Small Business SEO
SEO Keywords for Bookkeeping Services
Ready to start connecting with customers online?
Learn which keywords to utilize in order to drive traffic to your website
Why Does Search Engine Optimization Matter?
- 92% of all traffic online starts with a search.
- The top search result on Google gets 28% of clicks, while websites on the second page of searches receive less than 1% of all clicks.
- 75% of people who use search engines do not scroll past the 1st page.
Best SEO Keywords for Mortgage Lenders
There is no getting around it, any SEO campaign you run for your mortgage company, no matter how brilliantly executed, stands or falls based on your target keywords. If your company has selected the right keywords, you will get more and more organic website traffic from Google as time goes on. Choose the wrong keywords, and your competition will surpass you. But there is plenty to be excited about! Did you know that there are over 355,000 U.S. based online searches for mortgage lenders each month? By optimizing your website with the Top SEO keywords for mortgage lenders you are providing yourself with inbound leads that will only serve to complement the ones you generate through referrals and traditional advertising methods. Here are the Top SEO Keywords for mortgage lenders in the United States courtesy of the Google Keyword Planner.
Ready to Improve Your Search Visibility Online? Get Your Free SEO Report!
Each report is hand-crafted by a team member at MarketKeep and comes with a customized video that walks you through your report visually. That way we can help you understand how your business is performing online, and what you can do better in order to connect with your customers in the moments that matter to them.
wThe 50 Best SEO Keywords for Mortgage Lenders (2025)
| Keyword | Avg. Monthly Searches | Competition |
| calculating a mortgage loan | 4,090,000 | Low |
| rate for home loan | 1,220,000 | Low |
| rocket home loans | 823,000 | Low |
| b lenders | 450,000 | High |
| calculating home loan | 246,000 | Low |
| equity home loan | 165,000 | Medium |
| home equity lender | 165,000 | Medium |
| wells fargo mortgage company | 90,500 | Low |
| USDA lenders | 74,000 | Medium |
| current housing loan interest rate | 74,000 | Low |
| mortgage lender | 49,500 | Low |
| mortgage lenders | 49,500 | Low |
| chase mortgage rates | 49,500 | Low |
| veteran home loan | 49,500 | Low |
| nfcu mortgage rates | 49,500 | Low |
| navy federal credit union mortgage rates | 49,500 | Low |
| mortgage loan lenders | 49,500 | Low |
| home loan va | 49,500 | Low |
| veterans affairs home loan | 49,500 | Low |
| nfcu home loan rates | 49,500 | Low |
| chase mortgage interest rate | 49,500 | Low |
| home loan and mortgage loan | 49,500 | Low |
| mortgage broker | 40,500 | Low |
| best mortgage loan rates | 40,500 | Low |
| home loan percentage rates | 40,500 | Medium |
| mortgage loan broker | 40,500 | Low |
| lending broker | 40,500 | Low |
| lakeview mortgage company | 40,500 | Low |
| USDA home loan | 33,100 | Medium |
| refinancing home loan rates | 33,100 | Medium |
| USDA rural development home loans | 33,100 | Low |
| mortgage loan refinance rates | 33,100 | Medium |
| uwm united wholesale mortgage | 33,100 | Low |
| home loan refi rates | 33,100 | Medium |
| best mortgage lenders | 27,100 | Low |
| mortgage companies | 27,100 | Low |
| best home loan lenders | 27,100 | Low |
| best home mortgage lenders | 27,100 | Low |
| mortgage companies | 27,100 | Low |
| best home loan lenders | 27,100 | Low |
| best home mortgage lenders | 27,100 | Low |
| mortgage company | 27,100 | Low |
| current va home loan rates | 27,100 | Medium |
| best home lenders | 27,100 | Low |
| good mortgage lenders | 27,100 | Low |
| best mortgage loan companies | 27,100 | Low |
| best rated mortgage lenders | 27,100 | Low |
| top home loan lenders | 27,100 | Low |
| mortgage broker near me | 22,200 | Low |
| mortgage lenders near me | 22,200 | Low |
| mortgage loan refinance | 22,200 | Medium |
The 50 Best SEO Keywords for Mortgage Lenders (2023)
| Keyword | Avg. Monthly Searches | Competition |
| mortgage lenders | 12,100 | Medium |
| mortgage broker | 40,500 | Low |
| best mortgage lenders | 14,800 | Medium |
| mortgage broker near me | 14,800 | Low |
