Small Business SEO
SEO Keywords for Lawyers
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Learn which keywords to utilize in order to drive traffic to your website
Why Does Search Engine Optimization Matter?
- 92% of all traffic online starts with a search.
- The top search result on Google gets 28% of clicks, while websites on the second page of searches receive less than 1% of all clicks.
- 75% of people who use search engines do not scroll past the 1st page.
The Top SEO Keywords for Lawyers
There is no getting around it, any SEO campaign you run for your law firm, no matter how brilliantly executed, stands or falls based on your target keywords. If your company has selected the right keywords, you will get more and more organic website traffic from Google as time goes on. Choose the wrong keywords, and your competition will surpass you. But there is plenty to be excited about! Did you know that there are over 201,000 U.S. based online searches for lawyers each month? By optimizing your website with the Top SEO keywords for lawyers you are providing yourself with inbound leads that will only serve to complement the ones you generate through referrals and traditional advertising methods. Here are the Top SEO Keywords for lawyers in the United States courtesy of the Google Keyword Planner.
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The 50 Best SEO Keywords for Lawyers (2025)
| Keyword Competition | Avg. Monthly Searches | Competition Level |
| injury lawyer near me | 368,000 | Low |
| personal injury lawyer near me | 368,000 | Low |
| personal injury attorney near me | 368,000 | Low |
| lawyer | 301,000 | Low |
| personal injury lawyer | 246,000 | Low |
| car accident lawyers near me | 246,000 | Low |
| lawyer for personal injury | 246,000 | Low |
| immigration lawyer | 135,000 | Medium |
| family lawyers near me | 135,000 | Low |
| personal injury attorney | 135,000 | Low |
| disability lawyer near me | 135,000 | Medium |
| family attorney near me | 135,000 | Low |
| child support lawyer | 135,000 | Low |
| family law attorney near me | 135,000 | Low |
| family law lawyers near me | 135,000 | Low |
| family court lawyers near me | 135,000 | Low |
| ssdi lawyers near me | 135,000 | Medium |
| family court attorney near me | 135,000 | Low |
| lawyers near me | 110,000 | Medium |
| auto accident lawyers near me | 110,000 | Low |
| attorneys near me | 110,000 | Low |
| car accident attorney near me | 110,000 | Low |
| workman’s comp lawyers | 110,000 | Low |
| car wreck lawyer near me | 110,000 | Low |
| criminal defense attorney near me | 110,000 | Low |
| workers compensation attorney | 110,000 | Low |
| criminal defense lawyers near me | 110,000 | Low |
| attorney at law near me | 110,000 | Medium |
| divorce lawyers near me | 90,500 | Medium |
| criminal defense attorney | 90,500 | Low |
| DUI lawyer near me | 90,500 | Low |
| DUI attorney near me | 90,500 | Low |
| employment lawyers near me | 90,500 | Low |
| dwi layers near me | 90,500 | Low |
| employment attorney near me | 90,500 | Low |
| labor attorney near me | 90,500 | Low |
| dwi attorney near me | 90,500 | Low |
| labor law attorney near me | 90,500 | Low |
| employment law attorney near me | 90,500 | Low |
| workplace lawyers near me | 90,500 | Low |
| labour lawyers near me | 90,500 | Low |
| drunk driving lawyer near me | 90,500 | Low |
| injury lawyer | 74,000 | Low |
| divorce lawyer | 74,000 | Low |
| family law attorney | 74,000 | Low |
| family lawyer | 74,000 | Low |
| workers comp lawyers near me | 74,000 | Low |
| truck accident lawyer | 74,000 | Low |
| law firm | 74,000 | Low |
| ssdi attorney | 74,000 | Low |
The 50 Best SEO Keywords for Lawyers (2023)
| Keyword Competition | Avg. Monthly Searches | Competition Level |
| lawyer | 246,000 | Low |
| solicitor | 22,200 | Low |
| lawyers near me | 135,000 | Low |
| barrister | 27,100 | Low |
| divorce lawyers near me | 90,500 | Medium |
| family law | 40,500 | Low |
| immigration lawyer | 110,000 | Medium |
| law firm | 60,500 | Low |
| solicitors near me | 210 | Low |
| attorneys near me | 74,000 | Low |
| find a solicitor | 110 | Low |
| immigration lawyer near me | 60,500 | Medium |
| real estate attorney | 49,500 | Low |
| divorce attorney near me | 60,500 | Medium |
| divorce lawyers | 90,500 | Low |
| donotpay | 14,800 | Low |
