How to Increase Your Ad Position on Google Adwords Without Spending More Money
Small Business owners walk a fine line when it comes to digital marketing. Every dollar spent needs to be accounted for and produce results when it comes to marketing and growing your business. At MarketKeep, the digital marketing agency for small businesses, we have developed a system for how to maximize your Google Adwords Budget. Here are some simple tips and tricks we have learned along the way that will increase your ad position on Google Adwords without spending more money.
How Ad Position Is Determined
To increase your ad position on Google Adwords you must first understand how ad position is determined. The ad auction is how Google decides which ads to show and how they are positioned. In fact, Google calculates Ad rank for every ad they auction. Your ad rank determines your ad position and whether your ads are eligible to show at all. The ad with the highest Ad rank will show as the top positioned ad, and the 2nd will show as the 2nd result, and so on. Ad rank has 5 principles that determine your ranking.
1. Your Bid – When you set your bid, you are telling Google the maximum amount of money you are willing to pay for a click on your ad. How much you spend is often less, and you can always change your bid limit.
2. Quality of Ad and Landing Pages – Google Ads also looks at how relevant and useful your ad is based on the website it links to and the people who will see it. This is summarized in your Quality score which you can monitor and work on improving within your Google Ads Account.
3. Ad Rank Threshold – To make sure that high-quality ads are shown, there is a minimum threshold that an ad must achieve in order to show in a particular ad position.
4. Context of the search – In Google Ad’s ad auction, context matters. Google will look at the search terms being used, the location of the person searching, the type of device they are using, and time of search all help shape which search results appear.
5. Ad Extensions – When you create your ad, you can and should use ad extensions. Your ad extensions can help estimate how a user will interact with your ad, and that does impact your ad’s overall performance.
Fool Proof Ways to Improve Your Ad Position on Google Adwords
Now that we have an understanding of how Google ranks and measures the impact of Google Ads, we can start to understand how to improve the ad position on Google Adwords without raising the monthly budget.
Focus on Quality Score and remember the ad rank formula
Remember Google uses the Quality score to calculate and rank where your ad will appear in search results. The common misconception is that the more you spend the higher you will rank. Overbidding will not improve your return on investment. Eliminate keywords with a low-quality score and replace them with similar keywords that have higher quality scores and lower Cost Per Clicks.
Use Search Terms as Keywords
Looking to add new keywords to your campaign? Use search terms as keywords in your campaigns. Using search terms in your campaign usually results in a higher quality score and average position.
Work on your ad relevance
Really focus on making your ads relevant to the user. Ads that have a higher ad relevance will increase your quality score, and thus increase your ad rank positioning. Common techniques include repeating keywords in your headling and choosing the correct landing page.
Use the Google Keyword Planner
The Google Keyword Planner helps you to find different variations of the keyword that you would like to rank for.
Improve your Website
Make sure to check your website to ensure that it is mobile friendly and easy to use. This will help improve your overall quality score. Having a website that is responsive and optimized properly will improve your chances of maximizing your Ads Campaign.
Use your keywords in the Meta Tags of Your Website
By including your main keywords within the Meta tags of your website it will help result in high-quality scores for your Google Ads Campaign.
In conclusion, the best way to improve your Ad Position on Google Adwords is by focusing on improving your Quality Score. By having a higher quality score you will help your campaign reach higher positions and even reduce your cost per click (CPC).
MarketKeep is a digital marketing agency for small businesses and start-ups based in Towson, Md. Our goal is to help small business owners plan, place, and optimize their digital marketing strategies. MarketKeep is proud to offer our clients the following services:
Website Design – As a website design company we build websites that represent you and your brand and instantly builds a connection with your customers online. To learn more about our website design capabilities please contact our website designers.
SEO Company – As a Maryland SEO Company, we partner with small businesses to help grow their organic presence online through on-page, off-page, and reputation management techniques. To learn more about our SEO services for small businesses please contact our SEO team.
Pay Per Click Experts – As your SEM Agency MarketKeep will plan, place, and optimize your SEM campaigns so that you are maximizing your SEM campaign. To learn more about our SEM Services please contact our SEM team.
Social Media Management – Tired of running your social media accounts on a daily basis? Not sure what to post? As your Social Media Marketing Assistants MarketKeep will plan, place, and optimize your social media strategies. To connect contact our Social Media Management Team today.
Local SEO – So many of us rely on our phones to find businesses and products that are close by. Don’t miss out on an opportunity to connect with customers in your backyard. As a Local SEO agency MarketKeep helps to position your business online to acquire Local SEO searches. Learn more by contacting our Local SEO Agency Team.