Digital Marketing Strategies for Lawyers
Digital Marketing Strategies for Lawyers
As an SEO Company for Lawyers at MarketKeep, we believe in connecting our customers with the moments that matter most to them. That means going beyond just finding the top 50 SEO keywords for Lawyers and implementing them into your website. It means finding digital marketing strategies that will resonate with your target audience online, and helps move your business forward. Which is why we have compiled a list of our 5 favorite digital marketing strategies for accountants that we implement for every client we work with, and why we think you should try them too!
Where does your website rank?
Get your SEO report to see not only where your website ranks for key search terms, but also your competitors too.
Successful Digital Marketing Strategies For Lawyers Start With Content
One of the best ways to connect with your customers online is through content marketing. Content marketing has been proven to generate as many as 3x times more leads versus traditional forms of marketing such as print, radio, television, and even some forms of digital marketing.
By investing in content marketing you can help share your company’s work, ideas, and industry knowledge with your target audience. By telling your story and sharing your knowledge about your industry online you will become a valuable resource in the eyes of not only Google but your future customers as well. Specifically, when formulating your content marketing strategy you should keep the following 4 items in mind.
1. Infographics can help to inform your clients through illustration
2. Informative articles written on your blog can help people find the answers they are looking for
3. Get social with your customers through different platforms such as Facebook, Instagram, and even YouTube
4. Client testimonials can go a long way in re-inforcing your industry knowledge and expertise
1. Showcase Your Knowledge!
Anytime someone goes online they are looking for answers, so make sure to give them what they are looking for! Whether that is through carefully created blog posts or a FAQ section on your website make sure that you are answering your target audience’s questions online.
Remember your job is to prove to everyone online that you know your industry better than your competitors. Stick to the facts, relay them in a way that makes sense to your target audience, and commit to consistently.
2. Showcase Your Past Success Stories
Once you have established yourself as someone that can provide answers, make sure to showcase how great it is working with you! It is much easier for a person online to trust a business when they realize that others trust them as well. Whether it is through a portfolio of past work, client testimonials, or awards make sure to draw your customers to your past successes.
3. Make Sure Your Target Audience Matches Your Target Location
Sounds simple, but you wouldn’t believe how many people miss the boat on this. If your business is based in Baltimore, Maryland and you only do business in Baltimore, Maryland make sure a majority of your website traffic is coming from there.
Create content that will allow you to easily connect with your target audience in your target location for the best results. That means using location-based content ideas in your blog, and adding a bit of local SEO to your website.
4. Bring Energy and Life To Your Work
Don’t be boring online! Make sure to bring energy, life, and creativity to your work online. Marketing yourself and your personal style online is just as important as the content you create. The more you allow people to see your business online, the better the engagement will be.
5. Become An Expert or Leave It To The Experts
This may be one of the most important steps you can take with your business. Either commit to becoming an expert in digital marketing or leave it to the experts. At MarketKeep we pride ourselves on being the digital marketing agency for small businesses. We look at ourselves as a partner within your business.
If you are ready to connect with your customers in the moments that matter most to them contact us today for more information and for a free digital marketing consultation.