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Small Business SEO

SEO Keywords for Insurance Companies

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Learn which keywords to utilize in order to drive traffic to your website

Why Does Search Engine Optimization Matter?

  • 92% of all traffic online starts with a search.
  • The top search result on Google gets 28% of clicks, while websites on the second page of searches receive less than 1% of all clicks.
  • 75% of people who use search engines do not scroll past the 1st page.

The Top SEO Keywords for Insurance Companies

There is no getting around it, any SEO campaign you run for your insurance company, no matter how brilliantly executed, stands or falls based on your target keywords. If your company has selected the right keywords, you will get more and more organic website traffic from Google as time goes on. Choose the wrong keywords, and your competition will surpass you. But there is plenty to be excited about! Did you know that there are over 110,000 U.S. based online searches for insurance companies each month? By optimizing your website with the Top SEO keywords for insurance companies you are providing yourself with inbound leads that will only serve to complement the ones you generate through referrals and traditional advertising methods. Here are the Top SEO Keywords for insurance companies in the United States courtesy of the Google Keyword Planner

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Each report is hand-crafted by a team member at MarketKeep and comes with a customized video that walks you through your report visually. That way we can help you understand how your business is performing online, and what you can do better in order to connect with your customers in the moments that matter to them. 

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The 50 Best SEO Keywords for Insurance Companies (2025)

Keyword Competition Avg. Monthly Searches Competition Level
progressive insurance company 1,220,000 Medium
cheap car insurance 823,000 High
deltadental 673,000 Low
car insurance companies 450,000 Medium
car insurance company 450,000 Medium
geico insurance company  450,000 High
state farm insurance 450,000 Medium
aaa insurance 368,000 Medium
insurance company 301,000 Medium
renters insurance 301,000 High
usaa insurance 301,000 High
all states insurance 301,000 High
usaa car insurance 246,000 Medium
my cigna 246,000 Low
direct auto insurance company 246,000 Medium
geico car insurance 201,000 Medium
roots insurance 201,000 High
aaa insurance near me 165,000 Low
travel insurance 135,000 High
private medical insurance 135,000 Low
state farm near me 135,000 Low
fred loya insurance 135,000 Low
loya insurance company 135,000 Low
tri care 135,000 Low
state farm car insurance 110,000 Medium
geico quote 110,000 High
fred loya 110,000 Medium
geico get a quote 110,000 High
life insurance companies 90,500 Medium
state farm renters insurance 90,500 Medium
progressive car insurance 90,500 Medium
geico home insurance 90,500 Medium
auto insurance companies 74,000 Low
ambetter insurance 74,000 Medium
health insurance companies 74,000 Low
liberty mutual car insurance 74,000 Low
best car insurance companies 74,000 Low
aaa insurance quote 74,000 Medium
insurance broker near me 74,000 Low
insurance brokers 74,000 Low
best auto insurance companies 74,000 Low
insurance agencies 74,000 Low
ghi emblem health 74,000 Low
life insurance policy 60,500 High
best car insurance 60,500 Medium
state farm auto insurance 60,500 Low
the general auto insurance 60,500 Medium
allstate car insurance 60,500 Low
progressive insurance quote 60,500 Medium
geico insurance quote 60,500 Medium

How Insurance Companies Can Use Long-Tail Keywords To Maximize Their SEO Strategy 

For insurance companies, long-tail keywords are a crucial part of an effective SEO strategy. Unlike broad terms like “car insurance” or “home insurance,” long-tail keywords target specific search queries, such as “affordable car insurance for young drivers in Texas” or “best homeowners insurance for coastal properties in Florida.” These keywords may have lower search volume, but they attract high-intent leads who are closer to purchasing a policy.

Why Long-Tail Keywords Matter for Insurance Companies

Incorporating long-tail keywords into your SEO strategy can help your insurance company:

  • Attract high-intent customers – People searching for detailed insurance solutions are more likely to be ready to purchase.
  • Reduce competition – Broad insurance terms are highly competitive, whereas long-tail keywords offer a better chance to rank higher in search results.
  • Improve local SEO – Many insurance searches include location-specific terms, making it easier to rank in regional searches like “best business insurance provider in Chicago.”

Finding the Right Long-Tail Keywords

To identify the best long-tail keywords for your insurance business, consider:

  • Google’s Autocomplete and Related Searches – Type general insurance terms into Google and look at the suggested phrases.
  • People Also Ask (PAA) Sections – Review common questions potential customers are asking and create content to answer them.
  • SEO Tools – Use tools like SEMrush, Ahrefs, or Google Keyword Planner to uncover long-tail keyword variations with lower competition.

Optimizing Your Content with Long-Tail Keywords

Once you have a list of strong long-tail keywords, integrate them into:

  • Service Pages – Optimize landing pages with specific keyword phrases such as “comprehensive commercial property insurance for small businesses.”
  • Blog Posts – Write informative content answering common questions, like “How to choose the right health insurance plan for freelancers.”
  • Local Pages – Develop location-based pages targeting searches like “affordable life insurance agents in San Diego.”

By leveraging long-tail keywords, insurance companies can attract more qualified leads, improve their search engine rankings, and connect with customers looking for tailored insurance solutions.

