Who is Your Target Audience?
A lot of small businesses have a magnificent product or service that they offer to their customers that brings real value to their lives. However, these businesses may not be getting a lot of sales because no one is buying their product! But why? They have a great product or service, and they are marketing them to the world, but no one is buying it. Perhaps they are marketing to the wrong audience.
Now our readers may be wondering, “Well of course, you need to know what kind of customers you are marketing to!” What does that entail, though? If you’re a restaurant serving Italian food, you just need to market to the people who like Italian food, right? You need to have all of your bases covered. How much does your product cost? Is most of your business coming from around you, or are they driving out of their way to find you? What is the age group of your target audience? All of these qualities are tied together.
Going back to the Italian restaurant, they are more than just an Italian restaurant, they serve locally grown and raised food with a rotating menu, that has phenomenal service and a real Italian band that plays every Friday! Businesses need to understand exactly what they are, to understand who their customers are. With this knowledge you can even discover further who your audience is with simple tricks, and it all has to do with collecting data. For example, if you want to know where your customers are coming from, ask them for their Zip Code when they call or visit your business. Collect even more to enhance your marketing efforts!
Founded in 2015, MarketKeep strives to be the preferred Marketing Assistant to small business owners and marketing directors everywhere. We help our clients to help them plan, place, and optimize their marketing strategies. From the beginning, the mission of our company has been focused on our relationships with clients. The key to success with our clients is simple, communication. We listen to all of their goals and future aspirations, and we work towards building a strategy with them to accomplish those objectives. We believe that through our partnerships, we can enable each of our clients to grow their business to their liking and transcend their set goals.
How can we help your company grow? Our services will give you the time to focus on your day to day business operations while we handle your marketing and bring more customers to your doorstep. We will let you focus on being the master of your industry and you can allow us to be the professional marketing experts that we promise to be. Some of the services we provide are: email marketing, social media marketing, SEO, website maintenance, SEM, Radio Advertising, Television Advertising, Print Advertising, Direct Mail, and more!
Contact one of our marketing specialists today to learn more about how MarketKeep can help your business grow!
-The Team At MarketKeep