Website Design & Local SEO Strategy for Landscaping Company in Perry Hall
Mulch Masters Website Design & Local SEO Case Study
How MarketKeep Used Local SEO, On-page SEO, and Website Design to Help Mulch Masters Get To The Top Spot on Google
Mulch Masters is a mulch installation and garden bed installation company serving homeowners throughout Baltimore County and Harford County, Maryland. When they first came to MarketKeep in 2016, they had a website that looked good, but it was built on a hotel website template and contained hidden pages that were visible to search engines discussing… booking a hotel room.
That meant Mulch Masters wasn’t ranking for a single keyword, wasn’t generating consistent website leads, and wasn’t positioned to compete in a local market where homeowners search online first when they need yard cleanup, mulch installation, pruning, or garden design services.
MarketKeep stepped in with a full strategy focused on:
- Local SEO (to dominate Google Maps + local intent searches)
- On-page SEO (to build keyword-targeted service and location relevance)
- Website design + conversion optimization (to turn traffic into calls and quote requests)
The result: Mulch Masters went from being invisible online to ranking Top 3 in multiple key towns and growing website-driven leads year over year.
Client Overview:
- Client: Mulch Masters
- Service Area: Baltimore County + Harford County (Maryland)
- Primary Services:
- Mulch installation
- Garden bed installation
- Yard cleanup services
- Pruning + trimming
- Garden design
- Ideal Customers: Homeowners (with some commercial clients)
The Challenge: Taking an Underperforming Website and Delivering Results
Before working with MarketKeep, Mulch Masters had invested in a website that was essentially a copied hotel template. From the outside, the site appeared polished.
But behind the scenes, it created major issues:
- The website had irrelevant content visible to search engines
- Hidden pages referenced hotel room bookings, which confused Google
- The site had no real on-page SEO strategy
- There were no keyword-targeted service pages
Their website wasn’t aligned with how homeowners search for landscaping services
Most importantly: Mulch Masters did not rank for a single SEO keyword before MarketKeep.
Why Mulch Masters Chose MarketKeep
Mulch Masters owner Harry met with MarketKeep and immediately connected with the team’s approach.
He chose MarketKeep because the company was transparent about the process, the strategy, and what would actually move the needle, not just “doing SEO,” but building a long-term foundation for growth.
MarketKeep’s Strategy: Local SEO + On-Page SEO + Website Design
To help Mulch Masters increase rankings and generate more high-intent leads, MarketKeep rebuilt their online presence around one objective:
Get Mulch Masters found when homeowners search for mulch installation and garden bed services in Baltimore County and Harford County.
Here’s what that looked like:
1. Website Redesign Built for Local Search and Conversions
The first priority was fixing the website’s foundation. MarketKeep rebuilt the site so it could actually rank and convert.
Key improvements included:
- Removing irrelevant hotel-themed content and pages
- Rebuilding the site architecture around actual services
- Improving mobile usability (critical for local search traffic)
- Designing clear call-to-action paths so visitors know exactly what to do: Request a Quote”, “Call Now” and “Schedule Your Mulch Installation”
The goal wasn’t just a better-looking site. It was a website designed to generate leads.
2. On-Page SEO Strategy Focused on Mulch Installation Searches
Once the website was built correctly, MarketKeep applied a detailed on-page SEO strategy.
Because mulch installation is a highly local service, we focused on aligning website pages with:
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What people search for
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Where they search
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And which towns represent the highest value locations
MarketKeep’s on-page SEO work included:
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Building keyword-targeted service pages (mulch installation, yard cleanup, garden beds, etc.)
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Writing title tags + meta descriptions based on search intent
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Structuring content using H1s and H2s (to help Google understand page topics)
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Adding location relevance naturally (without keyword stuffing)
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Improving internal linking across services and locations
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Creating a clear topical relationship between services and service areas
3. Local SEO Strategy” Rankings That Show Up Where It Matters Most
MarketKeep also implemented a local SEO strategy designed to increase visibility in:
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Google Map results
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“near me” searches
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city-specific searches like “mulch installation Towson”
We focused on strengthening Mulch Masters’ local presence across Baltimore County and Harford County by improving local relevance and trust signals.
This included:
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local ranking strategy by town
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strengthening location relevance
-
improving local brand presence as the business continued to grow
Results” Mulch Masters Went from Zero Visibility to Top 3 Rankings
After implementing a long-term strategy combining website design, on-page SEO, and local SEO, Mulch Masters saw measurable improvements in traffic, rankings, and leads.
Key Results of the Project
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Search impressions increased from 22/day to 342/day
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Ranked Top 3 for mulch installation keywords across multiple towns
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Website conversions and sales grew steadily year over year
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The business began receiving consistent inbound calls:
Rankings in the Top 3 Include:
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Mulch installation Perry Hall
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Mulch installation Bel Air
-
Mulch installation Hunt Valley
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Mulch installation Timonium
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Mulch installation Towson
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Mulch installation White Marsh
Why This Strategy Worked
Mulch Masters didn’t succeed because of one quick SEO trick.
They succeeded because MarketKeep aligned every part of their online presence:
- A website structure that Google can understand
Pages optimized for real homeowner searches
Local relevance in multiple high-value towns
A site built to convert traffic into calls
In local SEO, the businesses that win are the ones that combine: rankability + relevance + trust + conversion strategy.
That’s what MarketKeep built for Mulch Masters.
Final Takeaway: Local SEO is a Long-Term Asset
Mulch Masters has remained a MarketKeep client since 2016, and their results have continued to grow year after year — because the strategy wasn’t designed for a quick spike.
It was designed to build long-term momentum in local search results.
If you’re a local service business in a competitive market, and you want to rank for terms like:
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“mulch installation near me”
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“mulch installation [city]”
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“yard cleanup [town]”
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“garden bed installation [city]”
…you need a website and SEO strategy built to match search behavior — and convert clicks into customers.
Want Results Like Mulch Masters?
If you want to generate more leads through your website and rank higher in Google Maps and local search results, MarketKeep can help you with:
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Local SEO strategy
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On-page SEO + website content
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SEO-focused website design and rebuilds
