Small Business SEO
SEO Keywords for Fitness Centers
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Learn which keywords to utilize in order to drive traffic to your website
Why Does Search Engine Optimization Matter?
- 92% of all traffic online starts with a search.
- The top search result on Google gets 28% of clicks, while websites on the second page of searches receive less than 1% of all clicks.
- 75% of people who use search engines do not scroll past the 1st page
Top SEO Keywords for Fitness Centers
There is no getting around it, any SEO campaign you run for your fitness center, no matter how brilliantly executed, stands or falls based on your target keywords. If your company has selected the right keywords, you will get more and more organic website traffic from Google as time goes on. Choose the wrong keywords, and your competition will surpass you. But there is plenty to be excited about! Did you know that there are over 18,000,000 U.S. based online searches for fitness centers? By optimizing your website with the Top SEO keywords for fitness centers you are providing yourself with inbound leads that will only serve to complement the ones you generate through referrals and traditional advertising methods. Here are the Top SEO Keywords for fitness centers in the United States courtesy of the Google Keyword Planner.
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The 50 Best SEO Keywords for Fitness Centers – 2025
Keyword | Avg. Monthly Searches | Competition |
gym | 3,350,000 | Low |
near gym near me | 2,240,000 | Low |
gyms near me | 1,830,000 | Low |
fitness gyms near me | 1,830,000 | Low |
fitness clubs near me | 1,830,000 | Low |
orangetheory gym | 673,000 | Low |
fitness center | 110,000 | Low |
boxing gym near me | 110,000 | Low |
golds gym near me | 110,000 | Low |
fitness centers near me | 110,00 | Low |
equinox gym near me | 110,000 | Low |
fitness center with pool near me | 110,000 | Low |
fitness near me gym | 110,000 | Low |
fitness facilities near me | 110,000 | Low |
exercise facilities near me | 110,000 | Low |
womens gym | 90,500 | Low |
YMCA gyms | 90,500 | Low |
24 hour gyms near me | 74,000 | Low |
24 hour gym | 74,000 | Low |
24 hr gym | 74,000 | Low |
24 fitness gym | 74,000 | Low |
member gym | 74,000 | Low |
gym memberships near me | 49,500 | Medium |
24 hr gym near me | 49,500 | Low |
24 hour fitness gym | 49,500 | Low |
gym equinox | 49,500 | Low |
cheap gyms near me | 40,500 | Medium |
lifetime gym | 40,500 | Low |
affordable gyms near me | 40,500 | Medium |
gym passes | 40,500 | Low |
life gym | 40,500 | Low |
best gyms near me | 33,100 | Low |
gyms with childcare near me | 33,100 | Low |
nice gyms near me | 33,100 | Low |
top rated gyms near me | 33,100 | Low |
childrens gym | 33,100 | Medium |
private gyms near me | 27,100 | Low |
valley fitness | 27,100 | Low |
gyms with childcare | 22,200 | Low |
women only gym | 22,200 | Low |
ladies only gym | 22,200 | Low |
female only gym | 22,200 | Low |
gyms that have daycare | 22,200 | Low |
health clubs near me | 18,100 | Low |
fitness gym | 18,100 | Low |
women’s gym near me | 18,100 | Low |
good gyms near me | 18,100 | Low |
fitness studios near me | 18,100 | Low |
gyms open near me | 18,100 | Low |
female gyms near me | 18,100 | Low |
The 50 Best SEO Keywords for Fitness Centers – 2023
Keyword | Avg. Monthly Searches | Competition |
gym | 2,240,000 | Low |
gym near me | 1,830,000 | Low |
planet fitness near me | 673,000 | Low |
LA fitness near me | 246,000 | Low |
the gym | 27,100 | Low |
home gym | 74,000 | High |
planet fitness hours | 135,000 | Low |
anytime fitness near me | 90,500 | Low |
crossfit near me | 110,000 | Low |
LA fitness hours | 110,000 | Low |
boxing classes near me | 74,000 | Low |
boxing gyms near me | 165,000 | Low |
24 hour fitness near me | 110,000 | Low |
kick boxing near me | 74,000 | Low |
gold gym | 823,000 | Low |
tonal gym | 60,500 | High |
boxing near me | 60,500 | Low |
golds gym near me | 60,500 | Low |
planet fitness membership | 60,500 | Low |
city fitness | 14,800 | Low |
gym membership | 40,500 | Low |
bungee fitness | 22,200 | Low |
fitness near me | 60,500 | Low |
club fitness | 60,500 | Low |
ladies gym near me | 1,000 | Low |
boxing gym | 90,500 | Low |
fitness factory | 27,100 | Low |
gym workout | 18,100 | High |
crunch fitness near me | 33,100 | Low |
gym near me with fees | 210 | Low |
la fitness membership | 27,100 | Low |
gyms open near me | 18,100 | Low |
ultimate fitness | 4,400 | Low |
best gym near me | 27,100 | Low |
health and fitness | 12,100 | Low |
planet fitness locations | 40,500 | Low |
fitness classes near me | 27,100 | Low |
spin classes near me | 40,500 | Low |
fitness center | 74,000 | Low |
tru fit | 74,000 | Low |
fitness center near me | 60,500 | Low |
smart gym | 1,900 | High |
boxing classes | 27,100 | Low |
power gym | 1,600 | Medium |
crossfit gyms near me | 33,100 | Low |
blink fitness near me | 22,200 | Low |
fitness gym | 12,100 | Low |
anytime fitness price | 9,900 | Low |
back exercises gym | 6,600 | Medium |
smart fitness | 2,900 | High |
The 50 Best SEO Keywords for Fitness Centers – 2022
Keyword | Avg. Monthly Searches | Competition |
gym | 1,000,000 | Low |
gym near me | 1,220,000 | Low |
