Blogging for Lawyers: What You Need to Know
Blogging for lawyers and law firms can be tough to start, but once you get the ball rolling, blogging starts to get easier. Often times you may be asking yourself these questions:
- Does my law firm need a blog
- How often should I be blogging? Everyday?
- What if I don’t have time to consistently update the blog?
The list can go on and on and on, and we know this because whenever our team works with a new law firm or lawyer for digital marketing help these questions tend to pop up. That is why we here at MarketKeep, the digital marketing agency for small businesses, have developed an article that walks you through blogging for lawyers, from selecting keywords to optimizing for search.
Blogging for Lawyers: What You Should Invest In A Blog
Simply put blogging for lawyers and law firms produces results. A blog helps you to achieve these main objectives:
- Increase website visitors and converts them to leads
- Helps retain existing clients
- Separate yourself from your competitors
Increase web traffic and convert visitors into leads
The number 1 reason blogging for lawyers is essential is because it is a great way to increase your leads per week. Blogging not only highlights your authority, but it also increases the number of visitors to your website on a daily, weekly, and monthly basis. In some cases, blogging can even increase your website traffic by 1064%. Each blog that you write provides you with another opportunity to catch the attention of someone in need of your services. Why?
Because 93% of all online experiences begin with a search engine. So whether a person needs a family law firm, or a business lawyer most often they will take to Google or another search engine to find a list of qualified lawyers in their area.
Blogging for lawyers can help you retain clients. By blogging and posting to social media or sending out a newsletter can help you stay in front of previous clients you have worked with. Blogs can also help reinforce in the minds of your clients your authority on a subject matter. Not only that but your previous clients can look back through your blog and find answers to questions they have.
Separate Your Law Firm From Your Competitors
Another great reason to start blogging is that it can help you differentiate yourself from your competitors online. A blog helps to reflect your personality and knowledge of your practice areas. A really great legal blog can help potential clients get to know you before they reach out. The ultimate form of inbound marketing, blogs help clients lead about your practice area or services through content rather than paid ads.
Common Questions About Blogging For Lawyers
How often should I blog?
Most often lawyers will ask us how often they need to maintain their blogs. The response we give them is the more you put in the more you’ll get out of it. Each blog you write provides you with a new keyword that you can rank for. So the more you blog, the better your online presence becomes.
Any tips for how to write a blog?
Yes, the biggest piece of advice we can give a lawyer is to make sure that their blog can be found in search engines like google. Make sure to write a blog about topics people routinely search online. You should also take time to write your blogs at a reading level everyone will understand. Finally, focus on quality over quantity. People know when they are getting the bare minimum effort. Write your blog in a way that proves your authority and reinforces your knowledge of the subject matter at hand.
Where can I find stuff to write about?
There are many places you can turn to online to find topics to write about. Here is a list of free tools that help you find blog topics to get started with.
Need Help Blogging For Lawyers. We got you covered
If you don’t have the time to do it yourself, or you simply want a professional SEO team to take over search engine optimization campaign, give MarketKeep a call. Contact us today to learn more about our inbound marketing strategies for lawyers and how we can help boost your blog and online search presence.
MarketKeep is a digital marketing agency for small businesses and start-ups based in Towson, Md. Our goal is to help small business owners plan, place, and optimize their digital marketing strategies. MarketKeep is proud to offer our clients the following services:
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