Choosing your Marketing Strategy
There a ton of different approaches you can take when choosing your marketing strategy. But which one is the best? Obviously there is no universal choice when it comes to marketing strategies, but there are some choices that are better than others.
Embracing user-generated content
How often do your peers spend time on social media? Depending on your age, especially if you are younger, is a lot. Most younger adults will spend 4 – 5 hours of their day viewing content generated by their peers. This includes social media sites such as, Facebook, Instagram, Snapchat, Twitter, etc. There are more ways now than ever to connect with a friend over the internet, and that trend will continue to grow. So why don’t more companies utilize these sites where younger adults are spending most of their time? It is a great piece to your marketing strategy if you decide to utilize these social networks to attract new business.
The Purple Cow Approach
This is an idea by a marketing guru by the name of Seth Godin. He states that there is vast over population of marketing advertising out in the world, so it is heard to stand out. He uses the purple cow analogy by saying, if you drive by cast a cow pasture and all you see are the black and white cows, it is hard to stand out. But if you drive by and see a purple cow, it will obviously grab your attention. And ways to grab attention in the marketing world, is sometimes to be outside the box. But how? Some marketing companies make you uncomfortable, some make you think, some will just be flat out weird on purpose just to grab your attention. A famous example of this was GoDaddy.com’s commercial in the super bowl in 2012, where Bar Rafaeli made out with a nerdy looking guy on TV. People felt uncomfortable, but it worked!
Marketing will sometimes only work if you are collecting the right data. As mentioned in previous blogs, it is important to know your target audience, know what products they want, and finding a solution that is applicable to their current problem. There are companies who will shell out hundreds and thousands of dollars purely on research and data in order to hit the right customer. Sometimes these companies will use focus groups to find the right product. Sometimes they will buy raw data from companies like Nielsen. And even smaller companies will do their own research by collecting information from their customers to learn more about them. Thank you for tuning into choosing the right marketing strategy, stay tuned for part two coming soon.
Learn More About MarketKeep
MarketKeep helps their clients to plan, place, and optimize their marketing strategies. To learn more about us please visit our About Us Page. If you are interested in learning more about how we can help you, please visit our Contact Page or drop us a line below!
Some Additional MarketKeep Links for You….
MarketKeep is a digital marketing agency for small businesses and start-ups based in Towson, Md. Our goal is to help small business owners plan, place, and optimize their digital marketing strategies. MarketKeep is proud to offer our clients the following services:
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SEO Company – As a Maryland SEO Company, we partner with small businesses to help grow their organic presence online through on-page, off-page, and reputation management techniques. To learn more about our SEO services for small businesses please contact our SEO team.
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