The 50 Best SEO Keywords for Insurance Companies (2023)

Keyword Competition Avg. Monthly Searches Competition Level
insurance companies 165,000 Medium
cheap car insurance 368,000 Medium
renters insurance 246,000 Medium
national insurance 12,100 Low
aaa insurance 246,000 Low
usaa insurance 110,000 Medium
car insurance companies 135,000 Low
geico quote 90,500 Low
fred loya 110,000 Low
great west life 1,300 Low
state farm near me 90,500 Low
insurance policy 12,100 Low
life insurance policy 40,500 Medium
aaa auto insurance 74,000 Low
geico car insurance 74,000 Low
state farm car insurance 60,500 Medium
best car insurance 60,500 Medium
usaa car insurance 60,500 Low
usaa com 40,500 Low
budget direct car insurance 70 Medium
life insurance companies 49,500 Medium
progressive car insurance 60,500 Low
fred loya insurance 74,000 Low
usaa auto insurance 40,500 Low
auto insurance companies 60,500 Medium
geico auto insurance 40,500 Low
assurant renters insurance 33,100 Low
esure car insurance 720 Low
aaa car insurance 40,500 Low
triple a insurance 40,500 Low
geico renters insurance 33,100 Low
cheap car insurance quotes 49,500 Low
aflac insurance 40,500 Medium
geico com 27,100 Low
state farm auto insurance 33,100 Medium
youi car insurance 70 Low
geico home insurance 33,100 Low
geico insurance quote 40,500 Low
asurion verizon 27,100 Low
met life insurance 33,100 Low
life insurance corporation 33,100 Low
assurant insurance 27,100 Low
best auto insurance 27,100 Medium
reinsurance 12,100 Low
youi insurance 110 Low
state farm renters insurance 33,100 Medium
state farm quote 33,100 Medium
progressive insurance quote 33,100 Low
best life insurance 18,100 Medium
insurance companies near me 49,500 Low

The 50 Best SEO Keywords for Insurance Companies (2022)

Keyword Competition Avg. Monthly Searches Competition Level
insurance companies 110,000 High
cheap car insurance 201,000 Hih
geico quote 165,000 Medium
progressive auto insurance 135,000 Medium
root insurance 90,500 High
cheap auto insurance 90,500 High
my cigna 74,000 Low
geico car insurance 74,000 Medium
car insurance companies 49,500 High
progressive quote 60,500 Medium
delta dental insurance 60,500 Medium
usaa car insurance 49,500 Medium
fred loya 49,500 Medium
usaa auto insurance 49,500 Medium
globe life insurance 49,500 Medium
progressive insurance quote 40,500 Medium
aaa auto insurance 40,500 Medium
geico auto insurance 40,500 Medium
geico insurance quote 40,500 Medium
fred loya insurance 33,100 Medium
geico home insurance 33,100 Medium
life insurance companies 33,100 High
health insurance companies 27,100 High
auto insurance companies 33,100 High
best car insurance 27,100 High
insurance agency 33,100 Low
state farm auto insurance 27,100 Medium
aetna medicare 27,100 High
humana medicare 27,100 High
alfac insurance 27,100 Medium
aaa car insurance 27,100 Medium
insurance companies near me 27,100 High
surety 18,100 Low
amerprise insurance 27,100 Medium
insurance broker 18,100 Medium
allstate near me 27,100 Low
state farm car insurance 22,200 Medium
progressive home insurance 22,200 Medium
national insurance 12,100 Medium
geico near me 22,200 Medium
ameritas dental 22,200 Low
state farm renters insurance 22,200 Medium
massmutual 401K 22,200 Low
aetna health insurance 18,100 Medium
ambetter insurance 18,100 Medium
assurant renters insurance 18,100 Low
aussrant insurance 27,100 Medium
metlife auto insurance 18,100 Medium
sell aflact 18,100 Low
state farm insurance quotes 18,100 Medium

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Utilizing the Top SEO Keywords for Insurance Companies

The key to ranking well when it comes to the top SEO keywords for insurance companies it falls within 7 key components.

1. Making sure that your website is mobile-friendly, fast, and secure.

2. Incorporating your SEO keyword into top search results related to insurance companies

3. Optimizing your website’s content, title tags, headings, and meta descriptions for your keyword.

4. Claiming and optimizing your Google My Business Profile completely.

5. Claiming and filling out your local directly listings with the same consistent NAP (Name, Address Phone Number).

6. Creating a key-phrase-optimized blog that contains high-quality content that is updated regularly.

7. Using photos and videos in your text that have been properly optimized with your SEO keywords for insurance companies

About MarketKeep

MarketKeep is a digital marketing agency for small businesses and start-ups based in Towson, Md. Our goal is to help small business owners plan, place, and optimize their digital marketing strategies. MarketKeep is proud to offer our clients the following services:

Website Design – As a website design company we build websites that represent you and your brand and instantly builds a connection with your customers online. To learn more about our website design capabilities please contact our website designers

SEO Company – As a Maryland SEO Company, we partner with small businesses to help grow their organic presence online through on-page, off-page, and reputation management techniques. To learn more about our SEO services for small businesses please contact our SEO team

Pay Per Click Experts – As your SEM Agency MarketKeep will plan, place, and optimize your SEM campaigns so that you are maximizing your SEM campaign. To learn more about our SEM Services please contact our SEM team

Social Media Management – Tired of running your social media accounts on a daily basis? Not sure what to post? As your Social Media Marketing Assistants MarketKeep will plan, place, and optimize your social media strategies. To connect contact our Social Media Management Team today. 

Local SEO – So many of us rely on our phones to find businesses and products that are close by. Don’t miss out on an opportunity to connect with customers in your backyard. As a Local SEO agency MarketKeep helps to position your business online to acquire Local SEO searches. Learn more by contacting our Local SEO Agency Team