| family law attorney | 49,500 | Low |
| family lawyers near me | 110,000 | Low |
| real estate lawyer | 33,100 | Low |
| corporate lawyer | 9,900 | Low |
| personal injury attorney | 110,000 | Low |
| employment lawyer | 22,200 | Low |
| business attorney near me | 22,200 | Low |
| pro bono lawyers | 27,100 | Medium |
| litigator | 8,100 | Low |
| commercial law | 1,900 | Low |
| the lawyer | 1,600 | Low |
| find a lawyer | 4,400 | Medium |
| law firms near me | 27,100 | Low |
| disability lawyers near me | 40,500 | Medium |
| wrongful termination | 18,100 | Medium |
| rottenborn lawyer | 170 | Low |
| medical malpractice lawyers | 40,500 | Low |
| calbar attorney search | 14,800 | Low |
| child custody lawyer | 18,100 | Low |
| good lawyers near me | 6,600 | Medium |
| public law | 1,900 | Low |
| accident lawyer | 27,100 | Medium |
| real estate lawyer near me | 18,100 | Low |
| personal injury lawyer near me | 60,500 | Low |
| family law attorney near me | 110,000 | Low |
| probate lawyer | 18,100 | Medium |
| tax attorney near me | 27,100 | Medium |
| custody lawyers near me | 40,500 | Low |
| estate attorney near me | 22,200 | Medium |
| estate lawyers near me | 27,100 | Medium |
| wrongful termination lawyer | 18,100 | Medium |
| accident attorney | 22,200 | Low |
| malpractice lawyer | 14,800 | Medium |
| pro bono lawyers near me | 14,800 | Medium |
The 50 Best SEO Keywords for Lawyers (2022)
| Keyword Competition | Avg. Monthly Searches | Competition Level |
| lawyer | 165,000 | Low |
| attorney | 135,000 | Low |
| immigration lawyer | 74,000 | Medium |
| lawyers near me | 90,500 | Medium |
| personal injury lawyer | 60,500 | Medium |
| divorce lawyer | 49,500 | Medium |
| car accident lawyer | 49,500 | Medium |
| divorce lawyers | 40,500 | High |
| bankruptcy attorney | 49,500 | MEdium |
| law firm | 27,100 | Low |
| barrister | 22,200 | Low |
| divorce attorney | 40,500 | Medium |
| family law | 33,100 | Medium |
| divorce lawyers near me | 40,500 | High |
| solicitor | 18,100 | Low |
| employment law | 33,100 | Medium |
| real estate attorney | 33,100 | Medium |
| family law attorney | 33,100 | Medium |
| immigration lawyer near me | 27,100 | Medium |
| personal injury attorney | 27,100 | Medium |
| real estate lawyer | 27,100 | Medium |
| injury lawyer | 22,200 | Medium |
| business law | 18,100 | Low |
| accident lawyer | 22,200 | Medium |
| criminal defense attorney | 22,200 | Medium |
| divorce attorney near me | 22,200 | Medium |
| david boies | 14,800 | Low |
| attorney at law | 14,800 | Medium |
| bankruptcy lawyer | 22,200 | High |
| law office | 14,800 | Low |
| corporate law | 9,900 | Low |
| law firms near me | 12,100 | Low |
| car accident attorney | 14,800 | Medium |
| immigration attorney | 14,800 | Medium |
| tax attorney | 12,100 | Medium |
| workers comp lawyer | 18,100 | High |
| bankruptcy lawyers near me | 18,100 | High |
| malpractice lawyer | 14,800 | Medium |
| medical malpractice lawyer | 18,100 | Medium |
| employment attorney | 14,800 | Medium |
| family lawyer near me | 14,800 | High |
| accident attorney | 12,100 | Medium |
| michael avenatti nike | 9,900 | Low |
| estate planning attorney | 9,900 | Medium |
| probate lawyer | 12,100 | Medium |
| tax lawyer | 12,100 | Medium |
| injury attorney | 9,900 | Medium |
| medical malpractice attorney | 12,100 | Medium |
| law offices near me | 12,100 | Medium |
| dui lawyer | 9,900 | Medium |
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Utilizing the Top SEO Keywords for Lawyers
The key to ranking well when it comes to the top SEO keywords for lawyers it falls within 7 key components.
1. Making sure that your website is mobile-friendly, fast, and secure.
2. Incorporating your SEO keyword into top search results related to lawyers
3. Optimizing your website’s content, title tags, headings, and meta descriptions for your keyword.
4. Claiming and optimizing your Google My Business Profile completely.
5. Claiming and filling out your local directly listings with the same consistent NAP (Name, Address Phone Number).
6. Creating a key-phrase-optimized blog that contains high-quality content that is updated regularly.
7. Using photos and videos in your text that have been properly optimized with your SEO keywords for lawyers
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