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5 Guidelines to SEO Success for Small Business Owners

Every business owner that has a website should have 1 goal in mind, making sure that your website can be easily found online. When it comes to achieving that objective, Search Engine Optimization (SEO) is the best way to go. However, SEO is a confusing and constantly changing tactic, making it hard for business owners to understand what needs to change or update on their website. One of the best things a small business can do is partner with a digital marketing agency for small businesses that handles SEO, but there are still a few things you need to know. So here are 5 guidelines to SEO Success for small business owners. 

Write Great Content

Google and other search engines like Bing, and Yahoo love to see fresh content being produced on a regular basis. Make sure to have a plan in place to create regular, well-written content. The key is to produce content that provides genuine value to the people you are serving so make sure to write content with your target audience in mind. 

Select the right keywords

As digital marketers, we understand that we have to tailor our content to people, but we still need keywords so that our content appears in search results. When selecting the right keywords for your content consider factors such as monthly search volume, competition level, and bid value when deciding which keywords to target. 

Design a responsive website

Consider how many people use smartphones to find answers to the questions they have. If you do not have a responsive website you are missing out on tons of traffic that you could otherwise be converting into customers! If your website needs to be redesigned to be responsive for all users, this is certainly a step worth taking. Remember different devices are used to access the internet and you need to accommodate everyone’s individual requirements. 

Start building links

In order to grow your website’s presence online start seeking out backlinks. Backlinks are links from other websites that link back to yours. Make sure to focus on building backlinks from websites that are high-ranking or valuable to your niche. A popular method is guest blogging, which is something every business owner should be looking into. 

Be built for speed

Design a website that is built for today’s world, which is fast! Websites that rank well are both quick and responsive. It is not only an important SEO factor, but it also ensures that users stick around to check out your content. A quick tip is to make sure that your images are no larger than they need to be, and that they are in the correct file format. 

SEO is not an exact science, so you need to be ready to keep trying and to keep evolving. These 5 guidelines to SEO success should help, but always remember to keep at it! 

About MarketKeep

MarketKeep is a digital marketing agency for small businesses and start-ups based in Towson, Md. Our goal is to help small business owners plan, place, and optimize their digital marketing strategies. MarketKeep is proud to offer our clients the following services:

Website Design – As a website design company we build websites that represent you and your brand and instantly builds a connection with your customers online. To learn more about our website design capabilities please contact our website designers. 

SEO Company – As a Maryland SEO Company, we partner with small businesses to help grow their organic presence online through on-page, off-page, and reputation management techniques. To learn more about our SEO services for small businesses please contact our SEO team

Pay Per Click Experts – As your SEM Agency MarketKeep will plan, place, and optimize your SEM campaigns so that you are maximizing your SEM campaign. To learn more about our SEM Services please contact our SEM team

Social Media Management – Tired of running your social media accounts on a daily basis? Not sure what to post? As your Social Media Marketing Assistants MarketKeep will plan, place, and optimize your social media strategies. To connect contact our Social Media Management Team today. 

Local SEO – So many of us rely on our phones to find businesses and products that are close by. Don’t miss out on an opportunity to connect with customers in your backyard. As a Local SEO agency MarketKeep helps to position your business online to acquire Local SEO searches. Learn more by contacting our Local SEO Agency Team