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SEO Help For My Website? Have you tried searching that on Google?

As a business owner myself I am constantly searching SEO help for my website. Understanding where to look, and what the practices are is criticial to the sucess of your company. SEO help for my website is not something you should just be thinking about on the weekend, but should be a topic of conversation everyday. So in this blog post we are going to review three items.

 

  1. How Does SEO Work
  2. Difference In Choosing Your Keywords
  3. Crafting the Perfect Website Page for SEO

SEO Help for my website? Understanding How It Works.

You have to view Search Engine Optimization as a pie. There are a lot of different ways you can slice a pie, but according to Google and Moz there are 8 separate ways, and trust us they are not cut equally.
1. My Business Signals – 19%
The business signals for your website make up 19% of your total SEO score. Your Business Signals include items such as; how close your are the person searching. AKA your proximity to them. The keywords in your business title. So if you are a music store, and the person is looking for a music store, it’s a connection made in heaven!
2. Link Signals – 17%
The link signals for your website make up 17% of your total SEO score. Links signals can include items such as inbound anchor text. An example of an inbound anchor text is, MarketKeep – the preferred marketing assistant for small business owners. The more websites that link back to your website, the better it is. It just valids your business.
3. On-Page Signals – 14%
The on-page signals for your website make up 14% of your total SEO score. The presence of your NAP plays a big role in on-page signals. NAP stands for Name, Address, and Phone Number btw. Keywords in your page titles, and the domain authority of your website.
4. Citation Signals – 13%
How many third party websites such as Yelp, Foursquare, or Yellowpages link back to your website, and how strong is their domain authority.

SEO Help for my website continued….

5. Review Signals – 13%
How many people have reviewed your company? This makes up a big part of your SEO score so make sure to look for review quantity, review velocity, and review diversity. By the way if you like this blog post, review MarketKeep here.
6. Behavioral Signals – 10%
Behavioral Signals are items such as click through rate, mobile clicks to call, and check-ins. As a young business it may be hard to get CTR’s and mobile check-ins so just focus on great content.
7. Personalization – 10%
Always be updating your website! Whether it is just blog posting or refreshing the page it all makes a difference.
8. Social Signals – 4%
Engagement on social media does play a factor. So be sure to get great Google Engagement, Facebook Engagement, and even Twitter Engagement!

SEO Help for my website…choosing the right keyword

Too many times we see business owners make the same mistake. Choosing a one word keyword. Take for instance the word shirt. There are probably billions of companies online and offline that are looking to sell shirts. So why do you think your business will be the only one to make it to the top of Google? Ranking for a word such as shirts can be difficult, so think long and hard about your company. Instead of focusing on the word shirt, focus on the type of shirt you sell. Say you sell A Lone Wolf T-Shirt, why wouldn’t that be the focus keyword? Sure they might be less people searching that keyword, but the people that do probably want to buy your shirt right? The difference in ranking for SEO is all about your keyword selection!

SEO Help for my website…Where to Find the Right Keywords

There are two tools that have helped us with keyword research. They are the Google Keyword Planner, and Moz Keyword Explorer. Having these two tools at our disposal has helped us, and I am sure they will help you! If you have any further questions, or want to talk about how MarketKeep can help you please feel free to visit the MarketKeep Contact Us Page.

About MarketKeep

MarketKeep is a digital marketing agency for small businesses and start-ups based in Towson, Md. Our goal is to help small business owners plan, place, and optimize their digital marketing strategies. MarketKeep is proud to offer our clients the following services:

Website Design – As a website design company we build websites that represent you and your brand and instantly builds a connection with your customers online. To learn more about our website design capabilities please contact our website designers

SEO Company – As a Maryland SEO Company, we partner with small businesses to help grow their organic presence online through on-page, off-page, and reputation management techniques. To learn more about our SEO services for small businesses please contact our SEO team

Pay Per Click Experts – As your SEM Agency MarketKeep will plan, place, and optimize your SEM campaigns so that you are maximizing your SEM campaign. To learn more about our SEM Services please contact our SEM team

Social Media Management – Tired of running your social media accounts on a daily basis? Not sure what to post? As your Social Media Marketing Assistants MarketKeep will plan, place, and optimize your social media strategies. To connect contact our Social Media Management Team today. 

Local SEO – So many of us rely on our phones to find businesses and products that are close by. Don’t miss out on an opportunity to connect with customers in your backyard. As a Local SEO agency MarketKeep helps to position your business online to acquire Local SEO searches. Learn more by contacting our Local SEO Agency Team