A Real Case Study: How We Ranked a Kitchen Remodeling Company on the 1st Page of Google in 24 Hours Using SEO Keywords for Kitchen Contractors
Hours To Ranking
Current Search Position on Google
Project Overview: Ranking a Kitchen Remodeling Company in Search
BirdDog Design & Build is a kitchen remodeling company in Middle River, Maryland that was looking to increase its search visibility online.
Client Goal & Objective
The goal of the project was to help BirdDog Design & Build move away from just word of mouth and referral leads and start developing lead generation through the website. With zero search visibility our goal was to help ensure that when somone typed in kitchen remodeling in Middle River, Maryland that the website would appear in search results.
Our Solution
The primary objective of the campaign was to work on the on-page SEO elements of the website. This included the following:
- Update all Meta Tag Title and Descriptions
- Create Dedicated Projects to Showcase the Quality of Work and overall Craftsmanship
- Develop Local Landing Pages
On-page SEO
One of the biggest steps we took in order to help our client start ranking was designing a dedicated landing page for the search term Kitchen Remodel in Middle River.
To do that we centered this page around one primary keyword: Kitchen Remodel in Middle River, MD.
This helped us to follow our golden rule which is one keyword per page.
Curious to know which keywords would best for your website? Check out our blog article on the 50 Best SEO Keywords for Kitchen Contractors.
Inserted the Keyword into the Meta Tag Title and Meta Description
The meta title and meta description are the first signals Google reads to understand what a page is about. They are also important because its the first thing a potential customer sees in a search result.
Meta Title
We included the exact keyword “Kitchen Remodel in Middle River, MD” at the beginning of the title to maximize relevance and click-through rate.
Why this matters:
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Google gives strong weight to the meta title
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Starting with the primary keyword improves ranking potential
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It instantly matches the homeowner’s search query
Meta Description
In the meta description, we reinforced the keyword while clearly communicating:
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What BirdDog Design & Build does
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Where they work
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Why a homeowner should click
Why this matters:
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Confirms relevance to Google
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Improves click-through rate from search results
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Filters out low-intent traffic
Added the Keyword In Key Places on the Website Page Itself
Google doesn’t rank pages based on a single mention. It looks for consistent topical alignment across the entire page.
We intentionally placed the keyword in the most important parts of the website page itself. We also made sure to close close variations of the keyword too to avoid keyword stuffing.
The Results Of Our Work
A website page that was ranking on the 1st page of search results within 24 hours. Leading to increased search visibility online, and a steady stream of inquiries from homeowners looking to remodel their kitchen.
Ready to Invest in a Kitchen Contracting SEO Strategy That Works?
If you are a kitchen remodeling company looking to increase your search visiblity online, generate more phone calls, and optimize for conversiong through Local SEO reach out to the team at MarketKeep. We can help.
Let’s build a strategy that gets your business found and helps you connect with your customers in the moments that matter most to them.