| mortgage companies | 12,100 | Medium |
| rocket mortgage rates | 9,900 | Medium |
| mortgage lender | 22,200 | Low |
| quickenloans.com | 320 | Low |
| newrez and home finance | 1,600 | Low |
| mortgage lenders near me | 9,900 | Low |
| home loans for bad credit | 12,100 | Medium |
| mortgage company | 6,600 | Low |
| private mortgage lenders | 2,400 | Medium |
| mortgage companies near me | 8,100 | Low |
| lenders near me | 4,400 | Medium |
| guaranteed rate mortgage | 3,600 | Low |
| mr cooper mortgage company | 2,900 | Low |
| pennymac usa | 2,900 | Low |
| my amerisave | 2,400 | Low |
| home lending | 1,300 | Low |
| loandepot com | 2,900 | Low |
| mortgages for bad credit | 3,600 | Medium |
| rocket mortgage heloc | 2,400 | Medium |
| local mortgage lenders | 2,900 | Medium |
| freedom mortgage com | 2,400 | Low |
| top mortgage lenders | 2,400 | Medium |
| rocket mortgage home equity loan | 2,400 | Medium |
| mortgage finance | 2,400 | Low |
| quicken loans mortgage rates | 2,400 | Medium |
| rocket mortgage pre approval | 1,900 | Medium |
| mortgage banker | 6,600 | Low |
| servicing loandepot | 1,900 | Low |
| finda a mortgage broker | 1,000 | Low |
| home lenders | 2,400 | Medium |
| homebridge mortgage | 1,600 | Low |
| online mortgage lenders | 1,900 | Medium |
| commercial mortgage broker | 1,300 | Low |
| united mortgage wholesale | 90,500 | Low |
| reverse mortgage companies | 1,900 | Medium |
| subprime lending | 1,600 | Low |
| best refinance companies | 1,600 | Low |
| carrington mortgage company | 1,600 | Low |
| best mortgage companies | 2,400 | Medium |
| top home loan lenders | 480 | Medium |
| best home loan lenders | 2,400 | Medium |
| best mortgage broker | 1,000 | Low |
| home financing company | 590 | Low |
| best va loan lenders | 1,900 | Medium |
| rocket mortgage rates today | 1,600 | Medium |
| bad credit mortgage lenders | 1,900 | Medium |
| va lenders | 1,900 | Medium |
The 50 Best SEO Keywords for Mortgage Lenders (2022)
| Keyword | Avg. Monthly Searches | Competition |
| mortgage lenders | 14,800 | Medium |
| mortgage broker | 22,200 | Medium |
| best mortgage lenders | 12,100 | High |
| mortgage companies | 12,100 | High |
| fha home loan | 14,800 | High |
| bad credit home loans | 18,100 | Medium |
| mortgage lender | 9,900 | Medium |
| rocket mortgage rates | 8,100 | Medium |
| quicken loans rates | 8,100 | Medium |
| mortgage broker near me | 6,600 | Medium |
| citizens one home loans | 9,900 | Low |
| pennymac usa | 8,100 | Low |
| mortgage companies near me | 8,100 | Medium |
| mortgage lenders near me | 6,600 | Medium |
| mortgage company | 4,400 | Medium |
| current home loan interest rates | 4,400 | Medium |
| mobile home loans | 5,400 | High |
| usaa home loans | 4,400 | Medium |
| home loan pre approval | 5,400 | High |
| quicken loans mortgage rates | 3,600 | Medium |
| sofi mortgage | 2,400 | Medium |
| manufactured home loans | 3,600 | High |
| best home loan rates | 1,300 | High |
| subprime lending | 2,400 | Low |
| wells fargo home loans | 3,600 | Medium |
| home mortgage loans | 2,400 | High |
| quicken loans mortgage | 2,400 | Medium |
| average home loan interest rate | 2,400 | Medium |
| navy federal home loan | 2,900 | Medium |
| veterans home loans | 3,600 | High |
| home loan interest rates today | 2,400 | High |
| private mortgage lenders | 1,600 | High |
| best mortgage companies | 2,400 | High |
| home loan rates today | 1,900 | High |
| capital one home loans | 2,400 | Medium |
| top mortgage lenders | 1,900 | High |
| chase home loans | 2,400 | Medium |
| gmfs mortgage | 1,600 | Low |
| prequalify for home loan | 2,900 | High |
| fha lenders | 1,600 | High |
| bad credit mortgage lenders | 1,900 | High |
| 0 down home loans | 1,900 | High |
| best bank for home loan | 1,000 | High |
| reverse mortgage companies | 1,600 | High |
| no money down home loans | 1,900 | High |
| reverse mortgage lenders | 1,300 | High |
| zero down home loans | 1,600 | High |
| pennymac home loans | 1,600 | Low |
| home lenders | 1,300 | High |
| conventional home loan | 1,600 | Medium |
| very bad credit home loans | 1,300 | High |
Utilizing the Top SEO Keywords for Mortgage Lenders
The key to ranking well when it comes to the top SEO keywords for mortgage lenders it falls within 7 key components.
