The Top SEO Keywords for Commercial Real Estate Agents

There is no getting around it, any SEO campaign you run for your commercial real estate agency, no matter how brilliantly executed, stands or falls based on your target keywords. If your company has selected the right keywords, you will get more and more organic website traffic from Google as time goes on. Choose the wrong keywords, and your competition will surpass you. But there is plenty to be excited about! Did you know that there are over 110,000 U.S. based online searches for commercial real estate agents each month? By optimizing your website with the Top SEO keywords for commercial real estate agents you are providing yourself with inbound leads that will only serve to complement the ones you generate through referrals and traditional advertising methods. Here are the Top SEO Keywords for commercial real estate agents in the United States courtesy of the Google Keyword Planner. 

How Commercial Real Estate Agents Can Use Long-Tail Keywords In Their SEO Strategy

When it comes to SEO, long-tail keywords can be a game-changer for commercial real estate agents looking to attract high-intent leads. Unlike broad keywords such as “commercial real estate” or “office space for rent,” long-tail keywords are more specific phrases that cater to niche audiences. These keywords typically have lower search volume but higher conversion potential because they align with what serious buyers, sellers, and tenants are searching for online.

Why Long-Tail Keywords Matter

Long-tail keywords help commercial real estate agents:

• Target a specific audience – Instead of competing for highly competitive, generic search terms, long-tail keywords allow you to rank for more precise searches.
• Capture leads with high intent – A user searching for “warehouse space for lease in Baltimore near I-95” is much more likely to convert than someone searching for “commercial real estate.”
• Improve local SEO – Many long-tail keywords include location-specific phrases, which can help boost visibility in local search results.

How to Find the Right Long-Tail Keywords

To identify the best long-tail keywords for your SEO strategy, consider:

• Google’s Autocomplete and Related Searches – Start typing a broad keyword into Google, and see what suggested phrases appear.
• People Also Ask (PAA) Sections – Look at Google’s PAA section to find common questions related to commercial real estate.
• SEO Tools – Use platforms like SEMrush, Ahrefs, or Google Keyword Planner to discover long-tail variations with high intent.

Optimizing Your Content with Long-Tail Keywords

Once you’ve identified strong long-tail keywords, incorporate them naturally into:

• Blog Posts – Create content answering common questions, such as “How to Find Affordable Retail Space for Lease in Miami.”
• Property Listings – Use detailed descriptions with long-tail keywords like “modern coworking office space for rent in downtown Atlanta.”
• Landing Pages – Build location-specific pages optimized for long-tail searches like “Industrial Real Estate Brokers in Houston.”

By leveraging long-tail keywords, commercial real estate agents can drive targeted traffic, improve their search rankings, and increase their chances of connecting with serious clients.