Content Creation is Key to Small Business Social Media Marketing
Even in 2019, content creation is still the key to small business social media marketing and how to influence potential customers online. Putting out branded content on a routine basis is the best thing that you can do for your small business social media marketing strategy. Take a look at the following screenshot. This is the average monthly searches for kids activities in the United States according to Google.
Key to Small Business Social Media Marketing: Know Your Customer
Parents are always searching for new ideas or places to visit with their kids. If you are a small business owner who relies on parents and kids for sales or foot traffic, building content based on something as simple as “kids activities” can bring about a world of success for your business. What is fascinating about the above chart is that you do not need to have a large marketing budget in order to be successful. What you need is a large amount of content and great content at that.
If you are a business owner that wants to be heard online, refocusing on the content you put out on Facebook, Twitter, Instagram, Snapchat, YouTube, or the countless number of blogging websites is a huge factor. Yes, paid social media has enormous upside and incredible return on investment in regards to cost per result, however, nothing will replace content.
Something as small as knowing the proper hashtags to use on Instagram can easily start the process of being discovered online. Whether you own a local hardware store, or just created an ice cream parlor using hashtags to grow your followers organically can lead to you being discovered by your future customers and amplify your content online. If you need help crafting your social media message, ask your customers. Research your competitors. Study the instagram accounts you follow personally. The ideas are out there, you just have to look.
MarketKeep is a digital marketing agency for small businesses and start-ups based in Towson, Md. Our goal is to help small business owners plan, place, and optimize their digital marketing strategies. MarketKeep is proud to offer our clients the following services:
Website Design – As a website design company we build websites that represent you and your brand and instantly builds a connection with your customers online. To learn more about our website design capabilities please contact our website designers.
SEO Company – As a Maryland SEO Company, we partner with small businesses to help grow their organic presence online through on-page, off-page, and reputation management techniques. To learn more about our SEO services for small businesses please contact our SEO team.
Pay Per Click Experts – As your SEM Agency MarketKeep will plan, place, and optimize your SEM campaigns so that you are maximizing your SEM campaign. To learn more about our SEM Services please contact our SEM team.
Social Media Management – Tired of running your social media accounts on a daily basis? Not sure what to post? As your Social Media Marketing Assistants MarketKeep will plan, place, and optimize your social media strategies. To connect contact our Social Media Management Team today.
Local SEO – So many of us rely on our phones to find businesses and products that are close by. Don’t miss out on an opportunity to connect with customers in your backyard. As a Local SEO agency MarketKeep helps to position your business online to acquire Local SEO searches. Learn more by contacting our Local SEO Agency Team.