864% Increase in Organic Clicks for a Sarasota Locksmith in Just 7 Days
%
Boost In SEO Traffic
Clicks In A Week
Impressions Served
Avg Ranking Position
Project Overview: Hero Locksmith Website Design & SEO Strategy
Hero Locksmith is a locksmith company serving residential, commercial, and automotive clients throughout Sarasota FL. Operating out of Sarasota and serving the surrounding community they are the experts in emergency locksmith services.
Client Goal & Objective
The goal of the project for Hero Locksmith was to find a website design and search engine optimization company that could help them connect with their customers in the moments that matter most. That meant working with someone who could help them get to the top of Google Maps, 1st page of Search Results, and appear as a result in AI Searches.
Our Solution
The goal of the project for Hero Locksmith was to find a website design and search engine optimization company that could help them connect with their customers in the moments that matter most. That meant working with someone who could help them get to the top of Google Maps, 1st page of Search Results, and appear as a result in AI Searches.
Locksmith Website Design
Before embarking on our SEO campaign, the first order of business was to design a website that would serve as the foundation to our SEO Keyword Strategy. In order to do this we needed to build a website that followed the golden rule to on-page SEO. One Primary Keyword Per Page.
That mean enhancing the sitemap structure for Hero Locksmiths so that it was structured to connect potential customers with their services when someone performed a search in the Sarasota area. To do this we created the following sitemap:
Sitemap Structure for Hero Locksmith
- Homepage
- About Us
- Residential Locksmith Services
- Broken Locks
- Safes
- Lock Replacements
- Lockouts
- Lock Changes
- Emergency Services
- Commercial Locksmith Services
- Access Control
- Commercial Lockouts
- Emergency Locksmith Services
- Automotive Locksmith Services
- Car Key Replacements
- Key Fobs
- Automotive Lockouts
- Emergency Services
- Blog Page
- Contact Us Page
Using this sitemap structure allowed Google and other Search Engines to easily understand what each page should rank for, improving the overall performance of the website. It also enabled us to build out dedicated service area landing pages for additional towns and cities that Hero Locksmith wanted to rank for.
SEO Keyword Strategy For Hero Locksmith
Finding the right SEO Keywords for Locksmiths was easy, making sure that we used them correctly for Hero Locksmith is what made the difference.
Once we had the website designed, launched, and connected to the various search console accounts the next step was ensuring that we used the correct SEO Keywords for Hero Locksmith.
This is where we emphasized the importance of long-tail SEO Keywords. Here is a quick screenshot showing the difference in Long-Tail Keywords.
Broad Keyword
Too Vague and Difficult to Rank For
Long-Tail Keyword
A Longtail Keyword Tells You What You Do And Where You Offer Your Service
Long-Tail Service Keyword
The more Long-Tail Keywords You Can Use For Services The Easier It Is To Rank
Ranking Hero Locksmith In the Google Map Pack
Here at MarketKeep, we like to joke that people are getting lazy. They don’t want to scroll to find the answers anymore. They want fast, convience, and something easy to use. That is why making sure that your business is in the Google Three Pack or Google Map Pack is more important than ever.
So the question becomes, how did we get them to rank #1 in the Google 3-pack? Well for starters we made sure that the following was completed:
- The Google Business Profile was claimed and verified
- The Profile was optimized with the correct Name, Address, Phone Number, Website (NAP)
- The Primary Category was set to Locksmith and that the supporting categories included items such as Emergency Locksmith and Auto Locksmith.
We then made sure that we accomplished the following objectives too.
Optimized The Google Business Profile Description
An often overlooked or rushed part of any Google Business Profile struggling to rank is the description itself. At MarketKeep we made sure that within the first 2 to 3 sentences of the profile description we included the business name, core locksmith services, and defined our service areas. This helped Google immediately understand our releveance to the people searching for their locksmith needs.
Strategic Keyword Placement Across the Profile
We also made sure that we were intential with our keyword placement across the profile itself. In particular we made sure that we had SEO-friendly keywords in the following places:
- Service Listings
- Product Services
- Google Business Profile Updates
- Image File Names
- Responses to Google Reviews
Google Business Profile Posts & Updates
At a certain point you end up doing all that you can to optimize your Google Business Profile correctly. From that point on its all about maitainaing engagement.
To maintain engagement for Hero Locksmith we made sure that we implemented Google Business Profile Posts routinely to help out with sending the correct signals to the Google Search Algorithim. That meant doing the following:
- Highlighting our locksmith services with posts
- Reinforced local revelance with completed projects
- Linking back to our key website pages such as service area landing pages and serves themselves.
Responded to Reviews With SEO-Friendly Descriptions
At a certain point you end up doing all that you can to optimize your Google Business Profile correctly. From that point on its all about maitainaing engagement.
To maintain engagement for Hero Locksmith we made sure that we implemented Google Business Profile Posts routinely to help out with sending the correct signals to the Google Search Algorithim. That meant doing the following:
- Highlighting our locksmith services with posts
- Reinforced local revelance with completed projects
- Linking back to our key website pages such as service area landing pages and serves themselves.
Developing Backlinks via Local Citations & Blog Posts
It’s not enough to just have the right keywords in place. To demonstrate E-E-A-T correctly you need Experience, Authority, and Trustworthiness too. A great way to do that is through developing backlinks.
For Hero Locksmith we broke down our backlink strategy into three primary categories: Local Directories, Awards & Badges, and Authoritative Content.
Backlinks We Targeted for Local Directories
- Yelp
- Angi
- Bing Places
- Apple Maps
Backlinks We Targeted for Awards and BAdges
- Best Pros In Town
- Yelp
- Thumbtack
Backlinks We Acquired Through Authoritative Content
It sounds strange and somethines we struggle to understand why it happens too but one of the best ways to develop backlinks is to create authoritative content. And that is exactly what we did. Which is why some of the best performing pages helped us to get our backlinks:
- Best Locksmith Brands for Front Doors
- How to Choose the Right Smart Lock for Your Home
- How to Secure Your Vacation Rental Property in Florida
The Results Of Our Work
Through our Locksmith SEO Services we were able to accomplish the following in a 7-day period for our client:
- Increase organic clicks from 14 in 7 days to 135 in 7 days
- Increase 8,250 additional Search Impressions
- Drive the Average Ranking Position up to 4.6
- Boost Website Organic clicks by 864%
These results demonstrate how through keyword research, intential website design, and strategic local, on-page, and off-page SEO tactics a locksmith can get to the top of Google Maps, 1st page of Search Results, and appear in AI Searches.
Ready to Invest in Locksmith SEO That Works?
If you are a locksmith looking to increase your search visiblity online, generate more phone calls, and optimize for conversiong through Local SEO reach out to the team at MarketKeep. We can help.
Let’s build a strategy that gets your business found and helps you connect with your customers in the moments that matter most to them.