SEO for Pest Control CompaniesThe Guide to Local Success
As the owner of a pest control company, you recognize that you have to reach new people every day. Within a constantly changing atmosphere, it is hard to target people who need exterminators at the right time. So the question is: how do you connect with your customers in the moments that matter most to them? At MarketKeep, the digital marketing agency for small businesses, we believe that is search engine optimization (SEO). SEO for pest control companies makes it easier to connect with your customers in the moments that matter most to them.
By launching a pest control SEO campaign, you have the chance to appeal directly to people who need pest control services at this very second. By optimizing your website for search, you can have the customers come to you.
Why SEO for Pest Control Companies Is A Good Idea
Pest Control SEO improves lead generation.
People rarely open the phone book anymore. Instead, they turn to their phone or computers for answers.
If your pest control company wants to attract more leads and customers, you will want to increase your search visibility online. With SEO, you can improve your visibility within search results, obtain the key searches and phrases you want to generate more business in, and grow your sales revenue for the types of jobs you want to be doing.
Pest Control Reaches People In The Moments That Matter Most
Compared to other marketing strategies, pest control SEO drives people actively searching for your services to your website. SEO really does reach people at the perfect moment – when they need help.
By connecting with potential customers in the moments that matter most to them, pest control SEO can help you improve your lead generation and overall sales.
Pest Control SEO Increases Online Visibility
Finally, pest control SEO increases your overall visibility. Improved visibility means higher search rankings, which means more website traffic, which means more chances to convert viewers into customers.
To further drive home our point, take into account the following data:
95% of search traffic occurs on the 1st page of search results. That means not many people are going to page 2 to find the answer they are looking for.
75% of all clicks go to the top 3 search results on the first page of Google. So somewhat like Ricky Bobby if you ain’t first you’re last.
If you want to maximize the benefits of SEO for your pest control company you will want to create a competitive SEO strategy that follows SEO best practices, and helps you connect with your customers in the moments that matter most to them.
SEO for Pest Control Companies: Our 7 Best Strategies
Strategy #1: Optimize Your Google My Business Page
When looking to optimize your local search presence, start with Google My Business. Done right, your GMB listing will be able to help you appear in not only organic searches, but the maps section as well.
In order to get started follow this simple 3-step process
- Create or Claim your GMB listing
- Verify the Listing
- Optimize the listing
The most important step is to make sure that your name, address, and phone number (NAP) are accurate. You will also want to insert helpful information that makes it easy for new customers to find your company and contact you regarding pest control services.
The final step would be to choose the best categories for your business. Google allows you to choose a primary category and subsequent. In this case, you will want to choose Pest Control Service.
You should also use this time to include more information that will make it easy for customers to use your services. For instance, try to add the following:
- Listing forms of payments you accept
- Detailing your hours of operation
- Services that you offer
- Locations/Areas that you serve
While you are at it, you might as well write some Google Posts. Google Posts are effective ways to engage with your customers online.
Finally, make sure to generate Google Reviews. Reviews can and will help boost your visibility online. They also help your listing to stand out from your competition.
Strategy #2: Online Directory Citations
Google My Business is not the only online directory you should be optimizing. Another key component to SEO for pest control companies is filling out other local online directory citations. There are 3 benefits to doing this.
- When people are looking for a pest control company in your area, they may not just be searching on Google
- Citations from high-quality websites boost your local SEO rankings and online visibility
- Accurate information in these listings helps with NAP consistency, which promotes trust in regards to how Google views your website.
Strategy #3: Keyword Research
In order to show up in the moments that matter most, keyword research is going to have to play a large role in your SEO strategy.
Keyword research is not something that you do just once, it’s a constant process. You should always be reviewing your keyword selections and seeing where you can improve. Some tools that are helpful for this include:
- Google Keyword Planner
- MarketKeep’s Top 50 SEO keywords for pest control companies
When you go to add these keywords to your website make sure that your keywords include the following
- Commercial intent
- Educational intent
- Research intent
- Buying signals
Strategy #4: Techincal SEO is a must
Technical SEO refers to improving the technical aspects of a website in order to increase the rankings of its pages in search engines. Making a website faster, easier to crawl, and understandable for search engineers are the pillars of technical SEO.
Remember search engines like Google want to send their users to the best websites. Some of the factors of the best websites include the user’s experience, like how fast a page loads. So by improving the technical aspects of your website, you may be rewarded with higher rankings or even rich snippet results.
Strategy #5: On-Page SEO Optimization
Once you have determined which keywords you will be using for your website, you should take the additional step to now optimize your content with them. Make sure to include your keywords in both your main pages and blog posts to increase your search visibility organically.
With on-page SEO you have several different ranking factors to consider and believe us you will want to optimize all of these. The list includes:
- Title Tag
- Meta Description
- Heading Tags
- Alt tags
- Internal Linking
Examples of some on-page SEO action items include:
- Optimizing your title tags and meta descriptions
- Writing in-depth, quality content
- Clearing up your site’s code
- Streamlining your site’s navigation
- Speeding up your website
Remember if you create awesome content the traffic will come. By focusing on creating awesome content first, the off-page SEO success will come too.
Strategy #6: Creating Authoritative Content
Google rewards websites that create authoritative content. In fact, Google even has a term for this called E-A-T. E-A-T stands for expertise, authoritativeness, and trustworthiness. It comes from Google’s Search Quality Rater Guidelines, and certainly is a ranking factor for searches relating to products or services. So here are a few ways to create a more authoritative website using the E-A-T method.
Create content around specific pests in your area. Try to write content that can be used as educational pieces, and ones that highlight how much knowledge you possess. Make these articles or blog posts detailed and in-depth. So much so that they answer specific questions and concerns your customers may have.
Write Seasonal Content: Virtually every business has trends throughout the year, so be sure to write about them. In the event of a pest control company make sure to focus on pests people see on a seasonal basis.
Write FAQ Guides A great way to expand your service page, or to enhance a blog is through a frequently asked questions guide. There is so much content that can be created through an FAQ guide so it’s important to give it a shot.
Strategy #7: Build High-Quality Backlinks To Your Website
Within search engine optimization, link building plays an important role in driving organic traffic via search engines (especially in competitive industries). When combined with strong technical SEO foundations, great on-page SEO, excellent content, and a good user experience, link building can be super effective at driving more organic traffic to your website.
Remember though, not all backlinks are created equal. Google places more value on relevant backlinks because people are more likely to click on them. Backlinks from strong web pages usually transfer more “authority” than those from weak ones.
Here are a few ways to develop high-quality backlinks for your pest control website.
Simply Earn Them
Earning backlinks means people simply discover your content and choose to link to your site. In other words, you earned the backlink. To earn more backlinks focus on creating truly useful content that people should and want to link to.
If you can’t earn them, add them manually. Examples of manually adding backlinks include submitting your website to business directories, leaving blog comments, and replying to forums online.
In order to build backlinks, you are going to need to build friends online. Reach out to other site owners, editors, or webmasters and ask them to link your website page. A few tried and true methods include:
- Guest blogging
- Broken backlinks
Strategy #8: Contact MarketKeep
SEO for pest control companies can be difficult, that is why working with an SEO expert can come in handy. At MarketKeep, the digital marketing agency for small businesses, our team partners with small business owners to help them plan, place, and optimize their digital marketing strategies. If you need help optimizing your pest control website please contact us today for a free SEO evaluation.
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