Showing Up on Google: What’s Wrong & How To Fix It

You have created the perfect website for your small business. The photographs look great, the content on your website outlines your services perfectly, so why are you not showing up on Google?

The basics of a great SEO strategy are somewhat simple: write amazing content and build relevant links back to your website. Executing that simple strategy though can be much more involved, and hard to accomplish. Getting your website to rank on search engines like Google, Yahoo, and Bing takes skill and patience. Here are some often overlooked factors into why your website is not showing up on Google.

Patience Grasshopper: SEO Takes Time

We all wish that Search Engine Optimization could be an overnight process, but it is not. It takes time, research, creativity, and an effective marketing strategy. Even after all of that you still need to wait on the search engines to crawl and index your website.

Ahref’s a leader in data-driven marketing tools, released a study showcasing that only 5.7% of website content published will get to Google’s Top Ten within a year. Furthermore, they have found that it takes on average 2 to 6 months to rank in the Top 10.

So remember, Search Engine Optimization takes patience. It is hard, but keep plugging away!

Your website doesn’t have high-quality backlinks…yet

Google Search is designed to recognize the most relevant and helpful results on the web for any keyword search. If you do not have other websites linking back to your site yet, start revising your content to be longer and expansive. If your content truly helps visitors and the information they are searching for, Google will rank your website higher. Other tools that you can use to help generate backlinks to your website include WhiteSpark, BrightLocal, Moz Local, or Yext.

Need help crafting your Search Engine Optimization Strategy? Speak with the MarketKeep Team!

You are in a competitive market

Some industries have tough sledding ahead, due to the sheer volume of people with similar services. That is why categories such as plumbing, roofing, electrical, or even digital marketing agencies have trouble ranking on google. The more competitive your target keywords are the more SEO work it will take, and sometimes the longer it will take.

If you need to rank fast think of utilizing long-tail keywords. So instead of trying to rank for the keyword plumber, rank for the keyword 24/7 emergency plumber in Perry Hall. You will get to the first page quicker, and you will rank for a keyword that is relevant to your business.

Keep Linking! Generate Quality Links

The search algorithm for Google uses two factors to determine whether or not a website page is the best result for a search. Relevance and Approval. Relevance is determined using the topic of the page and the anchor text of inbound links. Approval is determined using the popularity of link signals, the number of inbound links that point to the page, and the value of the pages these links are on.

The more links your website has and the higher the value and relevance of these links, the more it will be viewed as a relevant page by Google. By generating quality links to your webpage the greater chance you have of ranking on the first page of Google.

Need help crafting your Search Engine Optimization Strategy? Speak with the MarketKeep Team!

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