2019 Small Business Marketing Guide from MarketKeep

When you are a small business owner maximizing your marketing budget and campaigns is extremely important. That is why most small business owners turn to digital marketing as their primary marketing resource. Why? Because digital marketing is the best way to track your return on investment and brand awareness, but more importantly because according to Forbes 80% to 90% of consumers research purchases online before buying. That is why the 2019 Small Business Marketing Guide from MarketKeep, the digital marketing agency for small business owners, focuses on digital marketing.

Our small business marketing guide will help you to realize that digital marketing is a must-have for promoting your services or the products you carry. Not only that we will focus on how to optimize your digital presence and how to measure the overall success of your campaigns. Why? Because according to a study by Trellis, 90% of people searching online will not go past the first page of search results on Google. In fact, 18% of all organic clicks go to the 1st search result on Google, 10% go the 2nd search result, and 7% goes to the 3rd search result.

So any good small business marketing guide must ensure that your website shows up in searches ahead of your competitors. Investing in search engine optimization (SEO) and keyword research is critical for success. Having updated information and content released on a consistent basis is key for your prospects.

If you are new to digital marketing and this does not make any sense to you yet, have no fear! We will be sure to provide you with examples and definitions to keywords we use. We will help you to build & optmiize your marketing strategy using inbound marketing techniques, and explain how organic traffic is the most cost-efficient way to acquire new business.

2019 Small Business Marketing Guide: Web Design

As a small business, having a professional looking website is the most important asset you will create for your business. Your website will show who you are, what you offer, where you are located, and how potential customers can get in touch with you. If you have never made a website before and aren’t entirely comfortable with the technical elements, there are a variety of tools and services to help. You can use programs like Wix, or Weebly, or schedule a web design consultation with MarketKeep!

2019 Small Business Marketing Guide: SEO

Have you ever asked yourself the question, “why isn’t my website showing up on Google?” or “How can I improve my Google Ranking?”. Well the answer is SEO. There are a lot of factors that play into why a certain site or page appears in the top spots on Google, but some of the top factors include relevant keywords, length of your content, high-quality backlinks, page speed, and how often your content is posted or shared. 

Remember Google’s job is to find the best piece of content to present to the person searching. For example, if you are searching for a local small business digital marketing agency in Towson, Md you do not want to find search results for companies located in Arizona. It would, however, be helpful to find information related to reviews, contact information, or websites that show multiple listings for ad agencies. 

So what is SEO? SEO is a digital marketing tactic used to help rank your website higher in organic search results on search engines like Google, Bing, and Yahoo. The basic concept is to structure your website and blog posts in a way that allows them to appear on the first page of search results. A well-executed SEO strategy will consist of your customer’s search preferences, keyword research, on-page SEO, and off-page SEO. 

2019 Small Business Marketing Guide: Blogging

Content and blogging are extremely important when it comes to ranking online. The more often your keywords appear in high-quality and helpful content the more likely your website is to appear in search results. A great way to become an authority in your industry is to blog. Once you start writing blog posts for your small business, you can add call-to-actions on your posts for visitors to subscribe to your blog and receive emails. This a great way to start collecting leads and offering potential customers a way to get information if they are not ready to buy anything from you yet. 

2019 Small Business Marketing Guide: Conversion Tool

So we have covered a lot of assets that are helpful in order to help grow a business, but what about tools that help drive revenue? Conversion Tools are the simplest way to start generating leads from your website. You can use downloadable ebooks or sign-up forms to start collecting email addresses of potential customers. You can also install Facebook or Google Conversion Tracking Tools on your website to help enhance the performance of your social media and paid search campaigns. 

2019 Small Business Marketing Guide: Social Media

Social media might seem like something you do when you have time to kill personally, but it is actually a powerful business tool as well. Social media can help you increase your website traffic, improve your search engine rankings, and engage with potential customers online. 

If you are a business that is based locally, the most important accounts you should have are Facebook, Instagram, Yelp, and the Google Business Profile. Having reviews and active campaigns on these social media accounts will help you improve your authority online and increase your rankings online. 

For any business having up to date, social media accounts will help you be found online and keep yourself engaged with prospects. Learn how to use your social media accounts in the ways your customers interact and start measuring your success through Google Analytics.