Steps You Need to Take to Rank Well 

Ranking your website to be the #1 search result in your area involves a number of key components, and executing those strategies correctly each and every time. As small business owners, we understand that our websites need to be optimized and indexed correctly, but here are the three main factors to consider.

Local SEO – Your website needs to be optimized for local searches. Local SEO helps you to target customers searching within a specific geographic location. This is important because 33% of all clicks, go to the top 3 search results on the 1st page of Google. So if you have optimized your website for local SEO, you will automatically guarantee yourself a share of 33% of all online searches for keywords relating to your company. Here at MarketKeep, we will do the work necessary to boost your ranking online in 4 steps.

1. Find high ranking search terms/queries your target audience is using
2. Build high-quality content that will attract website visitors
3. Optimize your  Google Business Profile to take advantage of local searches
4. Optimize your SEO strategy through your Google Analytics Account

On-Page SEO – A big part of our SEO services for real estate agents centers around on-page SEO. On-page SEO is the practice of optimizing each page of your website in order to rank higher in search results and earn more relevant traffic in search engines. That means optimizing each service you offer so that you can rank in the top search results not only for your company’s name but important searches related to the services you offer as well. We will also work on optimizing your meta tag titles and meta tag descriptions so that they successfully articulate what your agency does. 

Off-Page SEO – Have you ever noticed that when you search for your company in one location versus another you might rank differently? That is directly related to what is called, your Domain Rating. That is how strong of a website you have organically. Our off-page SEO services for real estate agents focus on finding high-quality websites to help link back towards your website. This link building strategy helps to ensure that no matter where you are searching from geographically, your website can be found in the top places.