SEO For Landscaping Companies
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93% of all online experiences start with a search. When it comes to SEO for landscaping companies this stat shows just how critical developing a well-optimized website is for your business. SEO has the ability to not only boost your website’s ranking, but drive quality traffic to your website, and increase the number of leads you receive on a consistent basis. When you optimize your website correctly you are turning your online presence into a powerful sales and marketing tool.
What Is SEO For Landscaping Companies?
SEO for landscaping companies is the process of updating and optimizing your website so that each page of your ranks at the top of search engines like Google, Bing, and Yahoo. At MarketKeep, the digital marketing agency for small businesses, our SEO for landscaping companies help client’s increase the quality of their website traffic by focusing on the following three elements:
1. Site Structure – Your website must be built and maintain in a way that search engines can find and easily crawl your site. Your website must also be fast, secure, and mobile-friendly.
2. Onsite Content – Each page of your website should be unique, and provide answers or services that your target audience is searching for.
3. Off-Page Optimization – By having other websites link back to your site (backlinking) your website becomes a more authoritative figure in its space. Generating backlinks from other sites and maintaining positive reviews online help to boost your organic ranking.
All of these SEO factors produce the following three results
- Improved rankings in search results
- Generate high-quality traffic to your website
- Produce more leads that are qualified for your business
So now that we understand what SEO for landscaping companies is, let’s look at the best ways to optimize your site.
The 3 Best Ways To Optimize a Website
If you are looking to reach more customers online and generate more sales through your online search presence, SEO is the best way to do that. Why? Because 88% of people who search on a mobile device either call or visit the business within 24 hours. So how do you optimize your website to put yourself in position for these key searches? With these 3 items.
1. Find Relevant Keywords For Your Business
How do you make sure that your website is one of the top search results your target audience sees? Keyword Research. You need to make sure that your website is using the target keywords and search phrases your target audience is using online.
Tools like the Google Keyword planner help to find the most valuable keywords for your business. The trick is to focus on keywords that are valuable for your business and easy to rank for.
Once you have selected your keywords you will want to add them into key places on your website like in your page titles, Meta Tag Titles, Meta Descriptions, and the content of your pages.
2. Create Authoritative Content
Content creation is the best way to drive new and quality leads back to your website. As a small business owner you have a lot of knowledge and expertise in your field. Develop content that displays this knowledge in a way that makes you an authoritative figure in your industry.
Your content can come in many forms like blog posts, videos, infographics, and more. Spend some time researching your target audience to understand what type of content they like most.
By doing this you will be producing content that is authoritative and easy to interact with. The end result? People spending more time on your site, increasing your rankings online, and the likelihood that you will be generating business through your website.
3. Optimize Your Techincal SEO
At the heart of your SEO campaign is your website. If it is not performing properly it can really hurt your SEO Rankings. Here are some factors to consider:
Page Speed
Your website’s page speed has a large impact on the performance of your site. People want information fast. So if your website loads slowly or not at all, they will leave. Make sure to optimize your website and make improvements wherever needed.
Responsive Website Design
Chances are the people who visit your website will do so from multiple devices. That is why your website needs to be mobile responsive.
A mobile responsive website ensures that whatever device a person is using to visit your site, they will have a great experience on it. This is critical to having success with people who are visiting your website from a mobile or tablet device.
Responsive Website Design
Chances are the people who visit your website will do so from multiple devices. That is why your website needs to be mobile responsive.
A mobile responsive website ensures that whatever device a person is using to visit your site, they will have a great experience on it. This is critical to having success with people who are visiting your website from a mobile or tablet device.
Where does your website rank?
Get your SEO report to see not only where your website ranks for key search terms, but also your competitors too.
SEO For Landscaping Companies: Benefits to Partnering with MarketKeep
At MarketKeep, the digital marketing agency for small businesses, we try and let our clients speak for ourselves. Take a look at our search engine optimization reviews and hear straight from other small business owners why we are the best choice for your search engine optimization needs. What other advantages do we bring to the table?