1. Making sure that your website is mobile-friendly, fast, and secure.
2. Incorporating your SEO keyword into top search results related to mortgage lenders.
3. Optimizing your website’s content, title tags, headings, and meta descriptions for your keyword.
4. Claiming and optimizing your Google My Business Profile completely.
5. Claiming and filling out your local directly listings with the same consistent NAP (Name, Address Phone Number).
6. Creating a key-phrase-optimized blog that contains high-quality content that is updated regularly.
7. Using photos and videos in your text that have been properly optimized with your SEO keywords for mortgage lenders.
The Three Steps You Need to Take to Rank Well
Ranking your website to be the #1 search result in your area involves a number of key components, and executing those strategies correctly each and every time. As small business owners, we understand that our websites need to be optimized and indexed correctly, but here are the three main factors to consider.
Local SEO – Your website needs to be optimized for local searches. Local SEO helps you to target customers searching within a specific geographic location. This is important because 33% of all clicks, go to the top 3 search results on the 1st page of Google. So if you have optimized your website for local SEO, you will automatically guarantee yourself a share of 33% of all online searches for keywords relating to your business. Here at MarketKeep, we will do the work necessary to boost your ranking online.
Our first step is to determine which keywords will be the most valuable to your website. From there we create content based on these keywords to help entice clients. Our 3rd step is to optimize your Google Business Profile so that your business appears in local maps searches as well as general search results. Finally, we will tie it all together through Google Analytics, to ensure that you can track and monitor the success of your Local SEO campaign.
On-Page SEO – A big part of our SEO services for mortgage lenders centers around on-page SEO. On-page SEO is the practice of optimizing each page of your website in order to rank higher in search results and earn more relevant traffic in search engines. That means optimizing each service you offer so that you can rank in the top search results not only for your companies names but important searches related to the services you offer as well. We will also work on optimizing your meta tag titles and meta tag descriptions so that they successfully articulate what your firm does.
Off-Page SEO – Have you ever noticed that when you search for your business in one location versus another you might rank differently? That is directly related to what is called, your Domain Rating. That is how strong of a website you have organically. Our off-page SEO services for mortgage lenders focus on finding high-quality websites to help link back towards your website. This link building strategy helps to ensure that no matter where you are searching from geographically, your website can be found in the top places.
Ready To Get Started?
Learn about our small business SEO Services
& SEO Packages And How Your Site Can Rank Higher.
About MarketKeep
MarketKeep is a digital marketing agency for small businesses and start-ups based in Towson, Md. Our goal is to help small business owners plan, place, and optimize their digital marketing strategies. MarketKeep is proud to offer our clients the following services:
Website Design – As a website design company we build websites that represent you and your brand and instantly builds a connection with your customers online. To learn more about our website design capabilities please contact our website designers.
SEO Company – As a Maryland SEO Company, we partner with small businesses to help grow their organic presence online through on-page, off-page, and reputation management techniques. To learn more about our SEO services for small businesses please contact our SEO team.
Pay Per Click Experts – As your SEM Agency MarketKeep will plan, place, and optimize your SEM campaigns so that you are maximizing your SEM campaign. To learn more about our SEM Services please contact our SEM team.
Social Media Management – Tired of running your social media accounts on a daily basis? Not sure what to post? As your Social Media Marketing Assistants MarketKeep will plan, place, and optimize your social media strategies. To connect contact our Social Media Management Team today.
Local SEO – So many of us rely on our phones to find businesses and products that are close by. Don’t miss out on an opportunity to connect with customers in your backyard. As a Local SEO agency MarketKeep helps to position your business online to acquire Local SEO searches. Learn more by contacting our Local SEO Agency Team.