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SEO Keywords for Casinos

SEO for Casinos

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Top SEO Keywords for Casinos

  There is no getting around it, any SEO campaign you run for your casino, no matter how brilliantly executed, stands or falls based on your target keywords. If your company has selected the right keywords, you will get more and more organic website traffic from Google as time goes on. Choose the wrong keywords, and your competition will surpass you. But there is plenty to be excited about! Did you know that there are over 12,000,000 U.S. based online searches for casinos each month? By optimizing your website with the Top SEO keywords for casinos you are providing yourself with inbound leads that will only serve to complement the ones you generate through referrals and traditional advertising methods. Here are the Top SEO Keywords for casinos in the United States courtesy of the Google Keyword Planner

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The 50 Best SEO Keywords for Casinos

Keyword  Avg. Monthly Searches Competition
poker 110,000 Low
casino near me 550,000 Low
jackpot city 1,600 Low
mohegan sun 201,000 Low
online casino 40,500 High
blackjack 135,000 Low
roulette 49,500 Low
free slots 165,000 Low
slot 49,500 Medium
foxwoods 165,000 Low
cosmopolitan las vegas 135,000 Low
borgata 90,500 Low
golden nugget 110,000 Medium
chumba casino 201,000 Low
hard rock casino 110,000 Low
star casino 1,600 Low
slot machine 49,500 High
planet hollywood las vegas 60,500 Low
winstar 74,000 Low
raging bull casino 40,500 Low
winstar casino 74,000 Low
777 casino 1,000 Low
casino games 33,100 Medium
online poker 33,100 Medium
morongo casino 90,500 Low
roulette wheel 33,100 High
harrahs 49,500 Low
circus circus las vegas 40,500 Low
fallsview casino 4,400 Low
jackpot city casino 390 Low
horseshoe casino 49,500 Low
heart of vegas 22,200 Low
red rock casino 40,500 Low
craps 27,100 Low
free slot games 49,500 Medium
slots of vegas 33,100 Low
free casino games 40,500 High
excalibur las vegas 27,100 Low
grand sierra resort 33,100 Low
turning stone 40,500 Low
video poker 33,100 Low
admiral casino 22,200 Low
roulette table 33,100 Low
texas holdem poker 9,900 Medium
doubledown casino 27,100 Low
planet 7 casino 40,500 Low
party poker 4,400 Low
foxwoods casino 49,500 Low
emperors palace 5,400 Low
betfair casino 12,100 Medium

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Utilizing the Top SEO Keywords for Casinos

The key to ranking well when it comes to the top SEO keywords for casinos lies within 7 key components.

1. Making sure that your website is mobile-friendly, fast, and secure.

2. Incorporating your SEO keyword into top search results related to casinos.

3. Optimizing your website’s content, title tags, headings, and meta descriptions for your keyword.

4. Claiming and optimizing your Google My Business Profile completely.

5. Claiming and filling out your local directly listings with the same consistent NAP (Name, Address Phone Number).

6. Creating a key-phrase-optimized blog that contains high-quality content that is updated regularly.

7. Using photos and videos in your text that have been properly optimized with your SEO keywords for casinos.

The Three Steps You Need to Take to Rank Well 

Ranking your website to be the #1 search result in your area involves a number of key components, and executing those strategies correctly each and every time. As small business owners, we understand that our websites need to be optimized and indexed correctly, but here are the three main factors to consider.

Local SEO – Your website needs to be optimized for local searches. Local SEO helps you to target customers searching within a specific geographic location. This is important because 33% of all clicks, go to the top 3 search results on the 1st page of Google. So if you have optimized your website for local SEO, you will automatically guarantee yourself a share of 33% of all online searches for keywords relating to your business. Here at MarketKeep, we will do the work necessary to boost your ranking online.

Our first step is to determine which keywords will be the most valuable to your company.  From there we create content based on these keywords to help entice clients. Our 3rd step is to optimize your Google Business Profile so that your business appears in local maps searches as well as general search results. Finally, we will tie it all together through Google Analytics, to ensure that you can track and monitor the success of your Local SEO campaign.

On-Page SEO – A big part of our SEO services for casinos centers around on-page SEO. On-page SEO is the practice of optimizing each page of your website in order to rank higher in search results and earn more relevant traffic in search engines. That means optimizing each service you offer so that you can rank in the top search results not only for your companies names but important searches related to the services you offer as well. We will also work on optimizing your meta tag titles and meta tag descriptions so that they successfully articulate what your business does. 

Off-Page SEO – Have you ever noticed that when you search for your company in one location versus another you might rank differently? That is directly related to what is called, your Domain Rating. That is how strong of a website you have organically. Our off-page SEO services for casinos focus on finding high-quality websites to help link back towards your website. This link building strategy helps to ensure that no matter where you are searching from geographically, your website can be found in the top places.

About MarketKeep

MarketKeep is a digital marketing agency for small businesses and start-ups based in Towson, Md. Our goal is to help small business owners plan, place, and optimize their digital marketing strategies. MarketKeep is proud to offer our clients the following services:

Website Design – As a website design company we build websites that represent you and your brand and instantly builds a connection with your customers online. To learn more about our website design capabilities please contact our website designers

SEO Company – As a Maryland SEO Company, we partner with small businesses to help grow their organic presence online through on-page, off-page, and reputation management techniques. To learn more about our SEO services for small businesses please contact our SEO team

Pay Per Click Experts – As your SEM Agency MarketKeep will plan, place, and optimize your SEM campaigns so that you are maximizing your SEM campaign. To learn more about our SEM Services please contact our SEM team

Social Media Management – Tired of running your social media accounts on a daily basis? Not sure what to post? As your Social Media Marketing Assistants MarketKeep will plan, place, and optimize your social media strategies. To connect contact our Social Media Management Team today. 

Local SEO – So many of us rely on our phones to find businesses and products that are close by. Don’t miss out on an opportunity to connect with customers in your backyard. As a Local SEO agency MarketKeep helps to position your business online to acquire Local SEO searches. Learn more by contacting our Local SEO Agency Team