Being successful online means doing two things extremely well:
- Driving customers online to your website
- Converting website traffic into leads, sales, or in-store visits
In order to accomplish these two objectives, small business owners must craft a digital marketing strategy that reaches customers in the moments that matter most to them. Simply creating a website and hoping customers will find it, will not do. Finding out how your customers search, when they search, and on what device they search will be your most crucial step to date. That is why we here at MarketKeep have put together a list of tools that we think will help you.
SEO Tools every small business owner should have
Google Analytics a powerful and completely free website analytics & analysis tool from Google. Once installed on your website (properly) you will be able to see reports on your website traffic, the location of website visitors, which pages they visit, and how they convert into leads or sales. By harnessing the power of Google Analytics you can use this tool for both online advertising & offline advertising.
Google Search Console Another completely free tool from Google, the Google Search Console (formerly known as Google Webmaster Tools) alerts you of errors on your website, provides you with key stats like keyword ranking, and the number of times your website appears in search results per keyword. Plus you can sync your Google Search Console account to your Google Analytics Account for even more reporting & analytics.
Google My Business Every business owner should possess a well-maintained Google My Business Profile. It helps your website to rank higher in search results on Google, but it also provides easy contact information, location information, and testimonials from previous customers. In short please sign up for your free Google My Business profile.
Rank Ranger a tool designed for all-around SEO analysis. Rank Ranger tracks your keyword rankings online and lets you know what you can do better. You can track your organic rankings on all three major search engines, plus your local listings. By creating a Rank Ranger account you can identify trends within SEO and adjust your digital marketing strategy accordingly.
Moz Local A citation building tool that helps you submit your business name, address, and phone number to other websites online. The added benefit to a Moz Local account is the ability to quickly audit your citations. So if you ever move, or change your telephone number you can immediately update the information online thanks to your account with Moz Local.
Need help with the marketing strategy for your small business?
SEO Tools every small business owner should have
Whitespark how do you find citations for your business online? With a search through the website whitespark. This tool helps you find relevant citations for your business and you can even pay them to set up the citations for you which saves you time.
Ahref’s lets you check on the effectiveness of your backlinking strategy and helps you find opportunities for new backlinks. You can also use Ahref’s to analyze your competitors and see where they are getting their backlinks from. Tricky Tricky.
SEO Quake think of it as your all-in-one SEO Toolbox. A quick reference guide for evaluating your website as well as your competitors, SEO quake provides you with easy to read SEO metrics on your web browser.
Google Keyword Planner a research tool that allows you to find the right keywords to target for search engine optimization campaigns, display ad campaigns, and your pay-per-click campaigns. Seriously though, Google has a ton of resources & tools for small business owners USE THEM!
Pablo by Buffer design engaging images for your social media posts that makes sharing, reading, and interacting with your posts easier.