Small Business SEO
SEO Keywords for Insurance Companies
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Why Does Search Engine Optimization Matter?
- 92% of all traffic online starts with a search.
- The top search result on Google gets 28% of clicks, while websites on the second page of searches receive less than 1% of all clicks.
- 75% of people who use search engines do not scroll past the 1st page.
The Top SEO Keywords for Insurance Companies
There is no getting around it, any SEO campaign you run for your insurance company, no matter how brilliantly executed, stands or falls based on your target keywords. If your company has selected the right keywords, you will get more and more organic website traffic from Google as time goes on. Choose the wrong keywords, and your competition will surpass you. But there is plenty to be excited about! Did you know that there are over 110,000 U.S. based online searches for insurance companies each month? By optimizing your website with the Top SEO keywords for insurance companies you are providing yourself with inbound leads that will only serve to complement the ones you generate through referrals and traditional advertising methods. Here are the Top SEO Keywords for insurance companies in the United States courtesy of the Google Keyword Planner.
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The 50 Best SEO Keywords for Insurance Companies (2025)
Keyword Competition | Avg. Monthly Searches | Competition Level |
progressive insurance company | 1,220,000 | Medium |
cheap car insurance | 823,000 | High |
deltadental | 673,000 | Low |
car insurance companies | 450,000 | Medium |
car insurance company | 450,000 | Medium |
geico insurance company | 450,000 | High |
state farm insurance | 450,000 | Medium |
aaa insurance | 368,000 | Medium |
insurance company | 301,000 | Medium |
renters insurance | 301,000 | High |
usaa insurance | 301,000 | High |
all states insurance | 301,000 | High |
usaa car insurance | 246,000 | Medium |
my cigna | 246,000 | Low |
direct auto insurance company | 246,000 | Medium |
geico car insurance | 201,000 | Medium |
roots insurance | 201,000 | High |
aaa insurance near me | 165,000 | Low |
travel insurance | 135,000 | High |
private medical insurance | 135,000 | Low |
state farm near me | 135,000 | Low |
fred loya insurance | 135,000 | Low |
loya insurance company | 135,000 | Low |
tri care | 135,000 | Low |
state farm car insurance | 110,000 | Medium |
geico quote | 110,000 | High |
fred loya | 110,000 | Medium |
geico get a quote | 110,000 | High |
life insurance companies | 90,500 | Medium |
state farm renters insurance | 90,500 | Medium |
progressive car insurance | 90,500 | Medium |
geico home insurance | 90,500 | Medium |
auto insurance companies | 74,000 | Low |
ambetter insurance | 74,000 | Medium |
health insurance companies | 74,000 | Low |
liberty mutual car insurance | 74,000 | Low |
best car insurance companies | 74,000 | Low |
aaa insurance quote | 74,000 | Medium |
insurance broker near me | 74,000 | Low |
insurance brokers | 74,000 | Low |
best auto insurance companies | 74,000 | Low |
insurance agencies | 74,000 | Low |
ghi emblem health | 74,000 | Low |
life insurance policy | 60,500 | High |
best car insurance | 60,500 | Medium |
state farm auto insurance | 60,500 | Low |
the general auto insurance | 60,500 | Medium |
allstate car insurance | 60,500 | Low |
progressive insurance quote | 60,500 | Medium |
geico insurance quote | 60,500 | Medium |
How Insurance Companies Can Use Long-Tail Keywords To Maximize Their SEO Strategy
For insurance companies, long-tail keywords are a crucial part of an effective SEO strategy. Unlike broad terms like “car insurance” or “home insurance,” long-tail keywords target specific search queries, such as “affordable car insurance for young drivers in Texas” or “best homeowners insurance for coastal properties in Florida.” These keywords may have lower search volume, but they attract high-intent leads who are closer to purchasing a policy.
Why Long-Tail Keywords Matter for Insurance Companies
Incorporating long-tail keywords into your SEO strategy can help your insurance company:
- Attract high-intent customers – People searching for detailed insurance solutions are more likely to be ready to purchase.
- Reduce competition – Broad insurance terms are highly competitive, whereas long-tail keywords offer a better chance to rank higher in search results.
- Improve local SEO – Many insurance searches include location-specific terms, making it easier to rank in regional searches like “best business insurance provider in Chicago.”
Finding the Right Long-Tail Keywords
To identify the best long-tail keywords for your insurance business, consider:
- Google’s Autocomplete and Related Searches – Type general insurance terms into Google and look at the suggested phrases.
- People Also Ask (PAA) Sections – Review common questions potential customers are asking and create content to answer them.
- SEO Tools – Use tools like SEMrush, Ahrefs, or Google Keyword Planner to uncover long-tail keyword variations with lower competition.
Optimizing Your Content with Long-Tail Keywords
Once you have a list of strong long-tail keywords, integrate them into:
- Service Pages – Optimize landing pages with specific keyword phrases such as “comprehensive commercial property insurance for small businesses.”
- Blog Posts – Write informative content answering common questions, like “How to choose the right health insurance plan for freelancers.”
- Local Pages – Develop location-based pages targeting searches like “affordable life insurance agents in San Diego.”
By leveraging long-tail keywords, insurance companies can attract more qualified leads, improve their search engine rankings, and connect with customers looking for tailored insurance solutions.
