Holiday SEO Tips
Its never too early to start planning for the most wonderful time of the year! Heck you probably already know whose house you will be headed to for Thanksgiving and Christmas! So if you have already solidified your actual Holiday Plans, chances are it is time to start solidifying your digital marketing plan for the holidays too! Here are some helpful Holiday SEO tips and digital marketing strategies from MarketKeep, the digital marketing agency for small businesses.
When it comes to ranking well online during the holiday gift-giving season the 1st thing you should keep in mind is that ranking on Google is not something you achieve overnight. So the sooner you get started the better!
Holiday SEO Tips: Give yourself plenty of time!
It’s never a good idea to wait too the last minute to start ranking online! Keep in mind that if you really want to rank in the top search results, on average it takes 45 days to see real movement on your SEO strategy. So when looking at your content calendar try to think 45 days ahead of time. Once you are on track, your content strategy could look something like this.
- 45 days in advance: Post your promotion to your website calendar and post a save-the-date post on your social media sites, and in your email newsletter.
- 7 to 10 days out: Post about your upcoming event/promotion to social media and via email again. Try to encourage other businesses to share it with their followers as well. Sharing is caring!
- 1 day in advance: Post a reminder about the event on social media.
Keep in mind that this is the minimum you should do! The more you post, the better! Here are some other practical Holiday SEO tips you should keep in mind!
Create Holiday Specific Pages!
Think about creating specific landing pages for the products and services you offer. Are there any that you can promote during the upcoming holiday season? What about trying to create pages such as “best gifts for moms/daughters/dads/sons”?
When creating these pages make sure that they have a page title, meta description, and content that is SEO friendly and shareable! If you set these pages up correctly, hopefully, they can be replicated for future promotions such as Mother’s Day, Father’s Day, or even Summer Holiday posts!
To give your newly found pages the best chance at success, make sure to boost their internal linking structure. Remember internal links connect your content and give Google an idea of the structure of your website. So if you use the right internal linking strategy you can definitely boost your SEO strategy!
Promote Your Content on Social Media!
Social media sites like Facebook, Instagram, Twitter, and Pinterest can play a huge role in the success of your holiday sale. If you manage to get the right products on people’s wish lists it can have a huge impact on your sales during the holiday season.
Introduce new products!
It’s the holiday season, don’t hold anything back! We would say that the holidays are the perfect time to pitch new products to your customers! Start writing content now about your upcoming products that will be arriving in the store. Make sure to link all content you create to your landing pages so that you are building a strong internal linking structure.
Incorporate Structured Data!
Make sure that when you add new products or services to your holiday landing pages that you are optimizing them too! Try to add structured data to your product pages, and rich snippets too so that they appear higher in search results. This could give you a much-needed edge over your competitors!
Don’t be afraid to re-use old content.
If you have been creating top gift guides for awhile now, don’t be afraid to re-use them! Simply update the year and the details so that you don’t need to create an entirely new page. Just make sure to redirect the old 2018 URL to the new 2019 one!
Optimize for mobile search
Every holiday searcher has a need. A need for speed. Before launching your landing pages make sure to check and optimize them for speed and mobile search. Mobile and website speed are becoming more important each day. When preparing your website for the holiday season make sure to re-check your website so that it is mobile friendly.
Measure your results
Create a plan and measure your results! That way you know what works and what to avoid moving forward! This way for next year’s Black Friday, Cyber Monday, or Christmas Shopping Guides you will know exactly what to write and promote on social media!
MarketKeep is a digital marketing agency for small businesses and start-ups based in Towson, Md. Our goal is to help small business owners plan, place, and optimize their digital marketing strategies. MarketKeep is proud to offer our clients the following services:
Website Design – As a website design company we build websites that represent you and your brand and instantly builds a connection with your customers online. To learn more about our website design capabilities please contact our website designers.
SEO Company – As a Maryland SEO Company, we partner with small businesses to help grow their organic presence online through on-page, off-page, and reputation management techniques. To learn more about our SEO services for small businesses please contact our SEO team.
Pay Per Click Experts – As your SEM Agency MarketKeep will plan, place, and optimize your SEM campaigns so that you are maximizing your SEM campaign. To learn more about our SEM Services please contact our SEM team.
Social Media Management – Tired of running your social media accounts on a daily basis? Not sure what to post? As your Social Media Marketing Assistants MarketKeep will plan, place, and optimize your social media strategies. To connect contact our Social Media Management Team today.
Local SEO – So many of us rely on our phones to find businesses and products that are close by. Don’t miss out on an opportunity to connect with customers in your backyard. As a Local SEO agency MarketKeep helps to position your business online to acquire Local SEO searches. Learn more by contacting our Local SEO Agency Team.