As any business grows online, it is important to track your growth, that’s why we use BrightLocal, which you can view here. Internet presence is a must in today’s market, making sure your business is moving up the rankings in search engines such as Google, Bing, Yahoo, etc. But how do you track it? Like any small business, sometimes the easiest way to find how your business is doing in the rankings, is with a simple search. You go to the front page of a search engine, and type “YourBusinessHere” or use general search terms, for example, “Marketing Firms in Towson.” You will notice if your website lands on the first page, if not, you go to the second, the third, the fourth, so on and so forth.
But what if you can’t find your website? If you are a new business, it may be difficult to find your business even remotely close to the top pages of search engines. However, by using a software, such as BrightLocal, you will be able to track your page, and see if it is moving up the ranks.
Why is this important? How do you know if the SEO you are paying someone to implement is working? Or if you are a marketing firm, how do you show a client that your SEO is working? By simply monitoring it’s ranking. You will be able to tell which keywords are performing the best, and which keywords that are performing the worst, and the progression or regression those search terms are having. Not only will you be able to track the ranking of your company, but the ranking of your competition as well.
You will also be able to see what types of SEO strategies you are currently using, such as the number of back links to your website. It will tell you exactly how many other websites have a link to redirect them to your site, as well as how many other companies have redirected to their site.
We believe this gives us a great tool for us to use with our clients, and also, a great tool for them to view to check the progress of our SEO work. That way, we can form a sense of trust with our clients, instead of simply letting them put our faith in us that we are performing well! Check out everything we have to offer on our website!