Answering the Question: How to Market My Business
As business owners we have all stressed over the question, How To Market My Business. With today’s technology one of the most effective ways to market your business is through the internet. When marketing online, one of the easiest ways to keep a presence online is simple, be active. Yes, it is important to exercise regularly and go on a jog every now and then. But that is not what I’m talking about. Your business needs to feel and look alive at all times. Have you ever come across a site where the business looks like they haven’t updated their website since 2005? Or have you come across a Facebook page where they haven’t made a post since 2016? Not only do these webpages look dead, they also are seemingly dead to the web browsers of the internet.
Let’s talk about the importance of your presence you should maintain on the web. The simple key to keeping your presence is to keep it active and updated. That means a number of things. First, be sure you are updating your content all the time. There shouldn’t be a case where you visit a site, and then a few months later, nothing has changed. From a customer’s point of view, a changing and updated website brings them value.
They will know that you are consistently trying to better your product or service by maintaining a clean and organized website. Secondly, if you do not update the site or the social media platforms, then how do they know you’re available to communicate with them? An abandoned presence on the internet could show them that you don’t care about these customers who want to learn more and more about your company.
Your lack of content on your website and social media sites also have an effect on search engines, as mentioned before. Search Engines, like Google, will notice when you are not providing anything new to your website. It pays attention to those websites that are interacting on the internet, and aversely, doesn’t pay attention to those who are not doing anything. By providing content and updating your website consistently, especially with specific keywords that are attributed to your business, will make the search engines rank your website higher. So all in all, be interactive. Be consistent. And give your company the time it deserves. As business owners, we can easily get wrapped into the world of giving our full attention to our clients, and forgetting to take care of our own marketing and promotion. Take time to promote your business! Learn how MarketKeep can help you today!
Some Additional MarketKeep Links for You….
MarketKeep is a digital marketing agency for small businesses and start-ups based in Towson, Md. Our goal is to help small business owners plan, place, and optimize their digital marketing strategies. MarketKeep is proud to offer our clients the following services:
Website Design – As a website design company we build websites that represent you and your brand and instantly builds a connection with your customers online. To learn more about our website design capabilities please contact our website designers.
SEO Company – As a Maryland SEO Company, we partner with small businesses to help grow their organic presence online through on-page, off-page, and reputation management techniques. To learn more about our SEO services for small businesses please contact our SEO team.
Pay Per Click Experts – As your SEM Agency MarketKeep will plan, place, and optimize your SEM campaigns so that you are maximizing your SEM campaign. To learn more about our SEM Services please contact our SEM team.
Social Media Management – Tired of running your social media accounts on a daily basis? Not sure what to post? As your Social Media Marketing Assistants MarketKeep will plan, place, and optimize your social media strategies. To connect contact our Social Media Management Team today.
Local SEO – So many of us rely on our phones to find businesses and products that are close by. Don’t miss out on an opportunity to connect with customers in your backyard. As a Local SEO agency MarketKeep helps to position your business online to acquire Local SEO searches. Learn more by contacting our Local SEO Agency Team.