8 Reasons to Redesign Your Website
In today’s modern environment your target audience’s first impression of your business will be based on your website. Does it have the content they are looking for? How fast does it load? What are other people saying about your business? If you have not updated your website in the past 10 years the time is now. Before we get into the 8 reasons to redesign your website, just think about how much technology has changed in the past 10 years.
1. The Android Phone Came Out
2. GPS was added to smartphones
3. Social Networking Platforms such as Facebook, Twitter, and Instagram became household names
4. YouTube was created and is now the 2nd largest search platform behind Google
5. The iPhone has produced 13 different model rollouts
6. The iPad was created
While a website redesign every 2 to 3 years is necessary, it does not mean that you need to change every single element of your website from your branding to graphic design. In fact, a website redesign can just entail making functional modifications to make your website work better. After all your website should assist you in reaching your marketing goals. It is the foundation element of your marketing strategy right?
Now Our 8 Reasons to Redesign Your Website
1. You are not getting the results you want.
The most obvious reason to redesign your website is that you are not generating the results you want. Your website looks gorgeous, is functional, and pixel-perfect, but it is not converting. Remember websites exist to build your customer base and your data and Google Analytics should reflect that. If you are unhappy with your results, it is time to design your website. Start by examining your site’s conversion rates. If you need better results from your website ask yourself a few key questions about conversions during your redesign process such as:
- Does my call-to-action convert visitors into leads and customers?
- Do my landing pages inspire people to learn more about my business?
- Is my website too text-heavy or not using my customer’s language?
- Does my website reflect my brand? Meaning does the look and feel of my website match my company’s voice and speak directly to my target audience.
2. The purpose of your website has changed
Your customer’s needs and thoughts change over time, and with that so does your marketing strategy. While you should not redesign your website every time you update your marketing plan, it is a good idea to check every so often that your website is still aligned with your newest marketing plan. If the purpose of your website has changed, make sure to update the layout of your website so that it is in more in line with your goals. Perhaps incorporate clickable elements such as “How-To” Blogs, ebooks, or free seminars.
3. Your website just does not work anymore
The most obvious reason to redesign your website, but every now and then you have probably stumbled across websites that are dysfunctional to put it lightly. Most often these websites are not as user-friendly as they can be. Have a website that is functional should be your paramount focus. If it is not, your website traffic and your lead generation efforts could suffer. Here are some questions you should ask yourself to determine if your website is indeed functional:
- Can my visitors find the most basic information on my website such as contact info?
- Is my website navigation too confusing?
- Is important information regarding my business hidden?
- Are all my products and service offers completely up-to-date?
4. You have an effective web design strategy
If you are considering a website redesign, chances are you already know what does not work well in a website design process. Take the information you have gathered about what you like about your current site structure and plan accordingly. Before going into your website and making massive changes ask yourself these 3 key questions:
- will my customers be upset by a major overhaul of the website?
- Have I answered all the questions my customers have?
- Can I reduce the cost of a website redesign by making simple changes to my site?
Reasons to Redesign Your Website, Reasons 5-8
5. Your website is not responsive
In 2019, mobile searches account for half of the website traffic worldwide according to Statista.com.
If you do not have a mobile responsive website, chances are you are losing out on leads and even customers. Mobile users have made it clear that they want to have a great customer experience on their devices. In fact, they want the same experience they have on a desktop device. So make sure that your website is mobile responsive, and make it your chief priority until it is.
6. You want to incorporate a better content strategy
Having great content on your website changes everything. Not only will it help with user retention, but it will also have a positive impact on your SEO. If you are planning on making big changes to your content strategy, such as adding a blog, a redesign of your website may be wise. If you are on the fence ask yourself these 3 questions:
- Can my customers easily find the content they are looking for?
- Does my content incorporate call-to-actions?
- Can search engines find and index my content properly?
7. Your competitors have changed their website
It is crazy to change your website every time your competitors changes theirs, but it is helpful to pay attention to. If they make changes that improve their rankings online and in the process, it pushes yours down in search rankings, it is time to make some alterations to your website.
If you spend time researching your competitor’s website and realize that it could meet your target audience’s goals far better than your own, it is time to get to work on your site. Maintaining an edge in search results should not be the only goal of your website, but if you are not near the top of key search results for your business. It is time to make the necessary adjustments.
8. Your Website Tools are outdated
If you have a WordPress Website chance are you are using 3rd party tools to help cover key functions of your website. Nothing leads to higher bounce rates than outdated plugins that don’t function properly. Remember your website is meant to bring you business if it is not doing that it is time to determine why not and make the necessary changes.
MarketKeep is a digital marketing agency for small businesses and start-ups based in Towson, Md. Our goal is to help small business owners plan, place, and optimize their digital marketing strategies. MarketKeep is proud to offer our clients the following services:
Website Design – As a website design company we build websites that represent you and your brand and instantly builds a connection with your customers online. To learn more about our website design capabilities please contact our website designers.
SEO Company – As a Maryland SEO Company, we partner with small businesses to help grow their organic presence online through on-page, off-page, and reputation management techniques. To learn more about our SEO services for small businesses please contact our SEO team.
Pay Per Click Experts – As your SEM Agency MarketKeep will plan, place, and optimize your SEM campaigns so that you are maximizing your SEM campaign. To learn more about our SEM Services please contact our SEM team.
Social Media Management – Tired of running your social media accounts on a daily basis? Not sure what to post? As your Social Media Marketing Assistants MarketKeep will plan, place, and optimize your social media strategies. To connect contact our Social Media Management Team today.
Local SEO – So many of us rely on our phones to find businesses and products that are close by. Don’t miss out on an opportunity to connect with customers in your backyard. As a Local SEO agency MarketKeep helps to position your business online to acquire Local SEO searches. Learn more by contacting our Local SEO Agency Team.