planet fitness near me | 368,00 | Low |
fitness | 201,000 | Low |
LA fitness near me | 165,000 | Low |
crossfit near me | 135,00 | Low |
24 hour fitness near me | 110,000 | Low |
fitness near me | 60,500 | Low |
anytime fitness near me | 60,500 | Low |
home gym | 49,500 | High |
fitness center | 40,500 | Low |
planet fitness membership | 49,500 | Low |
fitness center near me | 49,500 | Low |
golds gym near me | 49,500 | Low |
powerhouse gym | 33,100 | Low |
anytime fitness cost | 33,100 | Low |
LA fitness membership | 33,100 | Low |
reddit fitness | 22,200 | Low |
LA fitness guest pass | 27,100 | Low |
spin classes near me | 40,500 | Low |
gym workout | 18,100 | Medium |
24 hour gym | 27,100 | Low |
crossfit gyms near me | 27,100 | Low |
fitness factory | 22,200 | Low |
kickboxing classes | 22,200 | Low |
24 hour gym near me | 27,100 | Low |
fitness classes near me | 18,100 | Low |
muscle and fitness | 18,100 | Low |
kickboxing classes near me | 18,100 | Low |
nearby gym | 22,200 | Low |
mma gym | 14,800 | Low |
workout classes near me | 18,100 | Low |
health club | 12,100 | Low |
cheap gyms near me | 14,800 | Medium |
youfit near me | 18,100 | Low |
muscle beach | 12,100 | Low |
crossfit gym | 14,800 | Low |
leg day workout | 14,800 | Low |
gyms around me | 14,800 | Low |
best gym near me | 12,100 | Low |
mens fitness | 14,800 | Low |
fitness gym | 9,900 | Low |
anytime fitness price | 12,100 | Low |
fitness gym near me | 14,800 | Low |
bodyboss | 9,900 | High |
24 hour fitness membership | 14,800 | Low |
city fitness | 8,100 | Low |
kids gym | 14,800 | High |
solar panel distributor | 390 | High |
edward jones financial | 590 | Low |
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Utilizing the Top SEO Keywords for fitness centers
The key to ranking well when it comes to the top SEO keywords for accountants lies within 7 key components.
1. Making sure that your website is mobile-friendly, fast, and secure.
2. Incorporating your SEO keyword into top search results related to fitness centers.
3. Optimizing your website’s content, title tags, headings, and meta descriptions for your keyword.
4. Claiming and optimizing your Google My Business Profile completely.
5. Claiming and filling out your local directly listings with the same consistent NAP (Name, Address Phone Number).
6. Creating a key-phrase-optimized blog that contains high-quality content that is updated regularly.
7. Using photos and videos in your text that has been properly optimized with your SEO keywords for fitness centers.
The Three Steps You Need to Take to Rank Well
Ranking your website to be the #1 search result in your area involves a number of key components, and executing those strategies correctly each and every time. As small business owners, we understand that our websites need to be optimized and indexed correctly, but here are the three main factors to consider.
Local SEO – Your website needs to be optimized for local searches. Local SEO helps you to target customers searching within a specific geographic location. This is important because 33% of all clicks, go to the top 3 search results on the 1st page of Google. So if you have optimized your website for local SEO, you will automatically guarantee yourself a share of 33% of all online searches for keywords relating to your business. Here at MarketKeep, we will do the work necessary to boost your ranking online.
Our first step is to determine which keywords will be the most valuable to your company. From there we create content based on these keywords to help entice clients. Our 3rd step is to optimize your Google Business Profile so that your business appears in local maps searches as well as general search results. Finally, we will tie it all together through Google Analytics, to ensure that you can track and monitor the success of your Local SEO campaign.
On-Page SEO – A big part of our SEO services for fitness centers around on-page SEO. On-page SEO is the practice of optimizing each page of your website in order to rank higher in search results and earn more relevant traffic in search engines. That means optimizing each service you offer so that you can rank in the top search results not only for your companies names but important searches related to the services you offer as well. We will also work on optimizing your meta tag titles and meta tag descriptions so that they successfully articulate what your firm does.
Off-Page SEO – Have you ever noticed that when you search for your firm in one location versus another you might rank differently? That is directly related to what is called, your Domain Rating. That is how strong of a website you have organically. Our off-page SEO services for fitness centers focus on finding high-quality websites to help link back towards your website. This link building strategy helps to ensure that no matter where you are searching from geographically, your website can be found in the top places.
About MarketKeep
MarketKeep is a digital marketing agency for small businesses and start-ups based in Towson, Md. Our goal is to help small business owners plan, place, and optimize their digital marketing strategies. MarketKeep is proud to offer our clients the following services:
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