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Best SEO Keywords for Insurance Companies

  There is no getting around it, any SEO campaign you run for your insurance company, no matter how brilliantly executed, stands or falls based on your target keywords. If you have selected the right keywords, you will get more and more organic website traffic from Google as time goes on. Choose the wrong keywords, and your competition will surpass you. But there is plenty to be excited about! Did you know that there are over 3,700,000 U.S. based online searches for insurance companies each month? By optimizing your website with the Top SEO keywords for insurance companies you are providing yourself with inbound leads that will only serve to complement the ones you generate through referrals and traditional advertising methods. Here are the Top SEO Keywords for insurance companies in the United States courtesy of the Google Keyword Planner

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The 50 Best SEO Keywords for Insurance Companies

Keyword CompetitionAvg. Monthly SearchesCompetition Level
insurance companies110,000High
cheap car insurance201,000Hih
geico quote165,000Medium
progressive auto insurance135,000Medium
root insurance90,500High
cheap auto insurance 90,500High
my cigna74,000Low
geico car insurance74,000Medium
car insurance companies49,500High
progressive quote60,500Medium
delta dental insurance60,500Medium
usaa car insurance49,500Medium
fred loya49,500Medium
usaa auto insurance49,500Medium
globe life insurance49,500Medium
progressive insurance quote40,500Medium
aaa auto insurance40,500Medium
geico auto insurance40,500Medium
geico insurance quote40,500Medium
fred loya insurance33,100Medium
geico home insurance33,100Medium
life insurance companies33,100High
health insurance companies27,100High
auto insurance companies33,100High
best car insurance27,100High
insurance agency33,100Low
state farm auto insurance27,100Medium
aetna medicare27,100High
humana medicare27,100High
alfac insurance27,100Medium
aaa car insurance27,100Medium
insurance companies near me27,100High
surety18,100Low
amerprise insurance27,100Medium
insurance broker18,100Medium
allstate near me27,100Low
state farm car insurance22,200Medium
progressive home insurance22,200Medium
national insurance12,100Medium
geico near me22,200Medium
ameritas dental22,200Low
state farm renters insurance22,200Medium
massmutual 401K22,200Low
aetna health insurance18,100Medium
ambetter insurance18,100Medium
assurant renters insurance18,100Low
aussrant insurance27,100Medium
metlife auto insurance18,100Medium
sell aflact18,100Low
state farm insurance quotes18,100Medium

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Utilizing the Top SEO Keywords for Insurance Companies

The key to ranking well when it comes to the top SEO keywords for insurance companies it falls within 7 key components.

1. Making sure that your website is mobile-friendly, fast, and secure.

2. Incorporating your SEO keyword into top search results related to insurance companies

3. Optimizing your website’s content, title tags, headings, and meta descriptions for your keyword.

4. Claiming and optimizing your Google My Business Profile completely.

5. Claiming and filling out your local directly listings with the same consistent NAP (Name, Address Phone Number).

6. Creating a key-phrase-optimized blog that contains high-quality content that is updated regularly.

7. Using photos and videos in your text that have been properly optimized with your SEO keywords for insurance companies

The Three Steps You Need to Take to Rank Well 

Ranking your website to be the #1 search result in your area involves a number of key components, and executing those strategies correctly each and every time. As small business owners, we understand that our websites need to be optimized and indexed correctly, but here are the three main factors to consider.

Local SEO – Your website needs to be optimized for local searches. Local SEO helps you to target customers searching within a specific geographic location. This is important because 33% of all clicks, go to the top 3 search results on the 1st page of Google. So if you have optimized your website for local SEO, you will automatically guarantee yourself a share of 33% of all online searches for keywords relating to your company. Here at MarketKeep, we will do the work necessary to boost your ranking online in 4 steps.

  1. Find high ranking search terms/queries your target audience is using
  2. Build high-quality content that will attract website visitors
  3. Optimize your  Google Business Profile to take advantage of local searches
  4. Optimize your SEO strategy through your Google Analytics Account

On-Page SEO – 

A big part of our SEO services for insurance companies centers around on-page SEO. On-page SEO is the practice of optimizing each page of your website in order to rank higher in search results and earn more relevant traffic in search engines. That means optimizing each service you offer so that you can rank in the top search results not only for your company’s name but important searches related to the services you offer as well. We will also work on optimizing your meta tag titles and meta tag descriptions so that they successfully articulate what your agency does. 

Off-Page SEO –

 Have you ever noticed that when you search for your company in one location versus another you might rank differently? That is directly related to what is called, your Domain Rating. That is how strong of a website you have organically. Our off-page SEO services for insurance companies focus on finding high-quality websites to help link back towards your website. This link building strategy helps to ensure that no matter where you are searching from geographically, your website can be found in the top places.

About MarketKeep

MarketKeep is a digital marketing agency for small businesses and start-ups based in Towson, Md. Our goal is to help small business owners plan, place, and optimize their digital marketing strategies. MarketKeep is proud to offer our clients the following services:

Website Design – As a website design company we build websites that represent you and your brand and instantly builds a connection with your customers online. To learn more about our website design capabilities please contact our website designers

SEO Company – As a Maryland SEO Company, we partner with small businesses to help grow their organic presence online through on-page, off-page, and reputation management techniques. To learn more about our SEO services for small businesses please contact our SEO team

Pay Per Click Experts – As your SEM Agency MarketKeep will plan, place, and optimize your SEM campaigns so that you are maximizing your SEM campaign. To learn more about our SEM Services please contact our SEM team

Social Media Management – Tired of running your social media accounts on a daily basis? Not sure what to post? As your Social Media Marketing Assistants MarketKeep will plan, place, and optimize your social media strategies. To connect contact our Social Media Management Team today. 

Local SEO – So many of us rely on our phones to find businesses and products that are close by. Don’t miss out on an opportunity to connect with customers in your backyard. As a Local SEO agency MarketKeep helps to position your business online to acquire Local SEO searches. Learn more by contacting our Local SEO Agency Team