The 50 Best SEO Keywords for Insurance Companies (2023)
Keyword Competition | Avg. Monthly Searches | Competition Level |
insurance companies | 165,000 | Medium |
cheap car insurance | 368,000 | Medium |
renters insurance | 246,000 | Medium |
national insurance | 12,100 | Low |
aaa insurance | 246,000 | Low |
usaa insurance | 110,000 | Medium |
car insurance companies | 135,000 | Low |
geico quote | 90,500 | Low |
fred loya | 110,000 | Low |
great west life | 1,300 | Low |
state farm near me | 90,500 | Low |
insurance policy | 12,100 | Low |
life insurance policy | 40,500 | Medium |
aaa auto insurance | 74,000 | Low |
geico car insurance | 74,000 | Low |
state farm car insurance | 60,500 | Medium |
best car insurance | 60,500 | Medium |
usaa car insurance | 60,500 | Low |
usaa com | 40,500 | Low |
budget direct car insurance | 70 | Medium |
life insurance companies | 49,500 | Medium |
progressive car insurance | 60,500 | Low |
fred loya insurance | 74,000 | Low |
usaa auto insurance | 40,500 | Low |
auto insurance companies | 60,500 | Medium |
geico auto insurance | 40,500 | Low |
assurant renters insurance | 33,100 | Low |
esure car insurance | 720 | Low |
aaa car insurance | 40,500 | Low |
triple a insurance | 40,500 | Low |
geico renters insurance | 33,100 | Low |
cheap car insurance quotes | 49,500 | Low |
aflac insurance | 40,500 | Medium |
geico com | 27,100 | Low |
state farm auto insurance | 33,100 | Medium |
youi car insurance | 70 | Low |
geico home insurance | 33,100 | Low |
geico insurance quote | 40,500 | Low |
asurion verizon | 27,100 | Low |
met life insurance | 33,100 | Low |
life insurance corporation | 33,100 | Low |
assurant insurance | 27,100 | Low |
best auto insurance | 27,100 | Medium |
reinsurance | 12,100 | Low |
youi insurance | 110 | Low |
state farm renters insurance | 33,100 | Medium |
state farm quote | 33,100 | Medium |
progressive insurance quote | 33,100 | Low |
best life insurance | 18,100 | Medium |
insurance companies near me | 49,500 | Low |
The 50 Best SEO Keywords for Insurance Companies (2022)
Keyword Competition | Avg. Monthly Searches | Competition Level |
insurance companies | 110,000 | High |
cheap car insurance | 201,000 | Hih |
geico quote | 165,000 | Medium |
progressive auto insurance | 135,000 | Medium |
root insurance | 90,500 | High |
cheap auto insurance | 90,500 | High |
my cigna | 74,000 | Low |
geico car insurance | 74,000 | Medium |
car insurance companies | 49,500 | High |
progressive quote | 60,500 | Medium |
delta dental insurance | 60,500 | Medium |
usaa car insurance | 49,500 | Medium |
fred loya | 49,500 | Medium |
usaa auto insurance | 49,500 | Medium |
globe life insurance | 49,500 | Medium |
progressive insurance quote | 40,500 | Medium |
aaa auto insurance | 40,500 | Medium |
geico auto insurance | 40,500 | Medium |
geico insurance quote | 40,500 | Medium |
fred loya insurance | 33,100 | Medium |
geico home insurance | 33,100 | Medium |
life insurance companies | 33,100 | High |
health insurance companies | 27,100 | High |
auto insurance companies | 33,100 | High |
best car insurance | 27,100 | High |
insurance agency | 33,100 | Low |
state farm auto insurance | 27,100 | Medium |
aetna medicare | 27,100 | High |
humana medicare | 27,100 | High |
alfac insurance | 27,100 | Medium |
aaa car insurance | 27,100 | Medium |
insurance companies near me | 27,100 | High |
surety | 18,100 | Low |
amerprise insurance | 27,100 | Medium |
insurance broker | 18,100 | Medium |
allstate near me | 27,100 | Low |
state farm car insurance | 22,200 | Medium |
progressive home insurance | 22,200 | Medium |
national insurance | 12,100 | Medium |
geico near me | 22,200 | Medium |
ameritas dental | 22,200 | Low |
state farm renters insurance | 22,200 | Medium |
massmutual 401K | 22,200 | Low |
aetna health insurance | 18,100 | Medium |
ambetter insurance | 18,100 | Medium |
assurant renters insurance | 18,100 | Low |
aussrant insurance | 27,100 | Medium |
metlife auto insurance | 18,100 | Medium |
sell aflact | 18,100 | Low |
state farm insurance quotes | 18,100 | Medium |
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Utilizing the Top SEO Keywords for Insurance Companies
The key to ranking well when it comes to the top SEO keywords for insurance companies it falls within 7 key components.
1. Making sure that your website is mobile-friendly, fast, and secure.
2. Incorporating your SEO keyword into top search results related to insurance companies
3. Optimizing your website’s content, title tags, headings, and meta descriptions for your keyword.
4. Claiming and optimizing your Google My Business Profile completely.
5. Claiming and filling out your local directly listings with the same consistent NAP (Name, Address Phone Number).
6. Creating a key-phrase-optimized blog that contains high-quality content that is updated regularly.
7. Using photos and videos in your text that have been properly optimized with your SEO keywords for insurance companies
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